A continuous community is the ideal instrument for obtaining input for urgent decisions - within as little as 24 hours if necessary - while remaining in constant touch with the target audience.
By continuously ‘listening’ to what your target audience is saying, you obtain insight into their interests and concerns and the themes closest to their heart. As a surprising bonus, your target audience will regularly raise issues you never thought of yourself. And a long-term community also ensures you can ask your target audience new questions whenever they arise.
Continuous communities are characterised by: