{"id":9450,"date":"2026-10-21T11:02:02","date_gmt":"2026-10-21T11:02:02","guid":{"rendered":"https:\/\/www.blauw.com\/case\/nissan\/"},"modified":"2026-10-21T11:56:53","modified_gmt":"2026-10-21T11:56:53","slug":"nissan","status":"publish","type":"case","link":"https:\/\/www.blauw.com\/en\/case\/nissan\/","title":{"rendered":"Nissan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9450\" class=\"elementor elementor-9450 elementor-9433\" data-elementor-post-type=\"case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41254b99 section hero hero--aubergine hero--compact e-flex e-con-boxed e-con e-parent\" data-id=\"41254b99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-220ed3bc e-con-full breadcrumbs e-flex e-con e-child\" data-id=\"220ed3bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa73db1 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"aa73db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.blauw.com\/en\/\">Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231f0ff8 e-con-full hero__content e-flex e-con e-child\" data-id=\"231f0ff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-143684d2 e-con-full hero__title e-flex e-con e-child\" data-id=\"143684d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d4e4bd elementor-widget elementor-widget-heading\" data-id=\"62d4e4bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nissan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d347a6 elementor-widget elementor-widget-heading\" data-id=\"68d347a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Nissan Formula E: \nSponsoring Effectiveness Research.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d58af42 e-con-full hero__text e-flex e-con e-child\" data-id=\"d58af42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64de878c elementor-widget elementor-widget-heading\" data-id=\"64de878c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Information<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-556d367 e-con-full list e-flex e-con e-child\" data-id=\"556d367\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20dcb564 e-con-full list__item e-flex e-con e-child\" data-id=\"20dcb564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6798bb27 elementor-widget elementor-widget-heading\" data-id=\"6798bb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Client<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555d740e elementor-widget elementor-widget-heading\" data-id=\"555d740e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Nissan<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-498e5cfe e-con-full list__item e-flex e-con e-child\" data-id=\"498e5cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-620cf749 elementor-widget elementor-widget-heading\" data-id=\"620cf749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Type<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424c70a7 elementor-widget elementor-widget-heading\" data-id=\"424c70a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>Sport &amp; Sponsorship<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c9ea219 e-con-full list__item e-flex e-con e-child\" data-id=\"2c9ea219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec3da54 elementor-widget elementor-widget-heading\" data-id=\"7ec3da54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sector<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c04aded elementor-widget elementor-widget-heading\" data-id=\"4c04aded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sport<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa9f2bd e-con-full list__item e-flex e-con e-child\" data-id=\"1fa9f2bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-661ea9e1 elementor-widget elementor-widget-heading\" data-id=\"661ea9e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Date<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272f213e elementor-widget elementor-widget-heading\" data-id=\"272f213e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2026<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11eb5aca section e-flex e-con-boxed e-con e-parent\" data-id=\"11eb5aca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c9f3ac8 e-con-full flex-4 e-flex e-con e-child\" data-id=\"3c9f3ac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e96c55c elementor-widget elementor-widget-heading\" data-id=\"7e96c55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3c071a e-con-full flex-8 e-flex e-con e-child\" data-id=\"5e3c071a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14abfdfe elementor-widget elementor-widget-heading\" data-id=\"14abfdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">International sponsoring effectiveness research.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745e7cc elementor-widget elementor-widget-text-editor\" data-id=\"745e7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nissan has been competing in Formula E since 2018. As a leading electric car manufacturer, the all-electric racing championship provides a natural platform for Nissan to showcase its position in electric mobility. Blauw has been Nissan&#8217;s research partner for international sponsorship effectiveness since 2014, allowing us to measure the Formula E partnership from the moment Nissan entered the championship.  <\/p><p><br style=\"font-weight: 400;\"><br style=\"font-weight: 400;\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1864c053 elementor-widget elementor-widget-image\" data-id=\"1864c053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"531\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/642450db898025492a4df613_case-1-p-1080.jpg\" class=\"attachment-full size-full wp-image-9451\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/642450db898025492a4df613_case-1-p-1080.jpg 1080w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/642450db898025492a4df613_case-1-p-1080-300x148.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/642450db898025492a4df613_case-1-p-1080-1024x503.jpg 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/642450db898025492a4df613_case-1-p-1080-768x378.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6959248a section e-flex e-con-boxed e-con e-parent\" data-id=\"6959248a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ea45058 e-con-full flex-4 e-flex e-con e-child\" data-id=\"6ea45058\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c05090 elementor-widget elementor-widget-heading\" data-id=\"27c05090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c7f357c e-con-full flex-8 e-flex e-con e-child\" data-id=\"2c7f357c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-133d0d7c elementor-widget elementor-widget-text-editor\" data-id=\"133d0d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Formula E was still a relatively young championship when Nissan entered. This meant Nissan needed to understand not only the impact of its own sponsorship, but also how the Formula E fan base itself was developing. <\/p><p>With an international partnership spanning different markets, Nissan also needed a consistent way to track sponsorship effectiveness across countries and over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6786590 section e-flex e-con-boxed e-con e-parent\" data-id=\"6786590\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91e4856 e-con-full flex-4 e-flex e-con e-child\" data-id=\"91e4856\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2dd11 elementor-widget elementor-widget-heading\" data-id=\"ad2dd11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The vision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1e4c16 e-con-full flex-8 e-flex e-con e-child\" data-id=\"c1e4c16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-035d45c elementor-widget elementor-widget-text-editor\" data-id=\"035d45c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sponsorship impact becomes particularly valuable when it can be followed over the long term. Starting measurement from the beginning creates a clear point of reference and makes it possible to understand how both the audience and the impact on the brand develop throughout a partnership. <\/p><p>Using consistent KPIs also allows individual sponsorships and markets to be compared, helping to put the performance of one partnership in the context of the wider sponsorship portfolio. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41bb6f21 section e-flex e-con-boxed e-con e-parent\" data-id=\"41bb6f21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-175a9bdf e-con-full flex-4 e-flex e-con e-child\" data-id=\"175a9bdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62137cfe elementor-widget elementor-widget-heading\" data-id=\"62137cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">&lt;span data-metadata=&quot;<!--(figmeta)eyJmaWxlS2V5IjoiZ1BOcGNjak1TdkNNbWM1dHhnekF0YyIsInBhc3RlSUQiOjEyMzMxODUyMTQsImRhdGFUeXBlIjoic2NlbmUiLCJlZGl0b3JUeXBlIjoiZGVzaWduIiwiZW52aXJvbm1lbnQiOiJ3d3cuZmlnbWEuY29tIiwic2VsZWN0ZWROb2RlRGF0YSI6IjI3NzE6NzAwMnwzMXwwIn0K(\/figmeta)-->\"&gt;<\/span>The solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ba85224 e-con-full flex-8 e-flex e-con e-child\" data-id=\"4ba85224\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67e46e5e elementor-widget elementor-widget-heading\" data-id=\"67e46e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&lt;span data-metadata=&quot;<!--(figmeta)eyJmaWxlS2V5IjoiZ1BOcGNjak1TdkNNbWM1dHhnekF0YyIsInBhc3RlSUQiOjQyMDUxNDY4OCwiZGF0YVR5cGUiOiJzY2VuZSIsImVkaXRvclR5cGUiOiJkZXNpZ24iLCJlbnZpcm9ubWVudCI6Ind3dy5maWdtYS5jb20iLCJzZWxlY3RlZE5vZGVEYXRhIjoiMjc3MTo3MDA1fDMxfDAifQo=(\/figmeta)-->\"&gt;<\/span>Insight into Formula E fans and followers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e45fe0 elementor-widget elementor-widget-text-editor\" data-id=\"17e45fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Blauw tracks the behaviour and engagement of Formula E audiences in six countries: the USA, Mexico, UK, France, Japan and China. The research measures, among other things, familiarity with Nissan as an electric car manufacturer and how well consumers believe Nissan fits with Formula E. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e61c392 elementor-widget elementor-widget-heading\" data-id=\"e61c392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&lt;span data-metadata=&quot;<!--(figmeta)eyJmaWxlS2V5IjoiZ1BOcGNjak1TdkNNbWM1dHhnekF0YyIsInBhc3RlSUQiOjQyMDUxNDY4OCwiZGF0YVR5cGUiOiJzY2VuZSIsImVkaXRvclR5cGUiOiJkZXNpZ24iLCJlbnZpcm9ubWVudCI6Ind3dy5maWdtYS5jb20iLCJzZWxlY3RlZE5vZGVEYXRhIjoiMjc3MTo3MDA1fDMxfDAifQo=(\/figmeta)-->\"&gt;<\/span>Sponsorship research in different domains.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8001ba elementor-widget elementor-widget-text-editor\" data-id=\"c8001ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Because Blauw conducts research across Nissan&#8217;s wider sponsorship portfolio, the same KPIs can be measured and compared across different sponsorships and markets. This makes it possible to analyse which combination of sponsorships has the strongest fit with Nissan and the greatest impact on the brand. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35601d3 section e-flex e-con-boxed e-con e-parent\" data-id=\"35601d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-71f5ef9c e-con-full flex-4 e-flex e-con e-child\" data-id=\"71f5ef9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55ab9567 elementor-widget elementor-widget-heading\" data-id=\"55ab9567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The result<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3034841e e-con-full flex-8 e-flex e-con e-child\" data-id=\"3034841e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad724af elementor-widget elementor-widget-text-editor\" data-id=\"ad724af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nissan has a consistent view of how its Formula E audience and the sponsorship&#8217;s contribution to the brand develop over time. Rather than looking at individual measurement moments in isolation, results can be interpreted in the context of the partnership&#8217;s longer-term development. <\/p><p>The broader portfolio approach also enables Nissan to compare sponsorships on the same KPIs and understand which combinations contribute most effectively to its objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c1ccd2 section e-con-full e-flex e-con e-parent\" data-id=\"6c1ccd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0ecfd57 e-con-full e-flex e-con e-child\" data-id=\"0ecfd57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e6ad369 e-con-full e-flex e-con e-child\" data-id=\"e6ad369\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f41eb elementor-widget elementor-widget-heading\" data-id=\"47f41eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related cases.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa6d69 outline elementor-widget elementor-widget-button\" data-id=\"6aa6d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all case studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7434355 e-con-full e-flex e-con e-child\" data-id=\"7434355\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8270b elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"8f8270b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:5474,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-5474\">.elementor-5474 .elementor-element.elementor-element-53babda{--display:flex;}.elementor-5474 .elementor-element.elementor-element-106167e{--display:flex;}.elementor-5474 .elementor-element.elementor-element-89dde1d .elementor-heading-title{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-849727b{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-2681c6f .elementor-heading-title{font-weight:800;text-transform:uppercase;line-height:11px;word-spacing:0px;color:var( --e-global-color-1cb513e );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-9546 post-9546 case type-case status-publish has-post-thumbnail hentry case_category-sport_and_sponsorship\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">KNVB Partnership Impact Tracker<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow does the KNVB demonstrate the value of sponsorship to its partners, even when the team is facing setbacks on the pitch?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/sport_and_sponsorship\/\" rel=\"tag\">Sport &amp; Sponsorship<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"357\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6548fee19cba5dc5530ded4a_Football-panel-insights-p-1080-768x357.png\" class=\"attachment-medium_large size-medium_large wp-image-5915\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6548fee19cba5dc5530ded4a_Football-panel-insights-p-1080-768x357.png 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6548fee19cba5dc5530ded4a_Football-panel-insights-p-1080-300x139.png 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6548fee19cba5dc5530ded4a_Football-panel-insights-p-1080-1024x476.png 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6548fee19cba5dc5530ded4a_Football-panel-insights-p-1080.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/knvb-partnership-impact-tracker\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-9522 post-9522 case type-case status-publish has-post-thumbnail hentry case_category-sport_and_sponsorship\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">KNVB Association Tracker<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow do a defeat or a change of coach influence the Netherlands&#8217; perception of the national team?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/sport_and_sponsorship\/\" rel=\"tag\">Sport &amp; Sponsorship<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"357\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Continuous-insight-with-the-Orange-tracker-768x357.png\" class=\"attachment-medium_large size-medium_large wp-image-9523\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Continuous-insight-with-the-Orange-tracker-768x357.png 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Continuous-insight-with-the-Orange-tracker-300x140.png 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Continuous-insight-with-the-Orange-tracker.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/knvb-association-tracker\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f921c67 e-flex e-con-boxed e-con e-child\" data-id=\"f921c67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9f192c e-con-full br-md e-flex e-con e-child\" data-id=\"d9f192c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2181ef9 e-con-full flex-2 e-flex e-con e-child\" data-id=\"2181ef9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2724c04 elementor-widget elementor-widget-heading\" data-id=\"2724c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to know more?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3659938 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3659938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Curious about what your combined sponsorships are delivering for your brand?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e9799 elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"69e9799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75a15bf e-con-full flex-3 e-flex e-con e-child\" data-id=\"75a15bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b218f9 flex-1 masked masked--tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3b218f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5204\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-768x432.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-300x169.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-1024x576.jpg 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-1536x864.jpg 1536w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-2048x1152.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a5f89 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"c2a5f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"350\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png\" class=\"attachment-large size-large wp-image-5101\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png 336w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob-288x300.png 288w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":9451,"template":"elementor_header_footer","meta":{"_acf_changed":false},"case_category":[20],"class_list":["post-9450","case","type-case","status-publish","has-post-thumbnail","hentry","case_category-sport_and_sponsorship"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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As a leading electric car manufacturer, the all-electric racing championship provides a natural platform for Nissan to showcase its position in electric mobility. Blauw has been Nissan&#039;s research partner for international sponsorship effectiveness since 2014, allowing us to measure the Formula E partnership from the moment Nissan entered the championship.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blauw.com\/en\/case\/nissan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nissan | blauw\" \/>\n<meta property=\"og:description\" content=\"Nissan has been competing in Formula E since 2018. As a leading electric car manufacturer, the all-electric racing championship provides a natural platform for Nissan to showcase its position in electric mobility. Blauw has been Nissan&#039;s research partner for international sponsorship effectiveness since 2014, allowing us to measure the Formula E partnership from the moment Nissan entered the championship.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blauw.com\/en\/case\/nissan\/\" \/>\n<meta property=\"og:site_name\" content=\"blauw\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T11:56:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/642450db898025492a4df613_case-1-p-1080.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"531\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/case\\\/nissan\\\/\",\"url\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/case\\\/nissan\\\/\",\"name\":\"Nissan | blauw\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/case\\\/nissan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/case\\\/nissan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blauw.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/642450db898025492a4df613_case-1-p-1080.jpg\",\"datePublished\":\"2026-10-21T11:02:02+00:00\",\"dateModified\":\"2026-10-21T11:56:53+00:00\",\"description\":\"Nissan has been competing in Formula E since 2018. 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