Brand Memory Assessor™
Blauw passes the neuromarketing and reads the brands from the brain, without the consumer realising what brand it’s about! The method of Blauw does not require pictures or brain scans. The brain does not lie, although photos of it could lead you to the wrong track.
It is fascinating to discover how your brand as memory structure is present in the mind of a consumer. Also that is it possible to measure how advertisements can leave sensitive tracks in the brain.
With this new method we make what could not be measured before, measurable. Such as the effect of advertisements. And how the brand is present in the brain as memory structure, with users and non-users.
It should be clear that with these insights better decisions regarding your brand can be made!