Pricing & Launch Strategy
The success of a launch depends on the communication and pricing. An optimum strategy in which the correct benefits are communicated and including the correct price soon delivers the right returns.
- But what is the optimum price for your product or service?
- And what USPs are most relevant to the target group?
- What are the differences between target groups?
We know that some people are very price-sensitive and others care more about quality or service, for example. What does this mean for the portfolio? In order to answer this question properly you need insight into the price elasticity of the various options for each target group. You derive the most profitability from the market with a balanced price differentiation.
We have a wide range of tools available to us:
- Conjoint Measurement
- Auction Based Pricing
- Dynamic Gabor Granger
- Van Westendorp Price Sensitivity Meter
- Wisdom of Crowds with WisePricing or YouPriceMe