{"id":9464,"date":"2026-09-05T07:17:09","date_gmt":"2026-09-05T07:17:09","guid":{"rendered":"https:\/\/www.blauw.com\/case\/vodafoneziggo\/"},"modified":"2026-10-22T08:13:41","modified_gmt":"2026-10-22T08:13:41","slug":"vodafoneziggo","status":"publish","type":"case","link":"https:\/\/www.blauw.com\/en\/case\/vodafoneziggo\/","title":{"rendered":"VodafoneZiggo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9464\" class=\"elementor elementor-9464 elementor-9459\" data-elementor-post-type=\"case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41254b99 section hero hero--aubergine hero--compact e-flex e-con-boxed e-con e-parent\" data-id=\"41254b99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-220ed3bc e-con-full breadcrumbs e-flex e-con e-child\" data-id=\"220ed3bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa73db1 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"aa73db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.blauw.com\/en\/\">Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231f0ff8 e-con-full hero__content e-flex e-con e-child\" data-id=\"231f0ff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-143684d2 e-con-full hero__title e-flex e-con e-child\" data-id=\"143684d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d4e4bd elementor-widget elementor-widget-heading\" data-id=\"62d4e4bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vodafoneziggo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d347a6 elementor-widget elementor-widget-heading\" data-id=\"68d347a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">VodafoneZiggo: Sponsor Effectiveness Tracker.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d58af42 e-con-full hero__text e-flex e-con e-child\" data-id=\"d58af42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64de878c elementor-widget elementor-widget-heading\" data-id=\"64de878c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case information<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-556d367 e-con-full list e-flex e-con e-child\" data-id=\"556d367\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20dcb564 e-con-full list__item e-flex e-con e-child\" data-id=\"20dcb564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6798bb27 elementor-widget elementor-widget-heading\" data-id=\"6798bb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Client<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555d740e elementor-widget elementor-widget-heading\" data-id=\"555d740e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">VodafoneZiggo<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-498e5cfe e-con-full list__item e-flex e-con e-child\" data-id=\"498e5cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-620cf749 elementor-widget elementor-widget-heading\" data-id=\"620cf749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Type<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424c70a7 elementor-widget elementor-widget-heading\" data-id=\"424c70a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>Sport &amp; Sponsorship<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c9ea219 e-con-full list__item e-flex e-con e-child\" data-id=\"2c9ea219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec3da54 elementor-widget elementor-widget-heading\" data-id=\"7ec3da54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sector<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c04aded elementor-widget elementor-widget-heading\" data-id=\"4c04aded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Telecoms<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa9f2bd e-con-full list__item e-flex e-con e-child\" data-id=\"1fa9f2bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-661ea9e1 elementor-widget elementor-widget-heading\" data-id=\"661ea9e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Date<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272f213e elementor-widget elementor-widget-heading\" data-id=\"272f213e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2026<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11eb5aca section e-flex e-con-boxed e-con e-parent\" data-id=\"11eb5aca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c9f3ac8 e-con-full flex-4 e-flex e-con e-child\" data-id=\"3c9f3ac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e96c55c elementor-widget elementor-widget-heading\" data-id=\"7e96c55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3c071a e-con-full flex-8 e-flex e-con e-child\" data-id=\"5e3c071a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-745e7cc elementor-widget elementor-widget-text-editor\" data-id=\"745e7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">VodafoneZiggo has a diverse sponsorship portfolio spanning sport and music. Ziggo&#8217;s partnerships include Ajax and the Ziggo Dome, while the different sponsorships and activations take place throughout the year, each following its own rhythm.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":100,\"335559740\":259,\"335559991\":360}\"> <\/span><\/p><p><span data-contrast=\"auto\">The objective behind the portfolio is clear: strengthening relationships with existing customers while also attracting new ones. Understanding whether the different sponsorships actually contribute to these objectives requires continuous insight into their impact.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":100,\"335559740\":259,\"335559991\":360}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1864c053 elementor-widget elementor-widget-image\" data-id=\"1864c053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"393\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Ziggo-racing.png\" class=\"attachment-full size-full wp-image-9465\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Ziggo-racing.png 800w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Ziggo-racing-300x147.png 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Ziggo-racing-768x377.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6959248a section e-flex e-con-boxed e-con e-parent\" data-id=\"6959248a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ea45058 e-con-full flex-4 e-flex e-con e-child\" data-id=\"6ea45058\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c05090 elementor-widget elementor-widget-heading\" data-id=\"27c05090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c7f357c e-con-full flex-8 e-flex e-con e-child\" data-id=\"2c7f357c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-133d0d7c elementor-widget elementor-widget-text-editor\" data-id=\"133d0d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">A broad sponsorship portfolio cannot be understood through a few isolated measurement moments. Campaigns, activations and events take place at different times, making it important to know what is happening when an individual activity is live. <br\/>VodafoneZiggo therefore needs to be able to see whether, for example, a campaign resonates with football fans or an activation at the Ziggo Dome changes how music fans perceive the brand.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":100,\"335559740\":259,\"335559991\":360}\"> <\/span><\/p><p><span data-contrast=\"auto\">VodafoneZiggo therefore needs to be able to see whether, for example, a campaign resonates with football fans or an activation at the Ziggo Dome changes how music fans perceive the brand.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":100,\"335559740\":259,\"335559991\":360}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6786590 section e-flex e-con-boxed e-con e-parent\" data-id=\"6786590\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91e4856 e-con-full flex-4 e-flex e-con e-child\" data-id=\"91e4856\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2dd11 elementor-widget elementor-widget-heading\" data-id=\"ad2dd11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The vision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1e4c16 e-con-full flex-8 e-flex e-con e-child\" data-id=\"c1e4c16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-035d45c elementor-widget elementor-widget-text-editor\" data-id=\"035d45c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The impact of sponsorship is not static. Particularly for a portfolio that is active year-round, continuous measurement provides context that cannot be obtained through pre- and post-measurements alone.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":100,\"335559740\":259,\"335559991\":360}\"> <\/span><\/p><p><span data-contrast=\"auto\">By tracking the same indicators over time, shifts in brand performance can be connected to relevant campaigns, activations and events, while the different sponsorships remain comparable within the wider portfolio.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":100,\"335559740\":259,\"335559991\":360}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41bb6f21 section e-flex e-con-boxed e-con e-parent\" data-id=\"41bb6f21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-175a9bdf e-con-full flex-4 e-flex e-con e-child\" data-id=\"175a9bdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62137cfe elementor-widget elementor-widget-heading\" data-id=\"62137cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ba85224 e-con-full flex-8 e-flex e-con e-child\" data-id=\"4ba85224\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67e46e5e elementor-widget elementor-widget-heading\" data-id=\"67e46e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Continuous measurement.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742407b elementor-widget elementor-widget-text-editor\" data-id=\"742407b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW24427016 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\">Blauw continuously measures sponsorship effectiveness among a representative sample of the Dutch population. This provides an ongoing view of the performance of VodafoneZiggo&#8217;s different sponsorships.<\/span><span class=\"EOP Selected SCXW24427016 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335559685\":360,\"335559739\":100,\"335559740\":259,\"335559991\":360}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a8be38 e-con-full flex-8 e-flex e-con e-child\" data-id=\"8a8be38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7480daa elementor-widget elementor-widget-heading\" data-id=\"7480daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Real-time insight in the online dashboard.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34336be elementor-widget elementor-widget-text-editor\" data-id=\"34336be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW235142438 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\">Results are made available through a real-time online dashboard. Sponsorship-specific reports show performance against the most important KPIs, while a Tables Tool allows the VodafoneZiggo team to explore the underlying data in greater detail.<\/span><span class=\"EOP Selected SCXW235142438 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335559685\":360,\"335559739\":100,\"335559740\":259,\"335559991\":360}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35601d3 section e-flex e-con-boxed e-con e-parent\" data-id=\"35601d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-71f5ef9c e-con-full flex-4 e-flex e-con e-child\" data-id=\"71f5ef9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55ab9567 elementor-widget elementor-widget-heading\" data-id=\"55ab9567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">the result<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3034841e e-con-full flex-8 e-flex e-con e-child\" data-id=\"3034841e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae4b96 elementor-widget elementor-widget-text-editor\" data-id=\"1ae4b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">VodafoneZiggo has continuous access to current sponsorship insights and can identify which campaigns and activations influence the brand. Rather than having to reconstruct impact afterwards, the team can monitor developments as they happen.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":360,\"335559739\":100,\"335559740\":259,\"335559991\":360}\"> <\/span><\/p><p><span data-contrast=\"auto\">This enables VodafoneZiggo to actively manage sponsorship effectiveness and respond to developments across its portfolio.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":360,\"335559739\":100,\"335559740\":259,\"335559991\":360}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c1ccd2 section e-con-full e-flex e-con e-parent\" data-id=\"6c1ccd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0ecfd57 e-con-full e-flex e-con e-child\" data-id=\"0ecfd57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e6ad369 e-con-full e-flex e-con e-child\" data-id=\"e6ad369\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f41eb elementor-widget elementor-widget-heading\" data-id=\"47f41eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related cases.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa6d69 outline elementor-widget elementor-widget-button\" data-id=\"6aa6d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all case studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7434355 e-con-full e-flex e-con e-child\" data-id=\"7434355\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8270b elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"8f8270b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:5474,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-5474\">.elementor-5474 .elementor-element.elementor-element-53babda{--display:flex;}.elementor-5474 .elementor-element.elementor-element-106167e{--display:flex;}.elementor-5474 .elementor-element.elementor-element-89dde1d .elementor-heading-title{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-849727b{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-2681c6f .elementor-heading-title{font-weight:800;text-transform:uppercase;line-height:11px;word-spacing:0px;color:var( --e-global-color-1cb513e );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-9450 post-9450 case type-case status-publish has-post-thumbnail hentry case_category-sport_and_sponsorship\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Nissan<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBlauw has been Nissan&#8217;s research partner for international sponsorship effectiveness since 2014.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/sport_and_sponsorship\/\" rel=\"tag\">Sport &amp; Sponsorship<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"378\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/642450db898025492a4df613_case-1-p-1080-768x378.jpg\" class=\"attachment-medium_large size-medium_large wp-image-9451\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/642450db898025492a4df613_case-1-p-1080-768x378.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/642450db898025492a4df613_case-1-p-1080-300x148.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/642450db898025492a4df613_case-1-p-1080-1024x503.jpg 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/642450db898025492a4df613_case-1-p-1080.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/nissan\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-9552 post-9552 case type-case status-publish has-post-thumbnail hentry case_category-sport_and_sponsorship\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Rabobank<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDo you know which sponsorships grow your brand and where you need to make adjustments?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/sport_and_sponsorship\/\" rel=\"tag\">Sport &amp; Sponsorship<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"416\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Rabobank-Wielrennen-768x416.png\" class=\"attachment-medium_large size-medium_large wp-image-9553\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Rabobank-Wielrennen-768x416.png 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Rabobank-Wielrennen-300x162.png 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Rabobank-Wielrennen.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/rabobank\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f921c67 e-flex e-con-boxed e-con e-child\" data-id=\"f921c67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9f192c e-con-full br-md e-flex e-con e-child\" data-id=\"d9f192c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2181ef9 e-con-full flex-2 e-flex e-con e-child\" data-id=\"2181ef9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2724c04 elementor-widget elementor-widget-heading\" data-id=\"2724c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ARE YOU ALREADY MEASURING WHILE IT HAPPENS?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3659938 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3659938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Track the impact of campaigns and activations the moment they are live, and adjust where necessary.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e9799 elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"69e9799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75a15bf e-con-full flex-3 e-flex e-con e-child\" data-id=\"75a15bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b218f9 flex-1 masked masked--tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3b218f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5204\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-768x432.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-300x169.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-1024x576.jpg 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-1536x864.jpg 1536w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-bioscoop-LR-2048x1152.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a5f89 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"c2a5f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"350\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png\" class=\"attachment-large size-large wp-image-5101\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png 336w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob-288x300.png 288w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":9465,"template":"elementor_header_footer","meta":{"_acf_changed":false},"case_category":[20],"class_list":["post-9464","case","type-case","status-publish","has-post-thumbnail","hentry","case_category-sport_and_sponsorship"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VodafoneZiggo | blauw<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blauw.com\/en\/case\/vodafoneziggo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VodafoneZiggo | blauw\" \/>\n<meta property=\"og:description\" content=\"Vodafoneziggo VodafoneZiggo: Sponsor Effectiveness Tracker. Case information Client Type Sector Date Introduction VodafoneZiggo has a diverse sponsorship portfolio spanning sport and music. Ziggo&#8217;s partnerships include Ajax and the Ziggo Dome, while the different sponsorships and activations take place throughout the year, each following its own rhythm. 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