Insight into consumer selection processes and evaluation of store layouts and shelf presentations are essential information sources alongside turnover and sales information. In particular, because Shopper Marketing Strategy revolves around the development and improvement of a category's performance through shelf presentation and range management. Shopper Marketing Strategy forms and important basis for this.

There are various supporting components which form the basis of a Shopper Marketing Strategy. We provide insight into the purchasing process and the purchasing criteria within a product category through our shop floor and shelf vision research. The most common research methods we use are:


Path to Purchase mapping

Accompanied shopping

Customer Decision Tree (CDT)

Natural grouping