Distinctive Brand Assets (DBAs)

Use Distinctive Brand Assets (DBAs) to boost your brand.

Based on our years of experience with Distinctive Brand Assets (DBAs) surveys, we go beyond the explicit measurement of fame and uniqueness (Byron Sharp). Many brands have already opted to influence subconscious decision-making processes (Daniel Kahneman) with distinctive emotions and associations linked to their DBAs. All backed up by advice on Strategic Distinctive Brand Asset Management.

Employ the optimum selection of DBAs, at the perfect communication moment, using the DBA Power Booster, in combination with our unique DBA Benchmark (see our Whitepaper). Use our DBA Power Program to maintain the sustained deployment of your DBAs, for a strategic and competitive edge. Guarantee a powerful brand and excellent operating results.

Want to know more about Distinctive Brand Assets (DBAs) research? Contact our team