Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Sprint concept testing helped JDE to quickly test, compare, and further develop new coffee concepts. With real respondents, launch scores, index scores, and qualitative input, a clear direction for the innovation process emerged quickly: go, refine, or no go. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t JDE had a large number of concepts that needed to be evaluated in the initial phase. Consequently, there was a need for an approach that provides quick top-line conclusions and helps in making a clear selection. <\/span><\/p> Furthermore, the approach had to be applicable within the NPD cycle. The research, therefore, had to not only provide scores but also offer direction for further development. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t Evaluating new concepts requires more than just a first impression. A concept may seem attractive, but ultimately it is also about relevance, credibility, brand fit, purchase intent, and expected chance of success. <\/span><\/p> Therefore, JDE wanted to know which concepts were strong enough to be developed further. Moreover, it had to be clear which concepts needed sharpening and which were better off being discontinued. <\/span><\/p> The challenge also lay in the volume of concepts. With a large number of ideas, it is important to gain a quick overview without losing sight of the consumer. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t We used a semi-monadic, quantitative approach with real respondents. This allowed multiple concepts to be tested efficiently, while each concept was evaluated in a clear manner. <\/span><\/p> A launch score was calculated for all concepts. This launch score helped to draw quick top-line conclusions. Additionally, index scores were used based on a relevant benchmark for non-alcoholic drinks. <\/span><\/p> Buying intention was a key KPI. Subsequently, we examined how other factors influenced this, such as appeal, relevance, uniqueness, believability, brand fit, anticipated success, and appreciation. <\/span><\/p> The launch score was divided into three clear groups:<\/strong><\/p> <\/p> Afterwards, JDE selected a winning concept from the first phase. That concept was further developed with a full concept screener, monadically tested, and enriched with qualitative input via open-ended answers. <\/span><\/p> In addition, the dashboard provided a quick overview. JDE was positive about the intuitive dashboard, the launch score, and the AI heatmap summaries in Forsta. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Sprint concept testing gave JDE rapid insight into which coffee concepts were promising. The launch score made it clear which ideas could proceed, which required sharpening, and which had less potential. <\/span><\/p> The benchmark also helped to put the concepts into perspective. This made it clear how the concepts performed relative to relevant comparison data within non-alcoholic drinks. <\/span><\/p> The second phase provided more depth for the winning concept. With the full concept screener, open-ended answers, and qualitative input, JDE gained a better understanding of how consumers evaluated the concept and where further development was needed. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t JDE saw which concepts could proceed, which required refinement, and which were less promising.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t The insights gave direction to further development and provided concrete starting points for subsequent steps.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna… <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna… <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\tJDE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
Sprint concept testing for new JDE coffee concepts.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
Case information<\/h2>\t\t\t\t<\/div>\n\t\t
Sprint concept testing in FMCG.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
Speed is essential in the FMCG market. Concepts must be evaluated quickly, but at the same time, you want to be certain they align with what consumers recognise, value, and want to try.\nThat is why JDE chose an approach that combines speed with consumer insight. First, multiple coffee concepts were tested and compared. Subsequently, the most promising concept was further developed using a full concept screener and qualitative input. \n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
The question<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
How can JDE rapidly develop new coffee concepts while accurately determining which ideas have the most potential?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/AH.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\tThe challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
The approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
<span data-metadata="\"><\/span><span data-buffer="\"><\/span>the result<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
<span data-metadata="\"><\/span><span data-buffer="\"><\/span>What were the results?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
Consequence of the result<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
how the insight led to action.<\/h2>\t\t\t\t<\/div>\n\t\t
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\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tFaster decision-making in the innovation process.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tMore focused progress in the NPD cycle.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
In practice.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
De Baak<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
strategy<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/debaak-female-768x768.webp\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\tAutoScout24<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
Experience<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/autoscout24.png\")
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