Upside down Marketing funnel

With our upside down marketing funnel method, we analyse the complete marketing funnel of a brand and its competition. On the basis of this you can apply more focused marketing, communications and sales activities. We use this method for questions such as:

  • Where am I losing market share?

Where is our growth potential?Which other brands do people also consider when purchasing my brand?Do people focus mainly online of offline?

We know that people often only have an attitude to a brand if they have used it. We therefore only question people who have recently purchased or used a product or service about the classical elements of the marketing funnel - branding, brand consideration and purchase - upside down therefore. On the basis of actual purchasing behaviour, we analyse what considerations and brands have played a role. By doing so we measure the developments in the market very accurately and currently.