{"id":5478,"date":"2026-10-22T10:00:39","date_gmt":"2026-10-22T10:00:39","guid":{"rendered":"https:\/\/blauwstg.wpenginepowered.com\/?post_type=case&#038;p=5478"},"modified":"2026-10-20T12:02:26","modified_gmt":"2026-10-20T12:02:26","slug":"postnl","status":"publish","type":"case","link":"https:\/\/www.blauw.com\/en\/case\/postnl\/","title":{"rendered":"PostNL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5478\" class=\"elementor elementor-5478 elementor-4688\" data-elementor-post-type=\"case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41254b99 section hero hero--aubergine hero--compact e-flex e-con-boxed e-con e-parent\" data-id=\"41254b99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-220ed3bc e-con-full breadcrumbs e-flex e-con e-child\" data-id=\"220ed3bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa73db1 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"aa73db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.blauw.com\/en\/\">Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231f0ff8 e-con-full hero__content e-flex e-con e-child\" data-id=\"231f0ff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-143684d2 e-con-full hero__title e-flex e-con e-child\" data-id=\"143684d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d4e4bd elementor-widget elementor-widget-heading\" data-id=\"62d4e4bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PostNL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d347a6 elementor-widget elementor-widget-heading\" data-id=\"68d347a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Logistics Community Research: PostNL puts SME needs first.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d58af42 e-con-full hero__text e-flex e-con e-child\" data-id=\"d58af42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64de878c elementor-widget elementor-widget-heading\" data-id=\"64de878c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Information<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-556d367 e-con-full list e-flex e-con e-child\" data-id=\"556d367\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20dcb564 e-con-full list__item e-flex e-con e-child\" data-id=\"20dcb564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6798bb27 elementor-widget elementor-widget-heading\" data-id=\"6798bb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Client<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555d740e elementor-widget elementor-widget-heading\" data-id=\"555d740e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">PostNL<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-498e5cfe e-con-full list__item e-flex e-con e-child\" data-id=\"498e5cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-620cf749 elementor-widget elementor-widget-heading\" data-id=\"620cf749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Type<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424c70a7 elementor-widget elementor-widget-heading\" data-id=\"424c70a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>Brand strategy<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c9ea219 e-con-full list__item e-flex e-con e-child\" data-id=\"2c9ea219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec3da54 elementor-widget elementor-widget-heading\" data-id=\"7ec3da54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sector<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c04aded elementor-widget elementor-widget-heading\" data-id=\"4c04aded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Logistics<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa9f2bd e-con-full list__item e-flex e-con e-child\" data-id=\"1fa9f2bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-661ea9e1 elementor-widget elementor-widget-heading\" data-id=\"661ea9e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Date<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272f213e elementor-widget elementor-widget-heading\" data-id=\"272f213e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2026<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67f5fc68 section section--intro e-flex e-con-boxed e-con e-parent\" data-id=\"67f5fc68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-512d51f9 elementor-widget elementor-widget-heading\" data-id=\"512d51f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Brand Strategy<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d98e78 elementor-widget elementor-widget-text-editor\" data-id=\"26d98e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>A hard-to-reach audience comes closer when you can continuously engage with your clients.<br\/><\/b><\/p><p>Over 200 years, PostNL has developed from a postal service into a comprehensive logistics provider. To better understand the needs of the often anonymous SME market, PostNL chose flexible logistics community research. This allows the organisation to actively involve clients in improvement initiatives and align its services more closely with their needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1b6837 e-flex e-con-boxed e-con e-parent\" data-id=\"d1b6837\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0b7bc elementor-widget elementor-widget-heading\" data-id=\"5b0b7bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd998d elementor-widget elementor-widget-heading\" data-id=\"ccd998d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">PostNL wanted a way to continuously gather feedback from SME clients. The organisation therefore chose an online research community with a flexible \u2018on\/off\u2019 structure. Internal agile teams can use it to gather targeted qualitative and quantitative feedback and apply the insights directly to refine service offerings.  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11eb5aca section e-flex e-con-boxed e-con e-parent\" data-id=\"11eb5aca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c9f3ac8 e-con-full flex-4 e-flex e-con e-child\" data-id=\"3c9f3ac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e96c55c elementor-widget elementor-widget-heading\" data-id=\"7e96c55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Question<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3c071a e-con-full flex-8 e-flex e-con e-child\" data-id=\"5e3c071a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14abfdfe elementor-widget elementor-widget-heading\" data-id=\"14abfdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you gain continuous insight into SME clients?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745e7cc elementor-widget elementor-widget-text-editor\" data-id=\"745e7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PostNL now does much more than deliver letters and parcels. Throughout its services, the needs of business and consumer clients remain central. <\/span><\/p><p><span style=\"font-weight: 400;\">For the SME market, PostNL wanted to improve communication and continuously understand client needs. The organisation therefore needed a flexible way to actively involve these clients. <\/span><\/p><p><span style=\"font-weight: 400;\">This allowed PostNL to validate improvement initiatives through direct client input.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6959248a section e-flex e-con-boxed e-con e-parent\" data-id=\"6959248a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ea45058 e-con-full flex-4 e-flex e-con e-child\" data-id=\"6ea45058\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c05090 elementor-widget elementor-widget-heading\" data-id=\"27c05090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c7f357c e-con-full flex-8 e-flex e-con e-child\" data-id=\"2c7f357c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a2d888 elementor-widget elementor-widget-heading\" data-id=\"57a2d888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Engaging an anonymous and hard-to-reach audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133d0d7c elementor-widget elementor-widget-text-editor\" data-id=\"133d0d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The SME market is an important target group for PostNL, yet it is often anonymous.<\/span><\/p><p><span style=\"font-weight: 400;\">This made direct contact difficult and limited PostNL&#8217;s ability to respond to specific needs. The organisation wanted to reduce this distance by actively involving clients in the development of improvement initiatives. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6786590 section e-flex e-con-boxed e-con e-parent\" data-id=\"6786590\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91e4856 e-con-full flex-4 e-flex e-con e-child\" data-id=\"91e4856\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2dd11 elementor-widget elementor-widget-heading\" data-id=\"ad2dd11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1e4c16 e-con-full flex-8 e-flex e-con e-child\" data-id=\"c1e4c16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e04648 elementor-widget elementor-widget-heading\" data-id=\"7e04648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logistics community research with a flexible on\/off structure.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-035d45c elementor-widget elementor-widget-text-editor\" data-id=\"035d45c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PostNL chose a continuous online research community with an \u2018on\/off\u2019 structure.<\/span><\/p><p><span style=\"font-weight: 400;\">The flexible platform makes it possible to gather quick and targeted feedback whenever internal agile teams need it.<\/span><\/p><p><span style=\"font-weight: 400;\">PostNL can use different forms of research, ranging from qualitative discussions to quantitative surveys. This brings SME clients closer and provides insight into the lives of this target group. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41bb6f21 section e-flex e-con-boxed e-con e-parent\" data-id=\"41bb6f21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-175a9bdf e-con-full flex-4 e-flex e-con e-child\" data-id=\"175a9bdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62137cfe elementor-widget elementor-widget-heading\" data-id=\"62137cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">the result<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ba85224 e-con-full flex-8 e-flex e-con e-child\" data-id=\"4ba85224\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67e46e5e elementor-widget elementor-widget-heading\" data-id=\"67e46e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Direct client input for service offerings.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e45fe0 elementor-widget elementor-widget-text-editor\" data-id=\"17e45fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The online research community allowed PostNL to put various issues directly to its SME clients.<\/span><\/p><p><span style=\"font-weight: 400;\">The insights gathered were immediately used to refine service offerings. This gave PostNL concrete client input to optimise its services. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35601d3 section e-flex e-con-boxed e-con e-parent\" data-id=\"35601d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-71f5ef9c e-con-full flex-4 e-flex e-con e-child\" data-id=\"71f5ef9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55ab9567 elementor-widget elementor-widget-heading\" data-id=\"55ab9567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impact of the result<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3034841e e-con-full flex-8 e-flex e-con e-child\" data-id=\"3034841e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55d5e2a2 elementor-widget elementor-widget-heading\" data-id=\"55d5e2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keeping client needs part of continuous improvement.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-619c42d2 e-con-full e-flex e-con e-child\" data-id=\"619c42d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4438d1f6 e-con-full e-flex e-con e-child\" data-id=\"4438d1f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6985dab4 elementor-widget elementor-widget-image\" data-id=\"6985dab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-doc.svg\" class=\"attachment-large size-large wp-image-5091\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49f40ae6 e-con-full e-flex e-con e-child\" data-id=\"49f40ae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de0bbf7 elementor-widget elementor-widget-heading\" data-id=\"de0bbf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Faster feedback for agile teams.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a87f5f0 elementor-widget elementor-widget-text-editor\" data-id=\"2a87f5f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Internal teams quickly receive concrete input from small business customers when they need it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cae4eae e-con-full e-flex e-con e-child\" data-id=\"cae4eae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66cd64ab elementor-widget elementor-widget-image\" data-id=\"66cd64ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-houglass.svg\" class=\"attachment-large size-large wp-image-5094\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e59eb83 e-con-full e-flex e-con e-child\" data-id=\"2e59eb83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-733fe458 elementor-widget elementor-widget-heading\" data-id=\"733fe458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A better-aligned offering.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5869c3fe elementor-widget elementor-widget-text-editor\" data-id=\"5869c3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PostNL can tailor its services more closely to the needs of small business customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d3303fc e-con-full e-flex e-con e-child\" data-id=\"2d3303fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86fecef elementor-widget elementor-widget-image\" data-id=\"86fecef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"40\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-thumb.svg\" class=\"attachment-large size-large wp-image-5092\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75f1c009 e-con-full e-flex e-con e-child\" data-id=\"75f1c009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db35a0 elementor-widget elementor-widget-heading\" data-id=\"1db35a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Better digital services.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53fc77 elementor-widget elementor-widget-text-editor\" data-id=\"d53fc77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The insights help PostNL continuously improve its digital services for entrepreneurs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-521ec7b section e-con-full e-flex e-con e-parent\" data-id=\"521ec7b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-917db67 e-con-full e-flex e-con e-child\" data-id=\"917db67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bc24c75 e-con-full e-flex e-con e-child\" data-id=\"bc24c75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-010f0c5 elementor-widget elementor-widget-heading\" data-id=\"010f0c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related cases.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf4d3e outline elementor-widget elementor-widget-button\" data-id=\"ddf4d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all case studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0baa542 e-con-full e-flex e-con e-child\" data-id=\"0baa542\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2e98e elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"6f2e98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:5474,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-5474\">.elementor-5474 .elementor-element.elementor-element-53babda{--display:flex;}.elementor-5474 .elementor-element.elementor-element-106167e{--display:flex;}.elementor-5474 .elementor-element.elementor-element-89dde1d .elementor-heading-title{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-849727b{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-2681c6f .elementor-heading-title{font-weight:800;text-transform:uppercase;line-height:11px;word-spacing:0px;color:var( --e-global-color-1cb513e );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-10154 post-10154 case type-case status-publish has-post-thumbnail hentry case_category-new_product_development\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Odido<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow one study among 5,000 Dutch consumers became a source marketers can query themselves.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/new_product_development\/\" rel=\"tag\">New Product Development<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"972\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/afbeelding.png\" class=\"attachment-medium_large size-medium_large wp-image-10155\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/afbeelding.png 605w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/afbeelding-187x300.png 187w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/odido\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-10101 post-10101 case type-case status-publish has-post-thumbnail hentry case_category-sprint\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ESPN The Walt Disney Company<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow did ESPN&#8217;s video research uncover which jokes truly resonated?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/sprint\/\" rel=\"tag\">Sprint<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-10102\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-768x512.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-1024x683.jpg 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-1536x1024.jpg 1536w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-2048x1366.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/espn-the-walt-disney\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bc893a5 section section--faq faq e-flex e-con-boxed e-con e-parent\" data-id=\"5bc893a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f9b3aac e-con-full flex-4 e-flex e-con e-child\" data-id=\"7f9b3aac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63e98411 tag elementor-widget elementor-widget-heading\" data-id=\"63e98411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">FREQUENTLY ASKED QUESTIONS<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a9f4fb3 e-con-full flex-8 e-flex e-con e-child\" data-id=\"7a9f4fb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-258596df elementor-widget elementor-widget-n-accordion\" data-id=\"258596df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6290\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6290\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why did PostNL choose an online research community? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"20\" transform=\"matrix(-4.37114e-08 -1 -1 4.37114e-08 40 40)\" fill=\"#46001E\"><\/rect><path d=\"M25.3945 23.7536C25.6736 24.024 26.1406 23.8263 26.1406 23.4376L26.1406 20.0159C26.1406 19.8972 26.0926 19.7834 26.0075 19.7006L20.5082 14.3479C20.3371 14.1814 20.0644 14.1817 19.8937 14.3486L14.4194 19.7007C14.3348 19.7835 14.287 19.8969 14.287 20.0153L14.287 23.4344C14.287 23.8235 14.755 24.0211 15.0339 23.7497L19.8944 19.0194C20.065 18.8534 20.3366 18.8531 20.5075 19.0187L25.3945 23.7536Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M25.3945 16.2542C25.6736 15.9838 26.1406 16.1816 26.1406 16.5702L26.1406 19.9919C26.1406 20.1107 26.0926 20.2244 26.0075 20.3072L20.5082 25.6599C20.3371 25.8264 20.0644 25.8261 19.8937 25.6592L14.4194 20.3071C14.3348 20.2243 14.287 20.1109 14.287 19.9925L14.287 16.5734C14.287 16.1843 14.755 15.9867 15.0339 16.2581L19.8944 20.9885C20.065 21.1544 20.3366 21.1547 20.5075 20.9891L25.3945 16.2542Z\" fill=\"#46001E\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6290\" class=\"elementor-element elementor-element-2fa14873 e-con-full e-flex e-con e-child\" data-id=\"2fa14873\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75917167 opacity-50 elementor-widget elementor-widget-text-editor\" data-id=\"75917167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PostNL wanted continuous insight into the needs of the often anonymous and hard-to-reach SME market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6291\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6291\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How does PostNL's community research work? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"20\" transform=\"matrix(-4.37114e-08 -1 -1 4.37114e-08 40 40)\" fill=\"#46001E\"><\/rect><path d=\"M25.3945 23.7536C25.6736 24.024 26.1406 23.8263 26.1406 23.4376L26.1406 20.0159C26.1406 19.8972 26.0926 19.7834 26.0075 19.7006L20.5082 14.3479C20.3371 14.1814 20.0644 14.1817 19.8937 14.3486L14.4194 19.7007C14.3348 19.7835 14.287 19.8969 14.287 20.0153L14.287 23.4344C14.287 23.8235 14.755 24.0211 15.0339 23.7497L19.8944 19.0194C20.065 18.8534 20.3366 18.8531 20.5075 19.0187L25.3945 23.7536Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M25.3945 16.2542C25.6736 15.9838 26.1406 16.1816 26.1406 16.5702L26.1406 19.9919C26.1406 20.1107 26.0926 20.2244 26.0075 20.3072L20.5082 25.6599C20.3371 25.8264 20.0644 25.8261 19.8937 25.6592L14.4194 20.3071C14.3348 20.2243 14.287 20.1109 14.287 19.9925L14.287 16.5734C14.287 16.1843 14.755 15.9867 15.0339 16.2581L19.8944 20.9885C20.065 21.1544 20.3366 21.1547 20.5075 20.9891L25.3945 16.2542Z\" fill=\"#46001E\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6291\" class=\"elementor-element elementor-element-20eda420 e-con-full e-flex e-con e-child\" data-id=\"20eda420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3761540a opacity-50 elementor-widget elementor-widget-text-editor\" data-id=\"3761540a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The online research community has a flexible \u2018on\/off\u2019 structure. This allows internal agile teams to gather targeted feedback whenever they need it. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6292\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6292\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What research does PostNL conduct through the community? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"20\" transform=\"matrix(-4.37114e-08 -1 -1 4.37114e-08 40 40)\" fill=\"#46001E\"><\/rect><path d=\"M25.3945 23.7536C25.6736 24.024 26.1406 23.8263 26.1406 23.4376L26.1406 20.0159C26.1406 19.8972 26.0926 19.7834 26.0075 19.7006L20.5082 14.3479C20.3371 14.1814 20.0644 14.1817 19.8937 14.3486L14.4194 19.7007C14.3348 19.7835 14.287 19.8969 14.287 20.0153L14.287 23.4344C14.287 23.8235 14.755 24.0211 15.0339 23.7497L19.8944 19.0194C20.065 18.8534 20.3366 18.8531 20.5075 19.0187L25.3945 23.7536Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M25.3945 16.2542C25.6736 15.9838 26.1406 16.1816 26.1406 16.5702L26.1406 19.9919C26.1406 20.1107 26.0926 20.2244 26.0075 20.3072L20.5082 25.6599C20.3371 25.8264 20.0644 25.8261 19.8937 25.6592L14.4194 20.3071C14.3348 20.2243 14.287 20.1109 14.287 19.9925L14.287 16.5734C14.287 16.1843 14.755 15.9867 15.0339 16.2581L19.8944 20.9885C20.065 21.1544 20.3366 21.1547 20.5075 20.9891L25.3945 16.2542Z\" fill=\"#46001E\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6292\" class=\"elementor-element elementor-element-3dd271e3 e-con-full e-flex e-con e-child\" data-id=\"3dd271e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a57e0e0 opacity-50 elementor-widget elementor-widget-text-editor\" data-id=\"7a57e0e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PostNL uses the community for different forms of research, ranging from qualitative discussions to quantitative surveys.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6293\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6293\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does PostNL do with the insights from the community? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"20\" transform=\"matrix(-4.37114e-08 -1 -1 4.37114e-08 40 40)\" fill=\"#46001E\"><\/rect><path d=\"M25.3945 23.7536C25.6736 24.024 26.1406 23.8263 26.1406 23.4376L26.1406 20.0159C26.1406 19.8972 26.0926 19.7834 26.0075 19.7006L20.5082 14.3479C20.3371 14.1814 20.0644 14.1817 19.8937 14.3486L14.4194 19.7007C14.3348 19.7835 14.287 19.8969 14.287 20.0153L14.287 23.4344C14.287 23.8235 14.755 24.0211 15.0339 23.7497L19.8944 19.0194C20.065 18.8534 20.3366 18.8531 20.5075 19.0187L25.3945 23.7536Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M25.3945 16.2542C25.6736 15.9838 26.1406 16.1816 26.1406 16.5702L26.1406 19.9919C26.1406 20.1107 26.0926 20.2244 26.0075 20.3072L20.5082 25.6599C20.3371 25.8264 20.0644 25.8261 19.8937 25.6592L14.4194 20.3071C14.3348 20.2243 14.287 20.1109 14.287 19.9925L14.287 16.5734C14.287 16.1843 14.755 15.9867 15.0339 16.2581L19.8944 20.9885C20.065 21.1544 20.3366 21.1547 20.5075 20.9891L25.3945 16.2542Z\" fill=\"#46001E\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6293\" class=\"elementor-element elementor-element-f01483e e-con-full e-flex e-con e-child\" data-id=\"f01483e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-369ec410 opacity-50 elementor-widget elementor-widget-text-editor\" data-id=\"369ec410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The insights gathered are used to refine service offerings and enhance services for entrepreneurs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f921c67 e-flex e-con-boxed e-con e-child\" data-id=\"f921c67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9f192c e-con-full br-md e-flex e-con e-child\" data-id=\"d9f192c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2181ef9 e-con-full flex-2 e-flex e-con e-child\" data-id=\"2181ef9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2724c04 elementor-widget elementor-widget-heading\" data-id=\"2724c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to know more?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3659938 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3659938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Do you want to structurally involve your customers in the development of your services? 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Case Information Client Type Sector Date Brand Strategy A hard-to-reach audience comes closer when you can continuously engage with your clients. Over 200 years, PostNL has developed from a postal service into a comprehensive logistics provider. 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