City marketing
City marketing is being adopted by an increasing number of municipalities. Festivals and other cultural activities are being organised, and municipalities are deploying more and more promotional means in order to increase their profiles on the map of the world.
There is an growing interest to find out to which extent all these activities contribute towards the familiarity with and image of a city. Blauw Research charts the status quo of your city and how its image is created. This we do in a multi-client form, but we can also do it to order for the purpose of providing answers to specific questions.
Much of our research focuses on our philosophy regarding the Super Promotor. When we conduct city marketing research, we pay much attention to the enthusiastic and influential ambassadors of your city. They are the people capable of bringing your city to the attention of others and they are prepared to co-create.
