Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Build a brand that stands out today and continues to grow tomorrow.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t With <\/span>Brand Strategy<\/b> you discover which needs and moments drive choices, where space emerges in your category, and what position your brand can occupy within it. You connect consumer behaviour, market insight, and brand research. This provides direction for your positioning, communication, and the investments that will take your brand further. <\/span> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Your market and target audience are moving. The question is where the most promising space lies for your brand to move with them and get ahead. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t You want to know which needs and associations actually fit your brand and where you can make a difference compared to others.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t You know a lot about your brand, market, and target audience. Now it is a matter of seeing the connections and translating them into clear strategic choices. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Brands grow when they are physically, mentally, and emotionally available. Brand Strategy research shows how to increase that availability: at which moments your brand needs to be present, which target groups offer the most potential, and which needs and associations you can claim. <\/span><\/p> Growth space rarely announces itself in a single metric. That is why we bring together insights about the consumer, category, and brand. This makes it clear <\/span>where and with whom<\/b> growth space exists, <\/span>when<\/b> your brand needs to be present, and <\/span>how<\/b> you can become stronger there.<\/span><\/p> That is where Brand Strategy research ends: with a choice. You know what your brand will build on, which position you want to strengthen, and where your investments in communication and brand recognition offer the most perspective. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t You know where the greatest opportunities for your brand lie and which of those best suit your ambitions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t You know which needs and associations your brand can credibly claim to be distinctive.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t You know what you are committing to and what you are not, so that brand, communication, and investments all move in the same direction.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t You have a well-founded direction that provides a solid basis for the choices that follow.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t We do not view consumer, category, competition, and brand in isolation. It is precisely in the cohesion that we see where the opportunities lie. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t No standard approach or research for the sake of research. We deploy what is necessary to arrive at a sharp choice. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Not every growth opportunity fits your brand. That is why we always weigh them against relevance, distinction, and credibility. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t We reduce different directions to what truly matters. This makes it clear where you should invest and where you should not. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Using our research methods, we provide you with a strategy that is more than just a presentation. The strategy forms a well-founded direction that you can explain internally and translate into brand and marketing. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Discover at which moments consumers think of your category and how strongly your brand is linked to those moments. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t See how your brand is perceived and where there is room to differentiate yourself.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t Measure which brand elements are directly linked to your brand and which require strengthening.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t Understand how and why consumers use, experience, and evaluate your category.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\tBrand strategy for ambitious brands.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
Who is
this for?<\/h2>\t\t\t\t<\/div>\n\t\t\t\tYou are looking for new room for growth.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
You want to make sharper choices.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
You want to turn insights into direction.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
Brand Strategy starts with the question of where you can grow.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
What our approach delivers.<\/h2>\t\t\t\t<\/div>\n\t\t
![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-doc.svg\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tA clear direction for growth.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-thumb.svg\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tSharp positioning.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-flag.svg\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tClear choices for your marketing.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-houglass.svg\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tA strategy that takes you further.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauw-merkfotografie-raam-LR-1024x576.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\tdiscover where your brand can grow.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
Benefits of
brand strategy.<\/h2>\t\t\t\t<\/div>\n\t\t![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-doc-blue.svg\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tWe bring the
whole picture together.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-hourglass-blue.svg\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tThe strategic question
determines the research.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-flag-blue.svg\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tWe look beyond
the biggest opportunity.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/icon-thumb-blue.svg\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tWe make
choices more targeted.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tThe outcome is designed
for action.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tOur solutions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
Category Entry Points.\u200b<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
strategy<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-286-768x512.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\tImage & positioning.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
strategy<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-113-768x512.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\tDistinctive Brand Assets (DBAs).<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
strategy<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-347-768x512.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\tUsage & Attitude studies.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
strategy<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Concept-testing-Blauw-Research-768x512.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t