Brand Memory Assessor™

Blauw goes beyond neuromarketing and reads out the brand in the brain, without the consumer realising which brand it is about! Indeed, that it is about a brand at all. Our intuitive brain doesn’t lie, certainly, but for this method we don’t even need x-rays or scans of the brain.

It is fascinating to discover how your brand really is present in the consumer’s mind as a memory structure. And that it is now also possible to measure how advertising can leave sensitive traces in the brain.

With this new method, we suddenly make it possible to measure what previously could not be measured. For instance, the subtle effects of advertising. And how the brand is in the minds of users and non-users as a memory structure. With these insights, you can make better decisions about your brand, such as:

  • Where are the points needing attention?
  • What could be better?
  • How can media spending be more effective?

Would you like to know more about the Brand Memory Assessor™?