{"id":5263,"date":"2026-09-12T10:52:43","date_gmt":"2026-09-12T10:52:43","guid":{"rendered":"https:\/\/blauwstg.wpenginepowered.com\/methodologies\/qualitative-research\/"},"modified":"2026-11-12T10:44:06","modified_gmt":"2026-11-12T10:44:06","slug":"qualitative-research","status":"publish","type":"page","link":"https:\/\/www.blauw.com\/en\/methods\/qualitative-research\/","title":{"rendered":"Qualitative research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5263\" class=\"elementor elementor-5263 elementor-2892\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-910532f section hero hero--lightblue hero--compact e-con-full e-flex e-con e-parent\" data-id=\"910532f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aea58b2 elementor-widget elementor-widget-template\" data-id=\"aea58b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"5403\" class=\"elementor elementor-5403 elementor-2550 elementor-2550\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6a509d e-con-full toast elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6e6a509d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb8be79 button-icon button--close js-close elementor-widget elementor-widget-button\" data-id=\"5fb8be79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M11.6572 11.6571L0.857178 0.85714\" stroke=\"#C6F6FF\" stroke-width=\"1.71429\" stroke-linecap=\"round\"><\/path><path d=\"M0.858446 11.6571L11.6584 0.85714\" stroke=\"#C6F6FF\" stroke-width=\"1.71429\" stroke-linecap=\"round\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17363bfb elementor-widget elementor-widget-heading\" data-id=\"17363bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hoe Nederlandse merken worden herinnerd - Blauw Benchmark 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-231f6634 btn--chevron elementor-widget elementor-widget-button\" data-id=\"231f6634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/whitepaper-download\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download nu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c3c89 e-con-full breadcrumbs e-flex e-con e-child\" data-id=\"89c3c89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2694ef1 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"2694ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.blauw.com\/en\/\">Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9c9ea2 e-con-full hero__content e-flex e-con e-child\" data-id=\"c9c9ea2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5fc9e4a e-con-full hero__title e-flex e-con e-child\" data-id=\"5fc9e4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c6a97 elementor-widget elementor-widget-heading\" data-id=\"e3c6a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qualitative research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612bc61 elementor-widget elementor-widget-heading\" data-id=\"612bc61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Understand what\u2019s behind behaviour and choices.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cb0e32 e-con-full hero__text e-flex e-con e-child\" data-id=\"9cb0e32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd2d6d9 elementor-widget elementor-widget-heading\" data-id=\"cd2d6d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Related Solutions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf1ec6 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"2bf1ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:10160,&quot;columns&quot;:1,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-10160\">.elementor-10160 .elementor-element.elementor-element-25b9e0e{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:space-between;--align-items:center;border-style:solid;--border-style:solid;border-width:0px 0px 1px 0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:1px;--border-left-width:0px;border-color:var( --e-global-color-secondary );--border-color:var( --e-global-color-secondary );--border-radius:0px 0px 1px 0px;--padding-top:16px;--padding-bottom:16px;--padding-left:0px;--padding-right:0px;}.elementor-10160 .elementor-element.elementor-element-a13e87c .elementor-heading-title{font-family:\"Poppins\", Sans-serif;font-size:14px;font-weight:500;line-height:1rem;color:var( --e-global-color-secondary );}.elementor-10160 .elementor-element.elementor-element-0d11c70{--display:flex;--min-height:30px;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--background-transition:0.3s;}.elementor-10160 .elementor-element.elementor-element-0d11c70:not(.elementor-motion-effects-element-type-background), .elementor-10160 .elementor-element.elementor-element-0d11c70 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#46001E73;}.elementor-10160 .elementor-element.elementor-element-0d11c70:hover{background-color:var( --e-global-color-secondary );}.elementor-10160 .elementor-element.elementor-element-90633fc .elementor-heading-title{font-family:\"Poppins\", Sans-serif;font-size:24px;font-weight:500;line-height:16px;color:#FFFFFF80;}.elementor-10160 .elementor-element.elementor-element-90633fc .elementor-heading-title a:hover, .elementor-10160 .elementor-element.elementor-element-90633fc .elementor-heading-title a:focus{color:var( --e-global-color-1cb513e );}@media(min-width:768px){.elementor-10160 .elementor-element.elementor-element-0d11c70{--width:30px;}}@media(max-width:767px){.elementor-10160 .elementor-element.elementor-element-25b9e0e{--flex-wrap:nowrap;}.elementor-10160 .elementor-element.elementor-element-0d11c70{--width:30px;--min-height:30px;}.elementor-10160 .elementor-element.elementor-element-90633fc .elementor-heading-title{font-size:1.375rem;line-height:1.925rem;}}\/* Start custom CSS for container, class: .elementor-element-0d11c70 *\/.elementor-10160 .elementor-element.elementor-element-0d11c70 {\n    aspect-ratio: 1\/1 !important;\n    width: 30px !important;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10160\" class=\"elementor elementor-10160 e-loop-item e-loop-item-5107 post-5107 page type-page status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-25b9e0e related-link related-link-aubergine e-flex e-con-boxed e-con e-parent\" data-id=\"25b9e0e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.blauw.com\/en\/methods\/co-creation\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a13e87c flex-auto w-auto elementor-widget elementor-widget-heading\" data-id=\"a13e87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Co-creation<\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d11c70 e-con-full rounded flex-none e-flex e-con e-child\" data-id=\"0d11c70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90633fc elementor-widget elementor-widget-heading\" data-id=\"90633fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&gt;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10160\" class=\"elementor elementor-10160 e-loop-item e-loop-item-5117 post-5117 page type-page status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-25b9e0e related-link related-link-aubergine e-flex e-con-boxed e-con e-parent\" data-id=\"25b9e0e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.blauw.com\/en\/methods\/panel-research\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a13e87c flex-auto w-auto elementor-widget elementor-widget-heading\" data-id=\"a13e87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Panel research<\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d11c70 e-con-full rounded flex-none e-flex e-con e-child\" data-id=\"0d11c70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90633fc elementor-widget elementor-widget-heading\" data-id=\"90633fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&gt;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10160\" class=\"elementor elementor-10160 e-loop-item e-loop-item-5261 post-5261 page type-page status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-25b9e0e related-link related-link-aubergine e-flex e-con-boxed e-con e-parent\" data-id=\"25b9e0e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.blauw.com\/en\/methods\/quantitative-research\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a13e87c flex-auto w-auto elementor-widget elementor-widget-heading\" data-id=\"a13e87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Quantitative research<\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d11c70 e-con-full rounded flex-none e-flex e-con e-child\" data-id=\"0d11c70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90633fc elementor-widget elementor-widget-heading\" data-id=\"90633fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&gt;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10160\" class=\"elementor elementor-10160 e-loop-item e-loop-item-5294 post-5294 page type-page status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-25b9e0e related-link related-link-aubergine e-flex e-con-boxed e-con e-parent\" data-id=\"25b9e0e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.blauw.com\/en\/methods\/community-research\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a13e87c flex-auto w-auto elementor-widget elementor-widget-heading\" data-id=\"a13e87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Community research<\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d11c70 e-con-full rounded flex-none e-flex e-con e-child\" data-id=\"0d11c70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90633fc elementor-widget elementor-widget-heading\" data-id=\"90633fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&gt;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e38bdd5 section section--intro e-flex e-con-boxed e-con e-parent\" data-id=\"e38bdd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd262f elementor-widget elementor-widget-heading\" data-id=\"ccd262f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Understand what\u2019s behind behaviour and choices.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c5c93 elementor-widget elementor-widget-text-editor\" data-id=\"66c5c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Qualitative research shows you why people do what they do, and which needs, experiences and motivations lie behind it. That gives you the depth that numbers alone can\u2019t, and makes clear what the insights mean for your product, service, communication or brand. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c157235 section section--ctacards e-flex e-con-boxed e-con e-parent\" data-id=\"c157235\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed89945 e-con-full flex-none e-flex e-con e-child\" data-id=\"ed89945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fcea13 elementor-widget elementor-widget-heading\" data-id=\"3fcea13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who is<br \/>this for?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa522c elementor-button-info outline elementor-widget elementor-widget-button\" data-id=\"aaa522c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e20347 e-con-full flex-auto e-flex e-con e-child\" data-id=\"1e20347\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c78bd96 e-con-full card card--blue e-flex e-con e-child\" data-id=\"6c78bd96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e8072 elementor-widget elementor-widget-heading\" data-id=\"b1e8072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You know what\u2019s happening, but not yet why.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fefe94e elementor-widget elementor-widget-text-editor\" data-id=\"5fefe94e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You have numbers, data or signals from your target audience, but lack the depth to understand the needs, experiences and motivations behind them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bae744e e-con-full card card--blue e-flex e-con e-child\" data-id=\"bae744e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-941ca5c elementor-widget elementor-widget-heading\" data-id=\"941ca5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You want to understand what drives choices and behaviour.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5382b57 elementor-widget elementor-widget-text-editor\" data-id=\"5382b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You want to look beyond what people say and uncover which experiences, trade-offs and less conscious needs shape their behaviour.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7186cf e-con-full card card--blue e-flex e-con e-child\" data-id=\"e7186cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a55e92e elementor-widget elementor-widget-heading\" data-id=\"a55e92e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You want to refine ideas with your target audience.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a292ca elementor-widget elementor-widget-text-editor\" data-id=\"3a292ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You\u2019re working on a product, service, communication or brand, and want to understand how your target audience responds, what resonates and where there\u2019s room to improve.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32eca890 section section--iconlist e-flex e-con-boxed e-con e-parent\" data-id=\"32eca890\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c133ae e-con-full e-flex e-con e-child\" data-id=\"7c133ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf08191 elementor-widget elementor-widget-heading\" data-id=\"3bf08191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choose the qualitative method that fits your question. We measure what you need. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb2458b opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"fb2458b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The right approach depends on what you want to understand. Sometimes you want to dig into personal experiences, sometimes you want to see what emerges when different perspectives come together. Whatever format you choose, we probe further, make connections and reveal what\u2019s behind behaviour and choices.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24663a1a e-con-full e-flex e-con e-child\" data-id=\"24663a1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ca95fb e-con-full e-flex e-con e-child\" data-id=\"7ca95fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-755f7fbf e-con-full flex-1 e-flex e-con e-child\" data-id=\"755f7fbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2964aa64 elementor-widget elementor-widget-image\" data-id=\"2964aa64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/doel.png\" class=\"attachment-large size-large wp-image-7552\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bdf2418 e-con-full e-flex e-con e-child\" data-id=\"6bdf2418\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdab548 elementor-widget elementor-widget-heading\" data-id=\"7cdab548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Explore individual experiences in depth.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7b008a opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"4f7b008a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In-depth interviews give you a detailed view of personal experiences, needs and motivations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4365ba7f e-con-full flex-1 e-flex e-con e-child\" data-id=\"4365ba7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce780e8 elementor-widget elementor-widget-image\" data-id=\"4ce780e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/interview.png\" class=\"attachment-large size-large wp-image-8068\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d12322d e-con-full e-flex e-con e-child\" data-id=\"5d12322d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8e92c1 elementor-widget elementor-widget-heading\" data-id=\"7b8e92c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Look beyond what people say.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52949854 opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"52949854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By probing and linking answers to behaviour, you get insight into both conscious motivations and the needs people find harder to put into words.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d1b2df4 e-con-full e-flex e-con e-child\" data-id=\"2d1b2df4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c85e7e8 e-con-full flex-1 e-flex e-con e-child\" data-id=\"c85e7e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-621c7f9f elementor-widget elementor-widget-image\" data-id=\"621c7f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/document.png\" class=\"attachment-large size-large wp-image-8074\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d807b1f e-con-full e-flex e-con e-child\" data-id=\"7d807b1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef9be94 elementor-widget elementor-widget-heading\" data-id=\"ef9be94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bring different perspectives together.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-412f20ca opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"412f20ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In group discussions, you see where perspectives differ, where they reinforce each other and where new insights emerge.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd8b0f8 e-con-full flex-1 e-flex e-con e-child\" data-id=\"fd8b0f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e75ee96 elementor-widget elementor-widget-image\" data-id=\"1e75ee96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/doelgroep.png\" class=\"attachment-large size-large wp-image-8067\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18a18333 e-con-full e-flex e-con e-child\" data-id=\"18a18333\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71f71c5f elementor-widget elementor-widget-heading\" data-id=\"71f71c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Refine ideas with your target audience.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e365639 opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"4e365639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Involve your target audience in your products, services or communication, and find out what resonates, what doesn\u2019t and why.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50992aed e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"50992aed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62efdc1d masked masked--flipv elementor-widget elementor-widget-image\" data-id=\"62efdc1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/blauw-research-sfeerbeelden-20230504-rotterdam-089__646610ec_hoge-resolutie.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-8075\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/blauw-research-sfeerbeelden-20230504-rotterdam-089__646610ec_hoge-resolutie.png 1536w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/blauw-research-sfeerbeelden-20230504-rotterdam-089__646610ec_hoge-resolutie-300x200.png 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/blauw-research-sfeerbeelden-20230504-rotterdam-089__646610ec_hoge-resolutie-1024x683.png 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/blauw-research-sfeerbeelden-20230504-rotterdam-089__646610ec_hoge-resolutie-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b156fe1 e-flex e-con-boxed e-con e-parent\" data-id=\"b156fe1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9663b01 elementor-widget elementor-widget-heading\" data-id=\"9663b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hear first-hand what your target audience has to say.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d09b4 elementor-widget elementor-widget-heading\" data-id=\"68d09b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">During qualitative research, you and your stakeholders can watch live. You hear for yourself what people say, see how they react and get immediate context for the findings.\n<br \/>We have our own research and viewing facilities on the Coolsingel in Rotterdam. Research can also take place at an external location or online. That way, you choose the setting that fits your target audience and research question.   \n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da3b8aa section e-flex e-con-boxed e-con e-parent\" data-id=\"da3b8aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8544f elementor-widget elementor-widget-heading\" data-id=\"2e8544f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related methods.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280bbd3 swiper-full elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"280bbd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Groei vinden&quot;,&quot;_id&quot;:&quot;3035b42&quot;},{&quot;slide_title&quot;:&quot;Groei vinden&quot;,&quot;_id&quot;:&quot;be5dc47&quot;},{&quot;slide_title&quot;:&quot;Groei vinden&quot;,&quot;_id&quot;:&quot;99eea06&quot;},{&quot;slide_title&quot;:&quot;Groei vinden&quot;,&quot;_id&quot;:&quot;e2eb192&quot;}],&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-708c4fb e-flex e-con-boxed e-con e-child\" data-id=\"708c4fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa65c23 e-con-full card--vertical card--image card--white e-flex e-con e-child\" data-id=\"aa65c23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ac0878 e-con-full card__content e-flex e-con e-child\" data-id=\"5ac0878\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d299147 elementor-widget elementor-widget-heading\" data-id=\"d299147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Community research.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a3704 elementor-widget elementor-widget-text-editor\" data-id=\"30a3704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Put current questions straight to your target audience and dig into what\u2019s behind their behaviour, needs and reactions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-852ed3f tag elementor-widget elementor-widget-heading\" data-id=\"852ed3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">methods<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f707df image masked elementor-widget elementor-widget-image\" data-id=\"3f707df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/64fad14d9fea56f4ed30159e_blauwresearch-sfeerbeelden-20230703-rotterdam-007-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5678\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/64fad14d9fea56f4ed30159e_blauwresearch-sfeerbeelden-20230703-rotterdam-007-768x512.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/64fad14d9fea56f4ed30159e_blauwresearch-sfeerbeelden-20230703-rotterdam-007-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/64fad14d9fea56f4ed30159e_blauwresearch-sfeerbeelden-20230703-rotterdam-007.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0c5c0 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"bb0c5c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/methods\/community-research\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f43a45 e-flex e-con-boxed e-con e-child\" data-id=\"6f43a45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b7691e2 e-con-full card--vertical card--image card--white e-flex e-con e-child\" data-id=\"b7691e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9b97b79 e-con-full card__content e-flex e-con e-child\" data-id=\"9b97b79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76cc944 elementor-widget elementor-widget-heading\" data-id=\"76cc944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Co-creation.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-044b276 elementor-widget elementor-widget-text-editor\" data-id=\"044b276\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Involve consumers in developing and refining products, services and concepts, based on their experiences and needs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f34525 tag elementor-widget elementor-widget-heading\" data-id=\"6f34525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">methods<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee830e8 image masked elementor-widget elementor-widget-image\" data-id=\"ee830e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-432__64b93beb-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5938\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-432__64b93beb-768x512.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-432__64b93beb-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-432__64b93beb.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-914e26c elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"914e26c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/methods\/co-creation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eebd75 e-flex e-con-boxed e-con e-child\" data-id=\"5eebd75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6794a3c e-con-full card--vertical card--image card--white e-flex e-con e-child\" data-id=\"6794a3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d7bbca7 e-con-full card__content e-flex e-con e-child\" data-id=\"d7bbca7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a02366 elementor-widget elementor-widget-heading\" data-id=\"9a02366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quantitative research.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb314c elementor-widget elementor-widget-text-editor\" data-id=\"7fb314c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Measure how widely behaviour, preferences and needs are shared across your target audience, and reveal patterns and differences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad9e677 tag elementor-widget elementor-widget-heading\" data-id=\"ad9e677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">methods<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-effa4ad image masked elementor-widget elementor-widget-image\" data-id=\"effa4ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/behoeftesegmentatie-Blauw-Research-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5932\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/behoeftesegmentatie-Blauw-Research-768x512.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/behoeftesegmentatie-Blauw-Research-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/behoeftesegmentatie-Blauw-Research.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f839874 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"f839874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/methods\/quantitative-research\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5767d73 e-flex e-con-boxed e-con e-child\" data-id=\"5767d73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a92b15 e-con-full card--vertical card--image card--white e-flex e-con e-child\" data-id=\"4a92b15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce4e307 e-con-full card__content e-flex e-con e-child\" data-id=\"ce4e307\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3942b57 elementor-widget elementor-widget-heading\" data-id=\"3942b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Panel research.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a804da9 elementor-widget elementor-widget-text-editor\" data-id=\"a804da9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reach the audience that matters for your research, and gather reliable insights from the right respondents.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a9449 tag elementor-widget elementor-widget-heading\" data-id=\"22a9449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">methods<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d989374 image masked elementor-widget elementor-widget-image\" data-id=\"d989374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"342\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6512ec34ede6433d13653eef_YourUX-sfeerbeelden-20221011-023_klein.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-5940\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6512ec34ede6433d13653eef_YourUX-sfeerbeelden-20221011-023_klein.jpeg 512w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6512ec34ede6433d13653eef_YourUX-sfeerbeelden-20221011-023_klein-300x200.jpeg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f129657 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"f129657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/methods\/panel-research\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca296a4 section e-con-full e-flex e-con e-parent\" data-id=\"ca296a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c82d91a e-con-full e-flex e-con e-child\" data-id=\"c82d91a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-35d82c1 e-con-full e-flex e-con e-child\" data-id=\"35d82c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd01670 elementor-widget elementor-widget-heading\" data-id=\"bd01670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In practice.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c3b6ab outline elementor-widget elementor-widget-button\" data-id=\"7c3b6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/cases\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all case studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0e675e e-con-full e-flex e-con e-child\" data-id=\"c0e675e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55d4f57 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"55d4f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:5474,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-5474\">.elementor-5474 .elementor-element.elementor-element-53babda{--display:flex;}.elementor-5474 .elementor-element.elementor-element-106167e{--display:flex;}.elementor-5474 .elementor-element.elementor-element-89dde1d .elementor-heading-title{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-849727b{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-2681c6f .elementor-heading-title{font-weight:800;text-transform:uppercase;line-height:11px;word-spacing:0px;color:var( --e-global-color-1cb513e );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-10154 post-10154 case type-case status-publish has-post-thumbnail hentry case_category-new_product_development\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Odido<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow one study among 5,000 Dutch consumers became a source marketers can query themselves.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/new_product_development\/\" rel=\"tag\">New Product Development<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"972\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/afbeelding.png\" class=\"attachment-full size-full wp-image-10155\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/afbeelding.png 605w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/afbeelding-187x300.png 187w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/odido\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-10101 post-10101 case type-case status-publish has-post-thumbnail hentry case_category-sprint\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ESPN The Walt Disney Company<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow did ESPN&#8217;s video research uncover which jokes truly resonated?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/sprint\/\" rel=\"tag\">Sprint<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-scaled.jpg\" class=\"attachment-full size-full wp-image-10102\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-scaled.jpg 2560w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-1024x683.jpg 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-768x512.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-1536x1024.jpg 1536w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/11\/pexels-soumithsoman-4777979-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/espn-the-walt-disney\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82eab87 e-flex e-con-boxed e-con e-parent\" data-id=\"82eab87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-be2f777 section section--xl e-con-full e-flex e-con e-child\" data-id=\"be2f777\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b309218 e-con-full br-md e-flex e-con e-child\" data-id=\"b309218\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-baeb137 e-con-full flex-2 e-flex e-con e-child\" data-id=\"baeb137\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15d24fc elementor-widget elementor-widget-heading\" data-id=\"15d24fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understand the why behind your numbers.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970cf6a elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"970cf6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Want to know which motivations, needs or experiences lie behind your target audience\u2019s behaviour? Talk it through with us, and together we\u2019ll work out which type of qualitative research will move you forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0d2a87 elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"f0d2a87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3b42be e-con-full flex-3 e-flex e-con e-child\" data-id=\"a3b42be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8f716 flex-1 masked masked--tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7b8f716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"429\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-768x429.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5079\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-768x429.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-300x168.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-1024x572.jpg 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-1536x858.jpg 1536w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-2048x1144.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e5ffc elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"f5e5ffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"350\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png\" class=\"attachment-large size-large wp-image-5101\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png 336w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob-288x300.png 288w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qualitative research Understand what\u2019s behind behaviour and choices. Related Solutions Understand what\u2019s behind behaviour and choices. Qualitative research shows you why people do what they do, and which needs, experiences and motivations lie behind it. That gives you the depth that numbers alone can\u2019t, and makes clear what the insights mean for your product, service, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5189,"parent":5075,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5263","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualitative Research | Blauw Research |<\/title>\n<meta name=\"description\" content=\"Qualitative research gives you insights into underlying arguments and motivations of your target audience. Gain in-depth insights into behaviors, motivations, opinions, wants and needs of your target audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blauw.com\/en\/methods\/qualitative-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualitative Research | Blauw Research |\" \/>\n<meta property=\"og:description\" content=\"Qualitative research gives you insights into underlying arguments and motivations of your target audience. Gain in-depth insights into behaviors, motivations, opinions, wants and needs of your target audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blauw.com\/en\/methods\/qualitative-research\/\" \/>\n<meta property=\"og:site_name\" content=\"blauw\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T10:44:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/hedge-peek.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1048\" \/>\n\t<meta property=\"og:image:height\" content=\"654\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/methods\\\/qualitative-research\\\/\",\"url\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/methods\\\/qualitative-research\\\/\",\"name\":\"Qualitative Research | Blauw Research |\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/methods\\\/qualitative-research\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/methods\\\/qualitative-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blauw.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/hedge-peek.jpg\",\"datePublished\":\"2026-09-12T10:52:43+00:00\",\"dateModified\":\"2026-11-12T10:44:06+00:00\",\"description\":\"Qualitative research gives you insights into underlying arguments and motivations of your target audience. Gain in-depth insights into behaviors, motivations, opinions, wants and needs of your target audience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/methods\\\/qualitative-research\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.blauw.com\\\/en\\\/methods\\\/qualitative-research\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/methods\\\/qualitative-research\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.blauw.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/hedge-peek.jpg\",\"contentUrl\":\"https:\\\/\\\/www.blauw.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/hedge-peek.jpg\",\"width\":1048,\"height\":654},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/methods\\\/qualitative-research\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Homepage\",\"item\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Methods\",\"item\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/methods\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Qualitative research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/\",\"name\":\"blauw\",\"description\":\"Market research firm Blauw Research\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/#organization\"},\"alternateName\":\"www.blauw.com\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/#organization\",\"name\":\"blauw\",\"url\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.blauw.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Blauw-Favicon-600-x-600.png\",\"contentUrl\":\"https:\\\/\\\/www.blauw.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Blauw-Favicon-600-x-600.png\",\"width\":600,\"height\":600,\"caption\":\"blauw\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/blauwresearch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@BlauwResearch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/blauw-research\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qualitative Research | Blauw Research |","description":"Qualitative research gives you insights into underlying arguments and motivations of your target audience. Gain in-depth insights into behaviors, motivations, opinions, wants and needs of your target audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blauw.com\/en\/methods\/qualitative-research\/","og_locale":"en_GB","og_type":"article","og_title":"Qualitative Research | Blauw Research |","og_description":"Qualitative research gives you insights into underlying arguments and motivations of your target audience. Gain in-depth insights into behaviors, motivations, opinions, wants and needs of your target audience.","og_url":"https:\/\/www.blauw.com\/en\/methods\/qualitative-research\/","og_site_name":"blauw","article_modified_time":"2026-11-12T10:44:06+00:00","og_image":[{"width":1048,"height":654,"url":"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/hedge-peek.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.blauw.com\/en\/methods\/qualitative-research\/","url":"https:\/\/www.blauw.com\/en\/methods\/qualitative-research\/","name":"Qualitative Research | Blauw Research |","isPartOf":{"@id":"https:\/\/www.blauw.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.blauw.com\/en\/methods\/qualitative-research\/#primaryimage"},"image":{"@id":"https:\/\/www.blauw.com\/en\/methods\/qualitative-research\/#primaryimage"},"thumbnailUrl":"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/hedge-peek.jpg","datePublished":"2026-09-12T10:52:43+00:00","dateModified":"2026-11-12T10:44:06+00:00","description":"Qualitative research gives you insights into underlying arguments and motivations of your target audience. Gain in-depth insights into behaviors, motivations, opinions, wants and needs of your target audience.","breadcrumb":{"@id":"https:\/\/www.blauw.com\/en\/methods\/qualitative-research\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blauw.com\/en\/methods\/qualitative-research\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.blauw.com\/en\/methods\/qualitative-research\/#primaryimage","url":"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/hedge-peek.jpg","contentUrl":"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/hedge-peek.jpg","width":1048,"height":654},{"@type":"BreadcrumbList","@id":"https:\/\/www.blauw.com\/en\/methods\/qualitative-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Homepage","item":"https:\/\/www.blauw.com\/en\/"},{"@type":"ListItem","position":2,"name":"Methods","item":"https:\/\/www.blauw.com\/en\/methods\/"},{"@type":"ListItem","position":3,"name":"Qualitative research"}]},{"@type":"WebSite","@id":"https:\/\/www.blauw.com\/en\/#website","url":"https:\/\/www.blauw.com\/en\/","name":"blauw","description":"Market research firm Blauw Research","publisher":{"@id":"https:\/\/www.blauw.com\/en\/#organization"},"alternateName":"www.blauw.com","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blauw.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.blauw.com\/en\/#organization","name":"blauw","url":"https:\/\/www.blauw.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.blauw.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/Blauw-Favicon-600-x-600.png","contentUrl":"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/Blauw-Favicon-600-x-600.png","width":600,"height":600,"caption":"blauw"},"image":{"@id":"https:\/\/www.blauw.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/blauwresearch\/","https:\/\/www.youtube.com\/@BlauwResearch","https:\/\/www.linkedin.com\/company\/blauw-research\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/pages\/5263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/comments?post=5263"}],"version-history":[{"count":14,"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/pages\/5263\/revisions"}],"predecessor-version":[{"id":10652,"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/pages\/5263\/revisions\/10652"}],"up":[{"embeddable":true,"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/pages\/5075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/media\/5189"}],"wp:attachment":[{"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/media?parent=5263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}