redefining research
providing solutions
The important thing is not to stop questioning
To meet the demand in the market and the opportunities that the Superpromoter concept has to offer, Blauw wants to create a network of Superpromoter consultants (SPC’s). These consultants will be trained and facilitated by Blauw. This training programme will be offered to clients of research as well as other external parties (consultants, clients, marketing and communication agencies).
The International Superpromoter Academy is a two-day course which will be held on Thursday and Friday the 4th and 5th of November in Rotterdam. To read more, click the button below.
On Tuesday 23 November 2010 Saint Nicholas, the symbol of a Dutch holiday and tradition, did some research amongst children and vistors of the Marketing and Information Event to establish if the colour blue (Blauw) suits him better than his traditional red coloured costume. Here you find a video of his findings.
Blauw Research has developed an idea that focusses on enthusiasm. That idea has evolved from several current themes and theories from marketing and management literature. These insights, combined with our focus on finding opportunities for out customers (we would rather find Blue Flags than Red Flags) have lead to the discovery of the Superpromoter.