Distinction is crucial to the growth of a brand. Strong brands have easily recognisable and unique visual brand elements and are linked by consumers to as many needs and purchasing situations as possible.

To investigate your brand, strengthen your brand position or realize brand growth, we use different brand research methods:

Brand tracking With our brand tracking research, which is in line with the How Brands Grow concept of Byron Sharp, we can monitor the growth of a brand.

Image research Using our image research we can analyse all of the knowledge and impressions of an organisation.

In the cases below, you will read more about our approach to brand research and what valuable insights it provides. Our Expert Brand Christel van de Burgt is happy to tell you more.