Shelf testing allows you to evaluate your product and packaging in a realistic environment. Which is very useful, because the success of a new product and packaging is determined at the point of sale. To influence the purchasing decision, your product and packaging must be attractive and eye-catching. The attention of consumers is fleeting, particularly in environments where they have lots of choice, such as in supermarkets or online. The SPRINT shelf test shows you how to stand out among your competitors.
How to use Shelf Testing for the best results
The shelf test comprises several phases. In the first instance, the respondent is shown a shelf with your product on it. This is to measure how your product catches attention and the impact of the design. In the second phase the product design is evaluated on the following KPIs:
- Purchasing intention + clarification (reasons for/against buying)
- Brand Fit
The design is evaluated with a heat map, with respondents being asked to share their preferences and antipathies in detail. The look and feel of the product design is also evaluated with qualitative statements. Is the design relevant? Is the product of a high quality?
In the third phase we show the respondents various versions of the design (if available) and ask them to pick their favourite. By asking the respondents to clarify their choice, you get more information about the strengths and weaknesses of the various designs.
What are the costs of shelf testing?
Shelf testing largely follows the same price structure as our other SPRINT products. However, extra costs are charged for building an online shelf that meets your testing needs and requirements. Building a realistic online shelf adds between € 2000 and € 5000 to the test price, depending on the size and characteristics of the shelf you want.
Want to know more about SPRINT?
Shelf test: which product sells best?
Danone is a food manufacturer. Its mission is to promote human health. Danone was looking to place a new food product on the market and carried out a shelf survey using the SPRINT application. A selected target group was shown a series of different supermarket shelves containing comparable products and was asked to say which product they would purchase. This survey helped Danone decide whether the target group was interested in its new product.