{"id":8647,"date":"2024-10-19T09:10:54","date_gmt":"2024-10-19T09:10:54","guid":{"rendered":"https:\/\/www.blauw.com\/case\/miele\/"},"modified":"2026-10-29T15:32:42","modified_gmt":"2026-10-29T15:32:42","slug":"miele","status":"publish","type":"case","link":"https:\/\/www.blauw.com\/en\/case\/miele\/","title":{"rendered":"Miele"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8647\" class=\"elementor elementor-8647 elementor-8634\" data-elementor-post-type=\"case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41254b99 section hero hero--aubergine hero--compact e-flex e-con-boxed e-con e-parent\" data-id=\"41254b99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-220ed3bc e-con-full breadcrumbs e-flex e-con e-child\" data-id=\"220ed3bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa73db1 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"aa73db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.blauw.com\/en\/home\/\">Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231f0ff8 e-con-full hero__content e-flex e-con e-child\" data-id=\"231f0ff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-143684d2 e-con-full hero__title e-flex e-con e-child\" data-id=\"143684d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d4e4bd elementor-widget elementor-widget-heading\" data-id=\"62d4e4bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Miele<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d347a6 elementor-widget elementor-widget-heading\" data-id=\"68d347a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Miele market segmentation: Boosting stick vacuum cleaner market share.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d58af42 e-con-full hero__text e-flex e-con e-child\" data-id=\"d58af42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64de878c elementor-widget elementor-widget-heading\" data-id=\"64de878c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Information<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-556d367 e-con-full list e-flex e-con e-child\" data-id=\"556d367\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20dcb564 e-con-full list__item e-flex e-con e-child\" data-id=\"20dcb564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6798bb27 elementor-widget elementor-widget-heading\" data-id=\"6798bb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Client<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555d740e elementor-widget elementor-widget-heading\" data-id=\"555d740e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Miele<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-498e5cfe e-con-full list__item e-flex e-con e-child\" data-id=\"498e5cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-620cf749 elementor-widget elementor-widget-heading\" data-id=\"620cf749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Type<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424c70a7 elementor-widget elementor-widget-heading\" data-id=\"424c70a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>Brand strategy<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c9ea219 e-con-full list__item e-flex e-con e-child\" data-id=\"2c9ea219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec3da54 elementor-widget elementor-widget-heading\" data-id=\"7ec3da54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sector<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c04aded elementor-widget elementor-widget-heading\" data-id=\"4c04aded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumer products<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa9f2bd e-con-full list__item e-flex e-con e-child\" data-id=\"1fa9f2bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-661ea9e1 elementor-widget elementor-widget-heading\" data-id=\"661ea9e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Date<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272f213e elementor-widget elementor-widget-heading\" data-id=\"272f213e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2024<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7ebdfd e-flex e-con-boxed e-con e-parent\" data-id=\"a7ebdfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ecc9473 section section--intro e-con-full e-flex e-con e-child\" data-id=\"ecc9473\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73c3916 elementor-widget elementor-widget-heading\" data-id=\"73c3916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Are you reaching the right audience? Here\u2019s what Miele can teach you. <\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc00b5 elementor-widget elementor-widget-text-editor\" data-id=\"fdc00b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Discover how targeted marketing, based on in-depth market segmentation research, significantly boosts Miele&#8217;s stick vacuum cleaner market penetration. This case demonstrates how lifestyle segmentation (GeoTypes) helps you truly understand your target audience and steer effectively. An approach that helps your brand strategically grow in a competitive market.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11eb5aca section e-flex e-con-boxed e-con e-parent\" data-id=\"11eb5aca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c9f3ac8 e-con-full flex-4 e-flex e-con e-child\" data-id=\"3c9f3ac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e96c55c elementor-widget elementor-widget-heading\" data-id=\"7e96c55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Question<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3c071a e-con-full flex-8 e-flex e-con e-child\" data-id=\"5e3c071a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14abfdfe elementor-widget elementor-widget-heading\" data-id=\"14abfdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can Miele smartly expand its market reach?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745e7cc elementor-widget elementor-widget-text-editor\" data-id=\"745e7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Miele launched an updated stick vacuum cleaner and sought to understand how to smartly increase its market penetration. Through a unique collaboration between Blauw and GeoMarktprofiel, a specialist in Dutch household profile information, in-depth Miele market segmentation research was conducted. This provided Miele with valuable insight into considerations and needs when purchasing a stick vacuum cleaner. But which lifestyle segments should Miele focus on with its marketing?   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1864c053 elementor-widget elementor-widget-image\" data-id=\"1864c053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"380\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Miele-case.png\" class=\"attachment-full size-full wp-image-8648\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Miele-case.png 940w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Miele-case-300x121.png 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Miele-case-768x310.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6959248a section e-flex e-con-boxed e-con e-parent\" data-id=\"6959248a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ea45058 e-con-full flex-4 e-flex e-con e-child\" data-id=\"6ea45058\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c05090 elementor-widget elementor-widget-heading\" data-id=\"27c05090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c7f357c e-con-full flex-8 e-flex e-con e-child\" data-id=\"2c7f357c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a2d888 elementor-widget elementor-widget-heading\" data-id=\"57a2d888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Miele's marketing needed a fresh approach.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133d0d7c elementor-widget elementor-widget-text-editor\" data-id=\"133d0d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Miele aimed to increase its market share and revenue with its updated stick vacuum cleaner but was unsure how to adjust its marketing. The brand already possessed GeoMarktprofiel data on household lifestyles. The challenge was to enrich this broad data with specific insights into purchasing criteria and preferences for stick vacuum cleaners to target advertising more effectively.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6786590 section e-flex e-con-boxed e-con e-parent\" data-id=\"6786590\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91e4856 e-con-full flex-4 e-flex e-con e-child\" data-id=\"91e4856\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2dd11 elementor-widget elementor-widget-heading\" data-id=\"ad2dd11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1e4c16 e-con-full flex-8 e-flex e-con e-child\" data-id=\"c1e4c16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e04648 elementor-widget elementor-widget-heading\" data-id=\"7e04648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How market segmentation mapped Miele's target audience.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-035d45c elementor-widget elementor-widget-text-editor\" data-id=\"035d45c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Blauw enriched GeoMarktprofiel&#8217;s 14 GeoType segments with specific consumer needs and considerations regarding the purchase of a stick vacuum cleaner. First, we qualitatively explored motivations with a research community, after which we quantitatively tested this among a larger group of consumers. This gave Miele a validated picture of the &#8216;path to purchase&#8217; and the brand images of itself and competitors.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41bb6f21 section e-flex e-con-boxed e-con e-parent\" data-id=\"41bb6f21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-175a9bdf e-con-full flex-4 e-flex e-con e-child\" data-id=\"175a9bdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62137cfe elementor-widget elementor-widget-heading\" data-id=\"62137cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">&lt;span 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(\/figma)-->\"&gt;<\/span><span style=\"white-space: pre-wrap\">The result<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ba85224 e-con-full flex-8 e-flex e-con e-child\" data-id=\"4ba85224\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67e46e5e elementor-widget elementor-widget-heading\" data-id=\"67e46e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Miele\u2019s marketing strategy sharpened by market segmentation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e45fe0 elementor-widget elementor-widget-text-editor\" data-id=\"17e45fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The research provided Miele with a clear overview of the GeoTypes to target most effectively for its marketing. Miele now understands exactly which purchasing criteria are essential for these households. This enables Miele to better comprehend its target audience for stick vacuum cleaners and deploy its marketing more effectively to increase market penetration.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35601d3 section e-flex e-con-boxed e-con e-parent\" data-id=\"35601d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-71f5ef9c e-con-full flex-4 e-flex e-con e-child\" data-id=\"71f5ef9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55ab9567 elementor-widget elementor-widget-heading\" data-id=\"55ab9567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consequence of the Result<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3034841e e-con-full flex-8 e-flex e-con e-child\" data-id=\"3034841e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55d5e2a2 elementor-widget elementor-widget-heading\" data-id=\"55d5e2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How the insight led to action.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-619c42d2 e-con-full e-flex e-con e-child\" data-id=\"619c42d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4438d1f6 e-con-full e-flex e-con e-child\" data-id=\"4438d1f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6985dab4 elementor-widget elementor-widget-image\" data-id=\"6985dab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-doc.svg\" class=\"attachment-large size-large wp-image-5091\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49f40ae6 e-con-full e-flex e-con e-child\" data-id=\"49f40ae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de0bbf7 elementor-widget elementor-widget-heading\" data-id=\"de0bbf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimise marketing campaigns.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a87f5f0 elementor-widget elementor-widget-text-editor\" data-id=\"2a87f5f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Miele aligns its communication with the specific purchasing criteria and needs of the most promising GeoTypes. This ensures you address the right consumers with the right message. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cae4eae e-con-full e-flex e-con e-child\" data-id=\"cae4eae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66cd64ab elementor-widget elementor-widget-image\" data-id=\"66cd64ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-houglass.svg\" class=\"attachment-large size-large wp-image-5094\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e59eb83 e-con-full e-flex e-con e-child\" data-id=\"2e59eb83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-733fe458 elementor-widget elementor-widget-heading\" data-id=\"733fe458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increase market share.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5869c3fe elementor-widget elementor-widget-text-editor\" data-id=\"5869c3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Through targeted marketing and a deeper understanding of the target audience, Miele boosts its market penetration and sells more stick vacuum cleaners. This allows you to grow strategically in a competitive market. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d3303fc e-con-full e-flex e-con e-child\" data-id=\"2d3303fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86fecef elementor-widget elementor-widget-image\" data-id=\"86fecef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-thumb.svg\" class=\"attachment-large size-large wp-image-5092\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75f1c009 e-con-full e-flex e-con e-child\" data-id=\"75f1c009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db35a0 elementor-widget elementor-widget-heading\" data-id=\"1db35a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Develop product features.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53fc77 elementor-widget elementor-widget-text-editor\" data-id=\"d53fc77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Miele gains insight into unfulfilled needs and can align future product development accordingly. This ensures your innovations perfectly match what consumers truly desire. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64f0f478 e-con-full e-flex e-con e-child\" data-id=\"64f0f478\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4c12db elementor-widget elementor-widget-image\" data-id=\"6d4c12db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-flag.svg\" class=\"attachment-large size-large wp-image-5093\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7181bae2 e-con-full e-flex e-con e-child\" data-id=\"7181bae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4060f7 elementor-widget elementor-widget-heading\" data-id=\"4b4060f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strengthen brand positioning.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5934ba elementor-widget elementor-widget-text-editor\" data-id=\"5f5934ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By understanding how different GeoTypes perceive Miele and competitors, the brand can further refine its positioning. This helps you secure a stronger and more relevant place in the market. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c1ccd2 section e-con-full e-flex e-con e-parent\" data-id=\"6c1ccd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0ecfd57 e-con-full e-flex e-con e-child\" data-id=\"0ecfd57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e6ad369 e-con-full e-flex e-con e-child\" data-id=\"e6ad369\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f41eb elementor-widget elementor-widget-heading\" data-id=\"47f41eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related cases.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa6d69 outline elementor-widget elementor-widget-button\" data-id=\"6aa6d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all case studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7434355 e-con-full e-flex e-con e-child\" data-id=\"7434355\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8270b elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"8f8270b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:5474,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-5474\">.elementor-5474 .elementor-element.elementor-element-53babda{--display:flex;}.elementor-5474 .elementor-element.elementor-element-106167e{--display:flex;}.elementor-5474 .elementor-element.elementor-element-89dde1d .elementor-heading-title{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-849727b{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-2681c6f .elementor-heading-title{font-weight:800;text-transform:uppercase;line-height:11px;word-spacing:0px;color:var( --e-global-color-1cb513e );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-5478 post-5478 case type-case status-publish has-post-thumbnail hentry case_category-brand_strategy\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PostNL<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow do you gain continuous insight into a hard-to-reach target audience?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/brand_strategy\/\" rel=\"tag\">Brand strategy<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"310\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Continu-Community-PostNL-768x310.jpg\" class=\"attachment-medium_large size-medium_large wp-image-7412\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Continu-Community-PostNL-768x310.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Continu-Community-PostNL-300x121.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Continu-Community-PostNL.jpg 940w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/postnl\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-5530 post-5530 case type-case status-publish has-post-thumbnail hentry case_category-brand_strategy\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Etos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow does Etos use an online research community to win young mothers?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/brand_strategy\/\" rel=\"tag\">Brand strategy<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"310\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2-768x310.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5826\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2-768x310.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2-300x121.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2.jpg 940w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/etos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bc893a5 section section--faq faq e-flex e-con-boxed e-con e-parent\" data-id=\"5bc893a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f9b3aac e-con-full flex-4 e-flex e-con e-child\" data-id=\"7f9b3aac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63e98411 tag elementor-widget elementor-widget-heading\" data-id=\"63e98411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">FREQUENTLY ASKED QUESTIONS<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a9f4fb3 e-con-full flex-8 e-flex e-con e-child\" data-id=\"7a9f4fb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-258596df elementor-widget elementor-widget-n-accordion\" data-id=\"258596df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6290\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6290\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is market segmentation research and why is it important? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"20\" transform=\"matrix(-4.37114e-08 -1 -1 4.37114e-08 40 40)\" fill=\"#46001E\"><\/rect><path d=\"M25.3945 23.7536C25.6736 24.024 26.1406 23.8263 26.1406 23.4376L26.1406 20.0159C26.1406 19.8972 26.0926 19.7834 26.0075 19.7006L20.5082 14.3479C20.3371 14.1814 20.0644 14.1817 19.8937 14.3486L14.4194 19.7007C14.3348 19.7835 14.287 19.8969 14.287 20.0153L14.287 23.4344C14.287 23.8235 14.755 24.0211 15.0339 23.7497L19.8944 19.0194C20.065 18.8534 20.3366 18.8531 20.5075 19.0187L25.3945 23.7536Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M25.3945 16.2542C25.6736 15.9838 26.1406 16.1816 26.1406 16.5702L26.1406 19.9919C26.1406 20.1107 26.0926 20.2244 26.0075 20.3072L20.5082 25.6599C20.3371 25.8264 20.0644 25.8261 19.8937 25.6592L14.4194 20.3071C14.3348 20.2243 14.287 20.1109 14.287 19.9925L14.287 16.5734C14.287 16.1843 14.755 15.9867 15.0339 16.2581L19.8944 20.9885C20.065 21.1544 20.3366 21.1547 20.5075 20.9891L25.3945 16.2542Z\" fill=\"#46001E\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6290\" class=\"elementor-element elementor-element-2fa14873 e-con-full e-flex e-con e-child\" data-id=\"2fa14873\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75917167 opacity-50 elementor-widget elementor-widget-text-editor\" data-id=\"75917167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Market segmentation research divides the market into distinct consumer groups with unique characteristics and needs. Understanding these segments allows you to tailor your marketing strategies more precisely, leading to higher campaign effectiveness and efficiency. For Miele, this meant finding the most receptive households for their stick vacuum cleaner.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6291\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6291\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do GeoTypes help to refine a product's target audience? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"20\" transform=\"matrix(-4.37114e-08 -1 -1 4.37114e-08 40 40)\" fill=\"#46001E\"><\/rect><path d=\"M25.3945 23.7536C25.6736 24.024 26.1406 23.8263 26.1406 23.4376L26.1406 20.0159C26.1406 19.8972 26.0926 19.7834 26.0075 19.7006L20.5082 14.3479C20.3371 14.1814 20.0644 14.1817 19.8937 14.3486L14.4194 19.7007C14.3348 19.7835 14.287 19.8969 14.287 20.0153L14.287 23.4344C14.287 23.8235 14.755 24.0211 15.0339 23.7497L19.8944 19.0194C20.065 18.8534 20.3366 18.8531 20.5075 19.0187L25.3945 23.7536Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M25.3945 16.2542C25.6736 15.9838 26.1406 16.1816 26.1406 16.5702L26.1406 19.9919C26.1406 20.1107 26.0926 20.2244 26.0075 20.3072L20.5082 25.6599C20.3371 25.8264 20.0644 25.8261 19.8937 25.6592L14.4194 20.3071C14.3348 20.2243 14.287 20.1109 14.287 19.9925L14.287 16.5734C14.287 16.1843 14.755 15.9867 15.0339 16.2581L19.8944 20.9885C20.065 21.1544 20.3366 21.1547 20.5075 20.9891L25.3945 16.2542Z\" fill=\"#46001E\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6291\" class=\"elementor-element elementor-element-20eda420 e-con-full e-flex e-con e-child\" data-id=\"20eda420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3761540a opacity-50 elementor-widget elementor-widget-text-editor\" data-id=\"3761540a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>GeoTypes are unique lifestyle segments of Dutch households, based on various data sources and continuous market research. They provide insight into buying behaviour, media usage, and leisure activities. By combining this with product-specific insights, as with Miele, you can target your audience with extreme precision based on concrete lifestyles and preferences.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6292\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6292\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Which methods were used to understand Miele's target audience for stick vacuum cleaners? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"20\" transform=\"matrix(-4.37114e-08 -1 -1 4.37114e-08 40 40)\" fill=\"#46001E\"><\/rect><path d=\"M25.3945 23.7536C25.6736 24.024 26.1406 23.8263 26.1406 23.4376L26.1406 20.0159C26.1406 19.8972 26.0926 19.7834 26.0075 19.7006L20.5082 14.3479C20.3371 14.1814 20.0644 14.1817 19.8937 14.3486L14.4194 19.7007C14.3348 19.7835 14.287 19.8969 14.287 20.0153L14.287 23.4344C14.287 23.8235 14.755 24.0211 15.0339 23.7497L19.8944 19.0194C20.065 18.8534 20.3366 18.8531 20.5075 19.0187L25.3945 23.7536Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M25.3945 16.2542C25.6736 15.9838 26.1406 16.1816 26.1406 16.5702L26.1406 19.9919C26.1406 20.1107 26.0926 20.2244 26.0075 20.3072L20.5082 25.6599C20.3371 25.8264 20.0644 25.8261 19.8937 25.6592L14.4194 20.3071C14.3348 20.2243 14.287 20.1109 14.287 19.9925L14.287 16.5734C14.287 16.1843 14.755 15.9867 15.0339 16.2581L19.8944 20.9885C20.065 21.1544 20.3366 21.1547 20.5075 20.9891L25.3945 16.2542Z\" fill=\"#46001E\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6292\" class=\"elementor-element elementor-element-3dd271e3 e-con-full e-flex e-con e-child\" data-id=\"3dd271e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a57e0e0 opacity-50 elementor-widget elementor-widget-text-editor\" data-id=\"7a57e0e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The research combined qualitative insights from an online research community with quantitative data from an extensive questionnaire. Techniques such as an Implicit Association Test (IAT) were used to measure brand images and map out the &#8216;path to purchase,&#8217; providing a complete picture of consumer behaviour and purchasing criteria. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f921c67 e-flex e-con-boxed e-con e-child\" data-id=\"f921c67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9f192c e-con-full br-md e-flex e-con e-child\" data-id=\"d9f192c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2181ef9 e-con-full flex-2 e-flex e-con e-child\" data-id=\"2181ef9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2724c04 elementor-widget elementor-widget-heading\" data-id=\"2724c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT OPPORTUNITY ARE YOU MISSING?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3659938 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3659938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Growth sometimes lies in a target audience, moment, or market you haven&#8217;t yet identified. We&#8217;ll map it out together. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e9799 elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"69e9799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75a15bf e-con-full flex-3 e-flex e-con e-child\" data-id=\"75a15bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b218f9 flex-1 masked masked--tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3b218f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5204\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-768x432.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-300x169.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-1024x576.jpg 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-1536x864.jpg 1536w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-2048x1152.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a5f89 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"c2a5f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"350\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png\" class=\"attachment-large size-large wp-image-5101\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png 336w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob-288x300.png 288w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":8648,"template":"elementor_header_footer","meta":{"_acf_changed":false},"case_category":[16],"class_list":["post-8647","case","type-case","status-publish","has-post-thumbnail","hentry","case_category-brand_strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miele | blauw<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blauw.com\/en\/case\/miele\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miele | blauw\" \/>\n<meta property=\"og:description\" content=\"Miele Miele market segmentation: Boosting stick vacuum cleaner market share. Case Information Client Type Sector Date Are you reaching the right audience? Here\u2019s what Miele can teach you. Discover how targeted marketing, based on in-depth market segmentation research, significantly boosts Miele&#8217;s stick vacuum cleaner market penetration. 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