Ine has been working on various marketing issues for corporate service providers for approximately 14 years. If entrepreneurs or other corporate parties belong to your target group, then you will surely want to know what specifically motivates them to select either your organisation or that of your competitors. You must be wondering how much more you can sell to your target group, how to secure their loyalty and how to make sure that they recommend your organisation. In order to obtain the necessary insight, you will have to look at suppliers through the eyes of an entrepreneur. You will then find out which roles the various rational and emotional aspects play in making a choice and how professional networks influence decision making.
Blauw Research meets with hundreds of entrepreneurs and other professionals each year and discusses these issues with them. We know the driving forces behind the selection of a financial service provider, why people choose for a specific telecom provider and the criteria people use in selecting an accountant.
All the key driving forces behind corporate decision making have been assimilated by us in a single model. We refer to that model as 'The Art of Choice'. This model enables us to help clients much more efficiently in conducting research into selection and decision making behaviour. Moreover, when research has been done we provide concrete solutions that enable you to respond to the preferences of your target group in the best possible way.