{"version":"1.0","provider_name":"blauw","provider_url":"https:\/\/www.blauw.com\/en\/","title":"ESPN The Walt Disney Company | blauw","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"RtDRujOELJ\"><a href=\"https:\/\/www.blauw.com\/en\/case\/espn-the-walt-disney\/\">ESPN The Walt Disney Company<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.blauw.com\/en\/case\/espn-the-walt-disney\/embed\/#?secret=RtDRujOELJ\" width=\"600\" height=\"338\" title=\"&#8220;ESPN The Walt Disney Company&#8221; &#8212; blauw\" data-secret=\"RtDRujOELJ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.blauw.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-scaled.jpg","thumbnail_width":2560,"thumbnail_height":1707,"description":"ESPN The Walt Disney Video research in media shows the effect of humour for ESPN. Case Information Client Type Sector Date How did viewers experience the humour in the new ESPN commercial? This case shows that general campaign metrics aren&#8217;t enough to understand why humour works or falls flat. By automatically asking follow-up questions on [&hellip;]"}