The history of blauw
Blauw Research is an independent research institution with the desire to be the best in its field rather than the largest. Ever since its founding in 1993, Blauw has rapidly expanded into what is now one of the leading bureaus in the Netherlands.
Milestones in the history of Blauw
1993
Founding of Blauw Marktonderzoek by Kees de Jong and Wout van der Wijk
1999
Aqcuisition of Lagendijk
Takeover of Sibbel & Van Pelt, New Media Consulting
Start of qualitative research
2000
Change of name from Blauw Marktonderzoek to Blauw Research
Collaboration agreement with Harris Interactive
Chair at Nijenrode University
Start of online research with Opinieland.nl
2002
Blauw Research becomes a hallmark bureau
Founding of Bloomerce following growth and potential of Opinieland.nl
2003
Change of name from Blauw Contactcenter to GDCC (Global Data Contact Center)
2004
Change of name from Blauw Group to BBI Group
Management aqcuires block of shares in Blauw Research
2005
Takeover Bloomerce by American based SSI (Survey Sampling International)
2006
Opening of German branch in Nuremberg
Management team increases its interest in Blauw Research
2007
Opening London branch
Founding of BlauwSelect
2008
Rijn Vogelaar succeeds Wout van der Wijk as managing director
2009
Blauw chosen as Market Research Bureau of the Year
2010
Rijn Vogelaar is appointed CEO