The FMCG branch is developing at a tremendous rate, with product introductions and communication continuously requiring every possible attention. Due to the enormous supply, manufacturers all compete for the same small space on the shelves of shops as well as for the attention of consumers. This requires a perfect balance between strategy and tactics. Marketing and research in the FMCG branch aims to chart subtle distinctions by consistently assuming the role of consumers.
Sonja and her FMCG team never fail to provide added value. This is demonstrated by their research and their translation of data into marketing decisions. In addition to carrying out research, they can help and inspire clients by providing a personal vision , which is why they always aim to establish intensive forms of cooperation. This approach enables our clients, research and ourselves to excel.
Naturally we offer a comprehensive range of tailor-made research methods, such as u&a and shopper research, pricing, product and preference research as well as pre-testing, positioning and brand and concept development. The team consists of experts in the combined fields of qualitative and quantitative research, a powerful combination in which we happen to believe.
Blauw performs various forms of research for various A-brands such as Heineken, Campina, Vrumona, Leaf and Bonduelle. We are almost as proud as our clients of the results generated by all new products, designs and communication materials. All you need to do is look around in shops, restaurants and hotels. You’ll know what we mean.