Innovation processes enable the correct choices to be made, based on forecasts and success predictions. Research must therefore also be the basis for forward-looking choices.
In our Innovation Communities we take an in-depth look into a specific field over a short period. We identify the status quo and together with consumers, we also analyse the trends which affect your product or organisation's market. By actively approaching the partnership with the client and consumer you not only discover surprising insights, but also foresights (insights with a predictive value).
By combining insights and foresights, the basis is laid for future innovations. Together with your clients and consumers, ideas are generated for successful and future-orientated product directions. Gamification elements also play an important role.
With an Innovation Community you go from insights to definitive product ideas in a very short time. By collecting continuous feedback on these ideas, they are immediately honed, making this a truly agile working method!