Colleagues call me an FMCG junkie, a foodie in heart and soul. In my work, I combine 15 years of FMCG research experience with my interest in and curiosity about people.
I extract insights and opportunities for my clients from the mass of qualitative data from interviews and communities, both top down and bottom up. Flexibility and speed is a must in the FMCG sector. The Blauw Community was developed specifically for this purpose, so in addition to carrying out qualitative and quantitative research for our clients, we can take care of all their marketing needs effectively, swiftly and at a low cost.
At home I like the combination of 'people and food'. Meals with my family, friends and relatives are my favourite pastime. I have an identical twin, which ensures that I'm never bored outside of work.