{"id":5551,"date":"2026-09-19T10:48:07","date_gmt":"2026-09-19T10:48:07","guid":{"rendered":"https:\/\/blauwstg.wpenginepowered.com\/?post_type=case&p=5551"},"modified":"2026-10-29T15:51:55","modified_gmt":"2026-10-29T15:51:55","slug":"jde","status":"publish","type":"case","link":"https:\/\/www.blauw.com\/en\/case\/jde\/","title":{"rendered":"JDE"},"content":{"rendered":"\t\t
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Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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JDE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Sprint concept testing for new JDE coffee concepts.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Case information<\/h2>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tSector<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t83 COFFEE CONCEPTS, 2 DAYS, 1 CLEAR DECISION.<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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JDE wanted to develop new coffee concepts quickly, while being certain which ideas held real potential. With Sprint concept testing, we screened 83 concepts in the UK and Germany within 2 days, and two weeks later validated 30 further-developed concepts. Within three weeks, JDE knew for each concept: go, refine or no go. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sprint concept testing in FMCG.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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With workshops and AI tools, you can now create dozens of new concepts in a short time. That makes it tempting to move ahead fast. The risk: your own bias or the AI starts driving which ideas go forward. That's why it's important to build in an early consumer check. <\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Question<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How do you develop new coffee concepts quickly, while being certain which ideas hold the most potential?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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JDE was looking for a way to assess a large number of concepts quickly, without losing sight of what consumers really want.<\/p>

The approach also had to work within the NPD cycle. Beyond scores, the research needed to give direction for further development. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In FMCG, speed matters, but a concept also has to connect with what consumers recognise, value and want to try. The research also had to fit seamlessly into JDE’s agile process: fast decisions and iterations, with room to refine concepts along the way. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We chose a semi-monadic, quantitative study. With launch scores and index scores, we selected, compared and benchmarked the concepts. <\/p>

In week 1, we screened 83 early-stage coffee concepts in the UK and Germany within 2 days. In week 3, we validated 30 further-developed concepts, again within 2 days. Between the steps, JDE refined the concepts in workshops. <\/p>

In the dashboard, JDE could segment by need states and demand spaces. For each concept, it was immediately visible which need and occasion it resonated with. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<span data-metadata="\"><\/span><span data-buffer="\"><\/span>The result<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Within three weeks, JDE knew which concepts were promising, which needed refinement and which were better stopped. There was no need for lengthy discussions based on assumptions. Every decision was grounded in consumer insight. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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“The SPRINT team helped us proactively and at speed throughout the project. The dashboard was very intuitive to work with, and results like the Launch Score and heatmaps were genuinely useful for the choices we had to make in our NPD process.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t Katharina Key \u00b7 Global Consumer Insights Manager \u00b7 JDE<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Consequence of the Result<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What this delivered.<\/h2>\t\t\t\t<\/div>\n\t\t
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Faster decision-making in the innovation process.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Instant clarity for each concept: go, refine or stop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A more focused path through the NPD cycle.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Insight by need and occasion gave direction and concrete starting points for the next step.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Related cases.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView all case studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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