Business Lead Branding
As Business Lead Branding I am responsible for our brand research based on the principles of How Brands Grow. A passionate and driven marketing nerd, I adhere to the motto “Stay Hungry Stay Foolish” (Steward Brand – The Whole Earth Catalogue) in my constant search for the backgrounds and motives of consumer behaviour and am not afraid to deploy alternative and innovative methods to arrive at surprising insights. I am also delighted to translate these insights into practical advice for clients.
With more than 20 years’ experience in (digital) marketing, consumer behaviour & neuromarketing research in multiple sectors, I have developed a broad and wide-ranging view on consumer research. Taking specific business issues as my starting point, I seek the correct insights to match the client’s needs. I can rapidly translate strategy into tactical implementation, while interacting with clients at every level. I like to push the boundaries and challenge established ideas.
Sports fanatic, news junkie and an active volunteer for clubs and school. My Italian roots have spawned a deep love for cooking, coffee and wine.