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https://www.blauw.com/wp-content/uploads/2026/10/ABN-AMRO-tennis.png800393ABN AMRO ABN AMRO: measuring the impact of sponsorship. Informatie over de case Klant Type Sector Datum Introduction Sponsoring effectiveness research. ABN AMRO and Blauw have worked together on sponsorship research since 2006. Over the years, the bank’s sponsorship strategy has covered different domains, including sport, art and culture, education and entrepreneurship, with talent development […]