{"id":8673,"date":"2024-10-19T09:44:53","date_gmt":"2024-10-19T09:44:53","guid":{"rendered":"https:\/\/www.blauw.com\/case\/essity\/"},"modified":"2026-10-29T15:30:09","modified_gmt":"2026-10-29T15:30:09","slug":"essity","status":"publish","type":"case","link":"https:\/\/www.blauw.com\/en\/case\/essity\/","title":{"rendered":"Essity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8673\" class=\"elementor elementor-8673 elementor-8668\" data-elementor-post-type=\"case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41254b99 section hero hero--aubergine hero--compact e-flex e-con-boxed e-con e-parent\" data-id=\"41254b99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-220ed3bc e-con-full breadcrumbs e-flex e-con e-child\" data-id=\"220ed3bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa73db1 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"aa73db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.blauw.com\/en\/home\/\">Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231f0ff8 e-con-full hero__content e-flex e-con e-child\" data-id=\"231f0ff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-143684d2 e-con-full hero__title e-flex e-con e-child\" data-id=\"143684d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d4e4bd elementor-widget elementor-widget-heading\" data-id=\"62d4e4bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Essity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d347a6 elementor-widget elementor-widget-heading\" data-id=\"68d347a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Shelf Research for Essity: Clarity and Growth in Intimate Hygiene.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d58af42 e-con-full hero__text e-flex e-con e-child\" data-id=\"d58af42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64de878c elementor-widget elementor-widget-heading\" data-id=\"64de878c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Information<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-556d367 e-con-full list e-flex e-con e-child\" data-id=\"556d367\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20dcb564 e-con-full list__item e-flex e-con e-child\" data-id=\"20dcb564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6798bb27 elementor-widget elementor-widget-heading\" data-id=\"6798bb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Client<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555d740e elementor-widget elementor-widget-heading\" data-id=\"555d740e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Essity<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-498e5cfe e-con-full list__item e-flex e-con e-child\" data-id=\"498e5cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-620cf749 elementor-widget elementor-widget-heading\" data-id=\"620cf749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Type<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424c70a7 elementor-widget elementor-widget-heading\" data-id=\"424c70a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>Brand strategy<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c9ea219 e-con-full list__item e-flex e-con e-child\" data-id=\"2c9ea219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec3da54 elementor-widget elementor-widget-heading\" data-id=\"7ec3da54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sector<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c04aded elementor-widget elementor-widget-heading\" data-id=\"4c04aded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumer products<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa9f2bd e-con-full list__item e-flex e-con e-child\" data-id=\"1fa9f2bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-661ea9e1 elementor-widget elementor-widget-heading\" data-id=\"661ea9e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Date<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272f213e elementor-widget elementor-widget-heading\" data-id=\"272f213e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2024<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ac1a50 e-flex e-con-boxed e-con e-parent\" data-id=\"7ac1a50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-efc2c83 section section--intro e-con-full e-flex e-con e-child\" data-id=\"efc2c83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-607c747 elementor-widget elementor-widget-heading\" data-id=\"607c747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Are you making the most of your shelf space? Here is what you can learn from Essity. <\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-924c8a7 elementor-widget elementor-widget-text-editor\" data-id=\"924c8a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Discover how Essity optimised the intimate hygiene category through shelf research, providing retailers with concrete guidance for layout and growth. This case demonstrates how smart insights help shoppers whilst boosting premium product sales. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11eb5aca section e-flex e-con-boxed e-con e-parent\" data-id=\"11eb5aca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c9f3ac8 e-con-full flex-4 e-flex e-con e-child\" data-id=\"3c9f3ac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e96c55c elementor-widget elementor-widget-heading\" data-id=\"7e96c55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Question<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3c071a e-con-full flex-8 e-flex e-con e-child\" data-id=\"5e3c071a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14abfdfe elementor-widget elementor-widget-heading\" data-id=\"14abfdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Essity simplifies shelf choices in intimate hygiene.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745e7cc elementor-widget elementor-widget-text-editor\" data-id=\"745e7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Essity, known for brands like Libresse and TENA, faced the challenge of helping shoppers choose intimate hygiene products. The category is complex due to sub-segments, life stages, and innovations. An effective shelf can make all the difference for the shopper. But how do you ensure a shelf provides an overview, informs and inspires, and which layout contributes to category growth?   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1864c053 elementor-widget elementor-widget-image\" data-id=\"1864c053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1040\" height=\"690\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Essity.webp\" class=\"attachment-full size-full wp-image-8674\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Essity.webp 1040w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Essity-300x199.webp 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Essity-1024x679.webp 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Essity-768x510.webp 768w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6959248a section e-flex e-con-boxed e-con e-parent\" data-id=\"6959248a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ea45058 e-con-full flex-4 e-flex e-con e-child\" data-id=\"6ea45058\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c05090 elementor-widget elementor-widget-heading\" data-id=\"27c05090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c7f357c e-con-full flex-8 e-flex e-con e-child\" data-id=\"2c7f357c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a2d888 elementor-widget elementor-widget-heading\" data-id=\"57a2d888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you help shoppers quickly find the right product?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133d0d7c elementor-widget elementor-widget-text-editor\" data-id=\"133d0d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The intimate hygiene category is highly diverse, with products for various target groups and needs. Essity observed that this complexity makes product choice difficult for shoppers. The question was how the shelf could contribute to easy navigation and making the right product choice.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6786590 section e-flex e-con-boxed e-con e-parent\" data-id=\"6786590\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91e4856 e-con-full flex-4 e-flex e-con e-child\" data-id=\"91e4856\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2dd11 elementor-widget elementor-widget-heading\" data-id=\"ad2dd11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1e4c16 e-con-full flex-8 e-flex e-con e-child\" data-id=\"c1e4c16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e04648 elementor-widget elementor-widget-heading\" data-id=\"7e04648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testing Scenarios through Quantitative Shelf Research.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-035d45c elementor-widget elementor-widget-text-editor\" data-id=\"035d45c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To find the ideal shelf layout, Essity developed four scenarios. We tested these scenarios with tailored online quantitative shelf research. Using implicit methods and tasks, we simulated a store visit and analysed shopper behaviour.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41bb6f21 section e-flex e-con-boxed e-con e-parent\" data-id=\"41bb6f21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-175a9bdf e-con-full flex-4 e-flex e-con e-child\" data-id=\"175a9bdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62137cfe elementor-widget elementor-widget-heading\" data-id=\"62137cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">&lt;span 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(\/figma)-->\"&gt;<\/span><span style=\"white-space: pre-wrap\">The result<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ba85224 e-con-full flex-8 e-flex e-con e-child\" data-id=\"4ba85224\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67e46e5e elementor-widget elementor-widget-heading\" data-id=\"67e46e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concrete guidance for Essity and retailers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e45fe0 elementor-widget elementor-widget-text-editor\" data-id=\"17e45fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Essity now possesses in-depth knowledge of how shoppers make purchases within this category. This resulted in a refined shelf vision and compelling arguments for retailers to implement relevant location changes for category growth. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35601d3 section e-flex e-con-boxed e-con e-parent\" data-id=\"35601d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-71f5ef9c e-con-full flex-4 e-flex e-con e-child\" data-id=\"71f5ef9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55ab9567 elementor-widget elementor-widget-heading\" data-id=\"55ab9567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consequence of the Result<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3034841e e-con-full flex-8 e-flex e-con e-child\" data-id=\"3034841e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55d5e2a2 elementor-widget elementor-widget-heading\" data-id=\"55d5e2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How the insight led to action.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-619c42d2 e-con-full e-flex e-con e-child\" data-id=\"619c42d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4438d1f6 e-con-full e-flex e-con e-child\" data-id=\"4438d1f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6985dab4 elementor-widget elementor-widget-image\" data-id=\"6985dab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-doc.svg\" class=\"attachment-large size-large wp-image-5091\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49f40ae6 e-con-full e-flex e-con e-child\" data-id=\"49f40ae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de0bbf7 elementor-widget elementor-widget-heading\" data-id=\"de0bbf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Refine your Category Vision.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a87f5f0 elementor-widget elementor-widget-text-editor\" data-id=\"2a87f5f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Essity developed a clear, data-driven vision for the intimate hygiene category. This ensures a consistent strategy and communication within the organisation. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cae4eae e-con-full e-flex e-con e-child\" data-id=\"cae4eae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66cd64ab elementor-widget elementor-widget-image\" data-id=\"66cd64ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-houglass.svg\" class=\"attachment-large size-large wp-image-5094\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e59eb83 e-con-full e-flex e-con e-child\" data-id=\"2e59eb83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-733fe458 elementor-widget elementor-widget-heading\" data-id=\"733fe458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conduct data-driven discussions with retailers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5869c3fe elementor-widget elementor-widget-text-editor\" data-id=\"5869c3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With the research results, Essity has strong arguments to convince retailers of optimal shelf layouts. This leads to better collaboration and implementation of shelf improvements. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d3303fc e-con-full e-flex e-con e-child\" data-id=\"2d3303fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86fecef elementor-widget elementor-widget-image\" data-id=\"86fecef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-thumb.svg\" class=\"attachment-large size-large wp-image-5092\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75f1c009 e-con-full e-flex e-con e-child\" data-id=\"75f1c009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db35a0 elementor-widget elementor-widget-heading\" data-id=\"1db35a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increase Sales of Premium Products.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53fc77 elementor-widget elementor-widget-text-editor\" data-id=\"d53fc77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By focusing on an optimal shelf layout, premium products were strategically better presented and found. This resulted in higher revenue and margin for the category. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64f0f478 e-con-full e-flex e-con e-child\" data-id=\"64f0f478\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4c12db elementor-widget elementor-widget-image\" data-id=\"6d4c12db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-flag.svg\" class=\"attachment-large size-large wp-image-5093\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7181bae2 e-con-full e-flex e-con e-child\" data-id=\"7181bae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4060f7 elementor-widget elementor-widget-heading\" data-id=\"4b4060f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimise the Shopper Experience.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5934ba elementor-widget elementor-widget-text-editor\" data-id=\"5f5934ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Shoppers can more easily and quickly find products that match their needs. This improves the overall shopping experience and customer satisfaction. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-134243b e-con-full e-flex e-con e-child\" data-id=\"134243b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-017d11f elementor-widget elementor-widget-image\" data-id=\"017d11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/interview.png\" class=\"attachment-large size-large wp-image-8068\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-120da26 e-con-full e-flex e-con e-child\" data-id=\"120da26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13223e7 elementor-widget elementor-widget-heading\" data-id=\"13223e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stimulate Long-Term Category Growth.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb3ac2 elementor-widget elementor-widget-text-editor\" data-id=\"ebb3ac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The insights from the research provide Essity with a sustainable strategy for product placement and innovation. This contributes to continuous growth of the entire intimate hygiene category. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c1ccd2 section e-con-full e-flex e-con e-parent\" data-id=\"6c1ccd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0ecfd57 e-con-full e-flex e-con e-child\" data-id=\"0ecfd57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e6ad369 e-con-full e-flex e-con e-child\" data-id=\"e6ad369\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f41eb elementor-widget elementor-widget-heading\" data-id=\"47f41eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related cases.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa6d69 outline elementor-widget elementor-widget-button\" data-id=\"6aa6d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all case studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7434355 e-con-full e-flex e-con e-child\" data-id=\"7434355\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8270b elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"8f8270b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:5474,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-5474\">.elementor-5474 .elementor-element.elementor-element-53babda{--display:flex;}.elementor-5474 .elementor-element.elementor-element-106167e{--display:flex;}.elementor-5474 .elementor-element.elementor-element-89dde1d .elementor-heading-title{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-849727b{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-2681c6f .elementor-heading-title{font-weight:800;text-transform:uppercase;line-height:11px;word-spacing:0px;color:var( --e-global-color-1cb513e );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-5478 post-5478 case type-case status-publish has-post-thumbnail hentry case_category-brand_strategy\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PostNL<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow do you gain continuous insight into a hard-to-reach target audience?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/brand_strategy\/\" rel=\"tag\">Brand strategy<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"310\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Continu-Community-PostNL-768x310.jpg\" class=\"attachment-medium_large size-medium_large wp-image-7412\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Continu-Community-PostNL-768x310.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Continu-Community-PostNL-300x121.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Continu-Community-PostNL.jpg 940w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/postnl\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-5530 post-5530 case type-case status-publish has-post-thumbnail hentry case_category-brand_strategy\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Etos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow does Etos use an online research community to win young mothers?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/brand_strategy\/\" rel=\"tag\">Brand strategy<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"310\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2-768x310.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5826\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2-768x310.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2-300x121.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2.jpg 940w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/etos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bc893a5 section section--faq faq e-flex e-con-boxed e-con e-parent\" data-id=\"5bc893a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f9b3aac e-con-full flex-4 e-flex e-con e-child\" data-id=\"7f9b3aac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63e98411 tag elementor-widget elementor-widget-heading\" data-id=\"63e98411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">FREQUENTLY ASKED QUESTIONS<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a9f4fb3 e-con-full flex-8 e-flex e-con e-child\" data-id=\"7a9f4fb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-258596df elementor-widget elementor-widget-n-accordion\" data-id=\"258596df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6290\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6290\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is quantitative shelf research and when should you use it? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"20\" transform=\"matrix(-4.37114e-08 -1 -1 4.37114e-08 40 40)\" fill=\"#46001E\"><\/rect><path d=\"M25.3945 23.7536C25.6736 24.024 26.1406 23.8263 26.1406 23.4376L26.1406 20.0159C26.1406 19.8972 26.0926 19.7834 26.0075 19.7006L20.5082 14.3479C20.3371 14.1814 20.0644 14.1817 19.8937 14.3486L14.4194 19.7007C14.3348 19.7835 14.287 19.8969 14.287 20.0153L14.287 23.4344C14.287 23.8235 14.755 24.0211 15.0339 23.7497L19.8944 19.0194C20.065 18.8534 20.3366 18.8531 20.5075 19.0187L25.3945 23.7536Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M25.3945 16.2542C25.6736 15.9838 26.1406 16.1816 26.1406 16.5702L26.1406 19.9919C26.1406 20.1107 26.0926 20.2244 26.0075 20.3072L20.5082 25.6599C20.3371 25.8264 20.0644 25.8261 19.8937 25.6592L14.4194 20.3071C14.3348 20.2243 14.287 20.1109 14.287 19.9925L14.287 16.5734C14.287 16.1843 14.755 15.9867 15.0339 16.2581L19.8944 20.9885C20.065 21.1544 20.3366 21.1547 20.5075 20.9891L25.3945 16.2542Z\" fill=\"#46001E\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6290\" class=\"elementor-element elementor-element-2fa14873 e-con-full e-flex e-con e-child\" data-id=\"2fa14873\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75917167 opacity-50 elementor-widget elementor-widget-text-editor\" data-id=\"75917167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Quantitative shelf research extensively analyses the impact of shelf layout on shopper behaviour. You should use it when you want to determine the optimal product presentation to improve product visibility and stimulate category growth. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6291\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6291\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How does optimal shelf layout help with shopper product choice? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"20\" transform=\"matrix(-4.37114e-08 -1 -1 4.37114e-08 40 40)\" fill=\"#46001E\"><\/rect><path d=\"M25.3945 23.7536C25.6736 24.024 26.1406 23.8263 26.1406 23.4376L26.1406 20.0159C26.1406 19.8972 26.0926 19.7834 26.0075 19.7006L20.5082 14.3479C20.3371 14.1814 20.0644 14.1817 19.8937 14.3486L14.4194 19.7007C14.3348 19.7835 14.287 19.8969 14.287 20.0153L14.287 23.4344C14.287 23.8235 14.755 24.0211 15.0339 23.7497L19.8944 19.0194C20.065 18.8534 20.3366 18.8531 20.5075 19.0187L25.3945 23.7536Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M25.3945 16.2542C25.6736 15.9838 26.1406 16.1816 26.1406 16.5702L26.1406 19.9919C26.1406 20.1107 26.0926 20.2244 26.0075 20.3072L20.5082 25.6599C20.3371 25.8264 20.0644 25.8261 19.8937 25.6592L14.4194 20.3071C14.3348 20.2243 14.287 20.1109 14.287 19.9925L14.287 16.5734C14.287 16.1843 14.755 15.9867 15.0339 16.2581L19.8944 20.9885C20.065 21.1544 20.3366 21.1547 20.5075 20.9891L25.3945 16.2542Z\" fill=\"#46001E\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6291\" class=\"elementor-element elementor-element-20eda420 e-con-full e-flex e-con e-child\" data-id=\"20eda420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3761540a opacity-50 elementor-widget elementor-widget-text-editor\" data-id=\"3761540a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>An optimal shelf layout simplifies shopper choice by providing clarity and clear segmentation. This helps shoppers find the right product to match their needs faster, improving the shopping experience and reducing impulse purchases. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6292\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6292\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What role does shelf research play in discussions with retailers about category growth? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"20\" transform=\"matrix(-4.37114e-08 -1 -1 4.37114e-08 40 40)\" fill=\"#46001E\"><\/rect><path d=\"M25.3945 23.7536C25.6736 24.024 26.1406 23.8263 26.1406 23.4376L26.1406 20.0159C26.1406 19.8972 26.0926 19.7834 26.0075 19.7006L20.5082 14.3479C20.3371 14.1814 20.0644 14.1817 19.8937 14.3486L14.4194 19.7007C14.3348 19.7835 14.287 19.8969 14.287 20.0153L14.287 23.4344C14.287 23.8235 14.755 24.0211 15.0339 23.7497L19.8944 19.0194C20.065 18.8534 20.3366 18.8531 20.5075 19.0187L25.3945 23.7536Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M25.3945 16.2542C25.6736 15.9838 26.1406 16.1816 26.1406 16.5702L26.1406 19.9919C26.1406 20.1107 26.0926 20.2244 26.0075 20.3072L20.5082 25.6599C20.3371 25.8264 20.0644 25.8261 19.8937 25.6592L14.4194 20.3071C14.3348 20.2243 14.287 20.1109 14.287 19.9925L14.287 16.5734C14.287 16.1843 14.755 15.9867 15.0339 16.2581L19.8944 20.9885C20.065 21.1544 20.3366 21.1547 20.5075 20.9891L25.3945 16.2542Z\" fill=\"#46001E\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6292\" class=\"elementor-element elementor-element-3dd271e3 e-con-full e-flex e-con e-child\" data-id=\"3dd271e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a57e0e0 opacity-50 elementor-widget elementor-widget-text-editor\" data-id=\"7a57e0e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Shelf research provides concrete, data-driven insights into shopper behaviour and product performance. This objective data forms a strong basis for convincing retailers of the effectiveness of proposed shelf changes that both serve the shopper and grow the category. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f921c67 e-flex e-con-boxed e-con e-child\" data-id=\"f921c67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9f192c e-con-full br-md e-flex e-con e-child\" data-id=\"d9f192c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2181ef9 e-con-full flex-2 e-flex e-con e-child\" data-id=\"2181ef9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2724c04 elementor-widget elementor-widget-heading\" data-id=\"2724c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT WILL YOUR MARKET LOOK LIKE?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3659938 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3659938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Markets are shifting. Together, we see where yours is heading and what that demands of your brand. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e9799 elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"69e9799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75a15bf e-con-full flex-3 e-flex e-con e-child\" data-id=\"75a15bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b218f9 flex-1 masked masked--tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3b218f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5204\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-768x432.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-300x169.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-1024x576.jpg 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-1536x864.jpg 1536w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-2048x1152.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a5f89 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"c2a5f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"350\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png\" class=\"attachment-large size-large wp-image-5101\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png 336w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob-288x300.png 288w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":8674,"template":"elementor_header_footer","meta":{"_acf_changed":false},"case_category":[16],"class_list":["post-8673","case","type-case","status-publish","has-post-thumbnail","hentry","case_category-brand_strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Essity | blauw<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blauw.com\/en\/case\/essity\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essity | blauw\" \/>\n<meta property=\"og:description\" content=\"Essity Shelf Research for Essity: Clarity and Growth in Intimate Hygiene. Case Information Client Type Sector Date Are you making the most of your shelf space? Here is what you can learn from Essity. Discover how Essity optimised the intimate hygiene category through shelf research, providing retailers with concrete guidance for layout and growth. 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