Step 2 Voice of the Customer program


To become and remain successful, you need to retain and reinforce your relationships with your customers. Enthusiastic customers stay longer, order more and spend more. That's why you need to know what buttons to press and what your organisation's planning should look like, all based on the customer's priorities. Blauw helps you to prioritise on the basis of customer insight.

What it delivers:

  • Understand what elements of customer relations exist
  • Determine where the most potential for improvement and distinctive capacity exists within the organisation.
  • Draw up definitive action plans to improve customer relations.

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