Formula One vs Formula E
The racing sport is one of the most important domains of our work in sponsoring effectiveness research. We measure the impact of sponsorships in both Formula One and Formula E for several global brands, some of which are active in both racing competitions. Our insights contribute to maximising sponsorship impact on brand strength. Sponsoring both Formula One and Formula E can be a strong combination for sponsors in racing.
The 2020 season is the 71st season of Formula One racing. F1 attracts a large global audience with its fast cars, famous drivers and a year-round competition with races on all continents. The electrical equivalent Formula E is now (only) in its 6th season and is becoming more and more popular. Formula E is a unique combination of innovation and competitiveness. Electrical vehicles race on street circuits in big cities around the world. Formula E fans find environmental sustainability very important and they are interested in electric cars.