How do people spend their free time?
Free time is used to make dreams come true. That is what makes it so interesting to discover exactly how that valuable free time is spent. Especially since the offer of leisure activities is wide and varied. Moreover, competition is fierce and the prices are under pressure. Do people choose to visit an amusement park, go on a far away journey or would they rather have a holiday in their own country?
Els is an expert on this subject. For more than ten years she has been responsible for all consumer and market research carried out for Center Parcs Europe. Together with her enthusiastic Leisure team, Els investigates how free time is spent.
At Blauw we are fascinated by what motivates people, and we’d like to help you gain insight into your target groups and trade. What is a decisive factor in the choices they make, and which criteria do they use in selecting leisure activities? We’d like to provide you with the information you need to make the right decisions. Decisions that lead to the realisation of your objectives.
The Leisure team regularly performs research for the NBTC, Center Parcs, VVV-Nederland and various other organisations.