Ricardo van der Valk
Expert Manager Brand and Communication
As an Expertise Manager in the Brand and Communication team, I am responsible for strategic (re)positioning processes up to and including the testing of TV campaigns.
As an advertising psychologist, for 15 years I have been studying the benefits and drawbacks of existing ideas on ways to guide the consumer into choosing the advertiser's product. To learn to understand influencing processes and implicit measuring methods, I combine Kahneman, Robert Heath and The Walking Dead with great enthusiasm.