Impact is crucial to the growth of a brand. Strong brands have clearly recognisable and unique visual brand elements and are linked by consumers to as many and varied needs and purchase situations as possible.
To research your brand, reinforce your brand's position or achieve brand growth, we make use of various brand research methods:
Brand Tracking study Using our brand tracker, we measure in a very targeted way to give you practically applicable output and advice to allow your brand to grow.
Positioning study In a positioning study, we constantly search for the most suitable methodology, based on thorough background knowledge.
Image study Using our image study, we analyse all the experience and impressions of an organisation.
In the following case studies, you can read more about our approach to brand research and the valuable insights it can yield. Our Brand Expert Christel van de Burgt will be happy to tell you more.