Joleen van Loon

Senior Research Consultant


Bringing clarity to complex issues, helping organisations to make choices; these are the ingredients which make the research sector an extremely fascinating place of work for me.

In the role of consultant, I act as a partner and sounding board for clients. I think along their lines, give advice, confront them and help them to create interpretations which organisations actually want to develop. I do this in an honest, pragmatic and practical way.
I have around 12 years’ experience in this area of work, acquired in various roles within the research sector. Because I've spent quite a long time as a business researcher within large organisations, I understand the internal challenges you may well encounter.

Although my profile is that of an all-rounder, I have the most affinity and experience in (customer) experience research.