{"id":5530,"date":"2025-09-22T17:21:10","date_gmt":"2025-09-22T17:21:10","guid":{"rendered":"https:\/\/blauwstg.wpenginepowered.com\/case\/etos\/"},"modified":"2026-11-03T14:16:08","modified_gmt":"2026-11-03T14:16:08","slug":"etos","status":"publish","type":"case","link":"https:\/\/www.blauw.com\/en\/case\/etos\/","title":{"rendered":"Etos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5530\" class=\"elementor elementor-5530 elementor-4339\" data-elementor-post-type=\"case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41254b99 section hero hero--aubergine hero--compact e-flex e-con-boxed e-con e-parent\" data-id=\"41254b99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-220ed3bc e-con-full breadcrumbs e-flex e-con e-child\" data-id=\"220ed3bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa73db1 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"aa73db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.blauw.com\/en\/\">Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231f0ff8 e-con-full hero__content e-flex e-con e-child\" data-id=\"231f0ff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-143684d2 e-con-full hero__title e-flex e-con e-child\" data-id=\"143684d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d4e4bd elementor-widget elementor-widget-heading\" data-id=\"62d4e4bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d347a6 elementor-widget elementor-widget-heading\" data-id=\"68d347a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Community research in retail drives Etos brand growth.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d58af42 e-con-full hero__text e-flex e-con e-child\" data-id=\"d58af42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64de878c elementor-widget elementor-widget-heading\" data-id=\"64de878c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case information<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-556d367 e-con-full list e-flex e-con e-child\" data-id=\"556d367\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20dcb564 e-con-full list__item e-flex e-con e-child\" data-id=\"20dcb564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6798bb27 elementor-widget elementor-widget-heading\" data-id=\"6798bb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Client<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555d740e elementor-widget elementor-widget-heading\" data-id=\"555d740e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Etos<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-498e5cfe e-con-full list__item e-flex e-con e-child\" data-id=\"498e5cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-620cf749 elementor-widget elementor-widget-heading\" data-id=\"620cf749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Type<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424c70a7 elementor-widget elementor-widget-heading\" data-id=\"424c70a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>Brand strategy<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c9ea219 e-con-full list__item e-flex e-con e-child\" data-id=\"2c9ea219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec3da54 elementor-widget elementor-widget-heading\" data-id=\"7ec3da54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sector<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c04aded elementor-widget elementor-widget-heading\" data-id=\"4c04aded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Retail<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa9f2bd e-con-full list__item e-flex e-con e-child\" data-id=\"1fa9f2bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-661ea9e1 elementor-widget elementor-widget-heading\" data-id=\"661ea9e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Date<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272f213e elementor-widget elementor-widget-heading\" data-id=\"272f213e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25b67a48 section section--intro e-flex e-con-boxed e-con e-parent\" data-id=\"25b67a48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a766d5 elementor-widget elementor-widget-heading\" data-id=\"9a766d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Summary<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3d7da1 elementor-widget elementor-widget-text-editor\" data-id=\"7b3d7da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"mt-3\"><div class=\"space-y-4 text-sm text-foreground\"><section class=\"space-y-1\"><p class=\"whitespace-pre-wrap\">This case demonstrates how interactive online communities uncover nuanced shopper drivers that traditional surveys miss. By combining structured stepboards with participant challenges, retail brands pinpoint distinct reasons for store visits and category growth. <\/p><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11eb5aca section e-flex e-con-boxed e-con e-parent\" data-id=\"11eb5aca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c9f3ac8 e-con-full flex-4 e-flex e-con e-child\" data-id=\"3c9f3ac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e96c55c elementor-widget elementor-widget-heading\" data-id=\"7e96c55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The requirement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3c071a e-con-full flex-8 e-flex e-con e-child\" data-id=\"5e3c071a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a2d888 elementor-widget elementor-widget-heading\" data-id=\"57a2d888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How community research in retail drives Etos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745e7cc elementor-widget elementor-widget-text-editor\" data-id=\"745e7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"mt-1.5 text-sm text-muted-foreground\">Drugstore chain Etos operates within a fiercely competitive Dutch retail landscape across physical high streets and digital storefronts. To expand market share among young families, understanding young mothers with infants and toddlers is vital. Millennial mothers continuously enter new life phases, bringing rapidly changing shopping habits and distinct product expectations. How do you uncover what truly motivates these shoppers when choosing between drugstores? With community research in retail, you discover exactly how young mothers navigate the category.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c402d elementor-widget elementor-widget-image\" data-id=\"d5c402d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"323\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2.jpg\" class=\"attachment-large size-large wp-image-5826\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2.jpg 940w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2-300x121.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2-768x310.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6959248a section e-flex e-con-boxed e-con e-parent\" data-id=\"6959248a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ea45058 e-con-full flex-4 e-flex e-con e-child\" data-id=\"6ea45058\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c05090 elementor-widget elementor-widget-heading\" data-id=\"27c05090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">the challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c7f357c e-con-full flex-8 e-flex e-con e-child\" data-id=\"2c7f357c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e04648 elementor-widget elementor-widget-heading\" data-id=\"7e04648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why millennial mothers switch quickly.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133d0d7c elementor-widget elementor-widget-text-editor\" data-id=\"133d0d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>The target audience of pregnant women and new mothers renews continuously, making long-term loyalty difficult to secure. High street competitors and online shops compete heavily for family expenditure on baby care products. Etos needed clear visibility on evolving shopping routines, advice preferences and store perceptions.  <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6786590 section e-flex e-con-boxed e-con e-parent\" data-id=\"6786590\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91e4856 e-con-full flex-4 e-flex e-con e-child\" data-id=\"91e4856\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2dd11 elementor-widget elementor-widget-heading\" data-id=\"ad2dd11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">the approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1e4c16 e-con-full flex-8 e-flex e-con e-child\" data-id=\"c1e4c16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eeea70 elementor-widget elementor-widget-heading\" data-id=\"8eeea70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we researched with the community.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-035d45c elementor-widget elementor-widget-text-editor\" data-id=\"035d45c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>Over two weeks, millennial mothers with children aged 0 to 3 took part in the Blauw Research Community. By deploying interactive forum discussions, stepboards and creative challenges, you test hypotheses on retail behaviour and explore drivers in depth. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41bb6f21 section e-flex e-con-boxed e-con e-parent\" data-id=\"41bb6f21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-175a9bdf e-con-full flex-4 e-flex e-con e-child\" data-id=\"175a9bdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62137cfe elementor-widget elementor-widget-heading\" data-id=\"62137cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Result<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ba85224 e-con-full flex-8 e-flex e-con e-child\" data-id=\"4ba85224\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67e46e5e elementor-widget elementor-widget-heading\" data-id=\"67e46e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A distinct market edge among mothers.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e45fe0 elementor-widget elementor-widget-text-editor\" data-id=\"17e45fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>Young mothers seek tailored advice and destination brands in store, turning daily drugstore visits into purposeful family routines.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d77b35 elementor-widget elementor-widget-text-editor\" data-id=\"3d77b35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>Etos mapped the exact drivers and barriers young families encounter during store visits and digital baby product purchases. The community revealed high-demand destination brands and concrete store concepts, giving Etos a clear competitive advantage. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcecd17 section e-flex e-con-boxed e-con e-parent\" data-id=\"dcecd17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a864715 e-con-full flex-4 e-flex e-con e-child\" data-id=\"a864715\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-940447e elementor-widget elementor-widget-heading\" data-id=\"940447e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impact of the result<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1642dc9 e-con-full flex-8 e-flex e-con e-child\" data-id=\"1642dc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7855bb5 elementor-widget elementor-widget-heading\" data-id=\"7855bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How insights have led to action.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2825dea e-con-full e-flex e-con e-child\" data-id=\"2825dea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-548d505 e-con-full e-flex e-con e-child\" data-id=\"548d505\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fbabdb elementor-widget elementor-widget-image\" data-id=\"3fbabdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-doc.svg\" class=\"attachment-large size-large wp-image-5091\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a8284c e-con-full e-flex e-con e-child\" data-id=\"3a8284c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-341dda5 elementor-widget elementor-widget-heading\" data-id=\"341dda5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Greater appeal through favourite brands.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7c9ad elementor-widget elementor-widget-text-editor\" data-id=\"5d7c9ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Prioritise favourite baby brands on store shelves. You turn specific destination products into strong footfall drivers for your retail branches. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9338c67 e-con-full e-flex e-con e-child\" data-id=\"9338c67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f28e4ef elementor-widget elementor-widget-image\" data-id=\"f28e4ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-houglass.svg\" class=\"attachment-large size-large wp-image-5094\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f8a5ff e-con-full e-flex e-con e-child\" data-id=\"9f8a5ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3084983 elementor-widget elementor-widget-heading\" data-id=\"3084983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A more relevant in-store experience for young families.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97fe6ec elementor-widget elementor-widget-text-editor\" data-id=\"97fe6ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Develop thematic retail concepts based on shopper ideas. You enrich store navigation with creative solutions straight from real family routines. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f75656 e-con-full e-flex e-con e-child\" data-id=\"7f75656\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-816348e elementor-widget elementor-widget-image\" data-id=\"816348e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-thumb.svg\" class=\"attachment-large size-large wp-image-5092\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4caad5a e-con-full e-flex e-con e-child\" data-id=\"4caad5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0eb8a3 elementor-widget elementor-widget-heading\" data-id=\"c0eb8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Greater convenience through a seamless online and in-store experience.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bbaa68 elementor-widget elementor-widget-text-editor\" data-id=\"1bbaa68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"mt-4\"><p>Fine-tune omnichannel journeys between online and physical stores. You match retail availability directly with the actual shopping schedules of busy mothers. <\/p><\/div><section class=\"mt-5 space-y-3 text-sm text-foreground\"><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03079a1 section e-con-full e-flex e-con e-parent\" data-id=\"03079a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-28f784c e-con-full e-flex e-con e-child\" data-id=\"28f784c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e6de434 e-con-full e-flex e-con e-child\" data-id=\"e6de434\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88e7d5f elementor-widget elementor-widget-heading\" data-id=\"88e7d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related cases.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195785d outline elementor-widget elementor-widget-button\" data-id=\"195785d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all case studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c93fbf7 e-con-full e-flex e-con e-child\" data-id=\"c93fbf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-670dbf9 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"670dbf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:5474,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-5474\">.elementor-5474 .elementor-element.elementor-element-53babda{--display:flex;}.elementor-5474 .elementor-element.elementor-element-106167e{--display:flex;}.elementor-5474 .elementor-element.elementor-element-89dde1d .elementor-heading-title{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-849727b{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-2681c6f .elementor-heading-title{font-weight:800;text-transform:uppercase;line-height:11px;word-spacing:0px;color:var( --e-global-color-1cb513e );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-8673 post-8673 case type-case status-publish has-post-thumbnail hentry case_category-brand_strategy\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Essity<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow do you create clarity in a complex shelf whilst achieving category growth?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/brand_strategy\/\" rel=\"tag\">Brand strategy<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"690\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Essity.webp\" class=\"attachment-full size-full wp-image-8674\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Essity.webp 1040w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Essity-300x199.webp 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Essity-1024x679.webp 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Essity-768x510.webp 768w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/essity\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-5542 post-5542 case type-case status-publish has-post-thumbnail hentry case_category-brand_strategy\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Grolsch<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow can Grolsch get more people to choose its beer?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/brand_strategy\/\" rel=\"tag\">Brand strategy<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1972\" height=\"797\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/Vriendengroep-proost-met-groene-Grolsch-bierflessen-in-een-gezellige-kroeg-met-de-tekst-Tijd-voor-Grolsch.png\" class=\"attachment-full size-full wp-image-10595\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/Vriendengroep-proost-met-groene-Grolsch-bierflessen-in-een-gezellige-kroeg-met-de-tekst-Tijd-voor-Grolsch.png 1972w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/Vriendengroep-proost-met-groene-Grolsch-bierflessen-in-een-gezellige-kroeg-met-de-tekst-Tijd-voor-Grolsch-300x121.png 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/Vriendengroep-proost-met-groene-Grolsch-bierflessen-in-een-gezellige-kroeg-met-de-tekst-Tijd-voor-Grolsch-1024x414.png 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/Vriendengroep-proost-met-groene-Grolsch-bierflessen-in-een-gezellige-kroeg-met-de-tekst-Tijd-voor-Grolsch-768x310.png 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/Vriendengroep-proost-met-groene-Grolsch-bierflessen-in-een-gezellige-kroeg-met-de-tekst-Tijd-voor-Grolsch-1536x621.png 1536w\" sizes=\"(max-width: 1972px) 100vw, 1972px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/grolsch\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be92415 section section--faq faq e-flex e-con-boxed e-con e-parent\" data-id=\"be92415\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-133adbb e-con-full flex-4 e-flex e-con e-child\" data-id=\"133adbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7041a tag elementor-widget elementor-widget-heading\" data-id=\"7b7041a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">FREQUENTLY ASKED QUESTIONS<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84f06b3 e-con-full flex-8 e-flex e-con e-child\" data-id=\"84f06b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db61dad elementor-widget elementor-widget-n-accordion\" data-id=\"db61dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2300\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2300\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why use an online community for target audience research? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"20\" transform=\"matrix(-4.37114e-08 -1 -1 4.37114e-08 40 40)\" fill=\"#46001E\"><\/rect><path d=\"M25.3945 23.7536C25.6736 24.024 26.1406 23.8263 26.1406 23.4376L26.1406 20.0159C26.1406 19.8972 26.0926 19.7834 26.0075 19.7006L20.5082 14.3479C20.3371 14.1814 20.0644 14.1817 19.8937 14.3486L14.4194 19.7007C14.3348 19.7835 14.287 19.8969 14.287 20.0153L14.287 23.4344C14.287 23.8235 14.755 24.0211 15.0339 23.7497L19.8944 19.0194C20.065 18.8534 20.3366 18.8531 20.5075 19.0187L25.3945 23.7536Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M25.3945 16.2542C25.6736 15.9838 26.1406 16.1816 26.1406 16.5702L26.1406 19.9919C26.1406 20.1107 26.0926 20.2244 26.0075 20.3072L20.5082 25.6599C20.3371 25.8264 20.0644 25.8261 19.8937 25.6592L14.4194 20.3071C14.3348 20.2243 14.287 20.1109 14.287 19.9925L14.287 16.5734C14.287 16.1843 14.755 15.9867 15.0339 16.2581L19.8944 20.9885C20.065 21.1544 20.3366 21.1547 20.5075 20.9891L25.3945 16.2542Z\" fill=\"#46001E\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2300\" class=\"elementor-element elementor-element-778afda e-con-full e-flex e-con e-child\" data-id=\"778afda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce7b94 opacity-50 elementor-widget elementor-widget-text-editor\" data-id=\"0ce7b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"mt-1 whitespace-pre-wrap\">Online community research connects qualitative depth with a broader participant group over multiple days. This setup allows you to test hypotheses progressively, explore underlying motives, and adapt questions based on emerging answers. <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2301\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2301\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the advantage of a stepboard module in retail studies? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"20\" transform=\"matrix(-4.37114e-08 -1 -1 4.37114e-08 40 40)\" fill=\"#46001E\"><\/rect><path d=\"M25.3945 23.7536C25.6736 24.024 26.1406 23.8263 26.1406 23.4376L26.1406 20.0159C26.1406 19.8972 26.0926 19.7834 26.0075 19.7006L20.5082 14.3479C20.3371 14.1814 20.0644 14.1817 19.8937 14.3486L14.4194 19.7007C14.3348 19.7835 14.287 19.8969 14.287 20.0153L14.287 23.4344C14.287 23.8235 14.755 24.0211 15.0339 23.7497L19.8944 19.0194C20.065 18.8534 20.3366 18.8531 20.5075 19.0187L25.3945 23.7536Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M25.3945 16.2542C25.6736 15.9838 26.1406 16.1816 26.1406 16.5702L26.1406 19.9919C26.1406 20.1107 26.0926 20.2244 26.0075 20.3072L20.5082 25.6599C20.3371 25.8264 20.0644 25.8261 19.8937 25.6592L14.4194 20.3071C14.3348 20.2243 14.287 20.1109 14.287 19.9925L14.287 16.5734C14.287 16.1843 14.755 15.9867 15.0339 16.2581L19.8944 20.9885C20.065 21.1544 20.3366 21.1547 20.5075 20.9891L25.3945 16.2542Z\" fill=\"#46001E\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2301\" class=\"elementor-element elementor-element-c767d2c e-con-full e-flex e-con e-child\" data-id=\"c767d2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22a59a4 opacity-50 elementor-widget elementor-widget-text-editor\" data-id=\"22a59a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"mt-1 whitespace-pre-wrap\">A stepboard module presents questions chronologically to guide the flow of discussion. It enables you to systematically map drivers and barriers for both your brand and key competitors without losing focus. <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2302\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2302\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do community challenges generate customer ideas? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"20\" transform=\"matrix(-4.37114e-08 -1 -1 4.37114e-08 40 40)\" fill=\"#46001E\"><\/rect><path d=\"M25.3945 23.7536C25.6736 24.024 26.1406 23.8263 26.1406 23.4376L26.1406 20.0159C26.1406 19.8972 26.0926 19.7834 26.0075 19.7006L20.5082 14.3479C20.3371 14.1814 20.0644 14.1817 19.8937 14.3486L14.4194 19.7007C14.3348 19.7835 14.287 19.8969 14.287 20.0153L14.287 23.4344C14.287 23.8235 14.755 24.0211 15.0339 23.7497L19.8944 19.0194C20.065 18.8534 20.3366 18.8531 20.5075 19.0187L25.3945 23.7536Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M25.3945 16.2542C25.6736 15.9838 26.1406 16.1816 26.1406 16.5702L26.1406 19.9919C26.1406 20.1107 26.0926 20.2244 26.0075 20.3072L20.5082 25.6599C20.3371 25.8264 20.0644 25.8261 19.8937 25.6592L14.4194 20.3071C14.3348 20.2243 14.287 20.1109 14.287 19.9925L14.287 16.5734C14.287 16.1843 14.755 15.9867 15.0339 16.2581L19.8944 20.9885C20.065 21.1544 20.3366 21.1547 20.5075 20.9891L25.3945 16.2542Z\" fill=\"#46001E\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2302\" class=\"elementor-element elementor-element-bea1a43 e-con-full e-flex e-con e-child\" data-id=\"bea1a43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75668b8 opacity-50 elementor-widget elementor-widget-text-editor\" data-id=\"75668b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"mt-5 space-y-3 text-sm text-foreground\"><div><p class=\"mt-1 whitespace-pre-wrap\">Community challenges invite participants to submit multimedia solutions such as concepts, photos, and moodboards. For Etos, this yielded actionable store concepts, including ideas for dedicated thematic shopping zones. <\/p><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f921c67 e-flex e-con-boxed e-con e-child\" data-id=\"f921c67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9f192c e-con-full br-md e-flex e-con e-child\" data-id=\"d9f192c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2181ef9 e-con-full flex-2 e-flex e-con e-child\" data-id=\"2181ef9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2724c04 elementor-widget elementor-widget-heading\" data-id=\"2724c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT\u2019S BEHIND YOUR NUMBERS?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3659938 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3659938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Add qualitative depth to your next study, or use BlauwTalk on its own to dig deeper into a specific question.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e9799 elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"69e9799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75a15bf e-con-full flex-3 e-flex e-con e-child\" data-id=\"75a15bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b218f9 flex-1 masked masked--tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3b218f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"429\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-768x429.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5079\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-768x429.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-300x168.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-1024x572.jpg 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-1536x858.jpg 1536w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-2048x1144.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a5f89 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"c2a5f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"350\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png\" class=\"attachment-large size-large wp-image-5101\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png 336w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob-288x300.png 288w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":10600,"template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"case_category":[16],"class_list":["post-5530","case","type-case","status-publish","has-post-thumbnail","hentry","case_category-brand_strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etos | Online community research case study<\/title>\n<meta name=\"description\" content=\"Read how online community research helped Etos grow its market share among Millennial Mums.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blauw.com\/en\/case\/etos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etos | Online community research case study\" \/>\n<meta property=\"og:description\" content=\"Read how online community research helped Etos grow its market share among Millennial Mums.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blauw.com\/en\/case\/etos\/\" \/>\n<meta property=\"og:site_name\" content=\"blauw\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T14:16:08+00:00\" \/>\n<meta property=\"og:image\" 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