{"id":5267,"date":"2026-09-11T12:51:18","date_gmt":"2026-09-11T12:51:18","guid":{"rendered":"https:\/\/blauwstg.wpenginepowered.com\/products\/selecting-ideas\/"},"modified":"2026-11-12T10:20:50","modified_gmt":"2026-11-12T10:20:50","slug":"selecting-ideas","status":"publish","type":"page","link":"https:\/\/www.blauw.com\/en\/product\/selecting-ideas\/","title":{"rendered":"Selecting Ideas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5267\" class=\"elementor elementor-5267 elementor-2860\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-910532f section hero hero--lightblue hero--compact e-con-full e-flex e-con e-parent\" data-id=\"910532f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6136abf elementor-widget elementor-widget-template\" data-id=\"6136abf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"5403\" class=\"elementor elementor-5403 elementor-2550 elementor-2550\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6a509d e-con-full toast elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6e6a509d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb8be79 button-icon button--close js-close elementor-widget elementor-widget-button\" data-id=\"5fb8be79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M11.6572 11.6571L0.857178 0.85714\" stroke=\"#C6F6FF\" stroke-width=\"1.71429\" stroke-linecap=\"round\"><\/path><path d=\"M0.858446 11.6571L11.6584 0.85714\" stroke=\"#C6F6FF\" stroke-width=\"1.71429\" stroke-linecap=\"round\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17363bfb elementor-widget elementor-widget-heading\" data-id=\"17363bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hoe Nederlandse merken worden herinnerd - Blauw Benchmark 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-231f6634 btn--chevron elementor-widget elementor-widget-button\" data-id=\"231f6634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/whitepaper-download\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download nu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c3c89 e-con-full breadcrumbs e-flex e-con e-child\" data-id=\"89c3c89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2694ef1 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"2694ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.blauw.com\/en\/\">Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9c9ea2 e-con-full hero__content e-flex e-con e-child\" data-id=\"c9c9ea2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5fc9e4a e-con-full hero__title e-flex e-con e-child\" data-id=\"5fc9e4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c6a97 elementor-widget elementor-widget-heading\" data-id=\"e3c6a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Selecting Ideas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612bc61 elementor-widget elementor-widget-heading\" data-id=\"612bc61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SELECTING IDEAS THAT DESERVE FURTHER INVESTMENT.\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cb0e32 e-con-full hero__text e-flex e-con e-child\" data-id=\"9cb0e32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32d211f elementor-widget elementor-widget-heading\" data-id=\"32d211f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Related Solutions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a19bb46 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"a19bb46\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:10160,&quot;columns&quot;:1,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-10160\">.elementor-10160 .elementor-element.elementor-element-25b9e0e{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:space-between;--align-items:center;border-style:solid;--border-style:solid;border-width:0px 0px 1px 0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:1px;--border-left-width:0px;border-color:var( --e-global-color-secondary );--border-color:var( --e-global-color-secondary );--border-radius:0px 0px 1px 0px;--padding-top:16px;--padding-bottom:16px;--padding-left:0px;--padding-right:0px;}.elementor-10160 .elementor-element.elementor-element-a13e87c .elementor-heading-title{font-family:\"Poppins\", Sans-serif;font-size:14px;font-weight:500;line-height:1rem;color:var( --e-global-color-secondary );}.elementor-10160 .elementor-element.elementor-element-0d11c70{--display:flex;--min-height:30px;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--background-transition:0.3s;}.elementor-10160 .elementor-element.elementor-element-0d11c70:not(.elementor-motion-effects-element-type-background), .elementor-10160 .elementor-element.elementor-element-0d11c70 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#46001E73;}.elementor-10160 .elementor-element.elementor-element-0d11c70:hover{background-color:var( --e-global-color-secondary );}.elementor-10160 .elementor-element.elementor-element-90633fc .elementor-heading-title{font-family:\"Poppins\", Sans-serif;font-size:24px;font-weight:500;line-height:16px;color:#FFFFFF80;}.elementor-10160 .elementor-element.elementor-element-90633fc .elementor-heading-title a:hover, .elementor-10160 .elementor-element.elementor-element-90633fc .elementor-heading-title a:focus{color:var( --e-global-color-1cb513e );}@media(min-width:768px){.elementor-10160 .elementor-element.elementor-element-0d11c70{--width:30px;}}@media(max-width:767px){.elementor-10160 .elementor-element.elementor-element-25b9e0e{--flex-wrap:nowrap;}.elementor-10160 .elementor-element.elementor-element-0d11c70{--width:30px;--min-height:30px;}.elementor-10160 .elementor-element.elementor-element-90633fc .elementor-heading-title{font-size:1.375rem;line-height:1.925rem;}}\/* Start custom CSS for container, class: .elementor-element-0d11c70 *\/.elementor-10160 .elementor-element.elementor-element-0d11c70 {\n    aspect-ratio: 1\/1 !important;\n    width: 30px !important;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10160\" class=\"elementor elementor-10160 e-loop-item e-loop-item-5186 post-5186 page type-page status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-25b9e0e related-link related-link-aubergine e-flex e-con-boxed e-con e-parent\" data-id=\"25b9e0e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.blauw.com\/en\/product\/go-to-market\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a13e87c flex-auto w-auto elementor-widget elementor-widget-heading\" data-id=\"a13e87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Go To Market<\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d11c70 e-con-full rounded flex-none e-flex e-con e-child\" data-id=\"0d11c70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90633fc elementor-widget elementor-widget-heading\" data-id=\"90633fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&gt;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10160\" class=\"elementor elementor-10160 e-loop-item e-loop-item-5119 post-5119 page type-page status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-25b9e0e related-link related-link-aubergine e-flex e-con-boxed e-con e-parent\" data-id=\"25b9e0e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.blauw.com\/en\/product\/product-development\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a13e87c flex-auto w-auto elementor-widget elementor-widget-heading\" data-id=\"a13e87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Product Development<\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d11c70 e-con-full rounded flex-none e-flex e-con e-child\" data-id=\"0d11c70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90633fc elementor-widget elementor-widget-heading\" data-id=\"90633fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&gt;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10160\" class=\"elementor elementor-10160 e-loop-item e-loop-item-5265 post-5265 page type-page status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-25b9e0e related-link related-link-aubergine e-flex e-con-boxed e-con e-parent\" data-id=\"25b9e0e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.blauw.com\/en\/product\/concept-testing\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a13e87c flex-auto w-auto elementor-widget elementor-widget-heading\" data-id=\"a13e87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Concept Testing<\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d11c70 e-con-full rounded flex-none e-flex e-con e-child\" data-id=\"0d11c70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90633fc elementor-widget elementor-widget-heading\" data-id=\"90633fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&gt;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10160\" class=\"elementor elementor-10160 e-loop-item e-loop-item-5277 post-5277 page type-page status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-25b9e0e related-link related-link-aubergine e-flex e-con-boxed e-con e-parent\" data-id=\"25b9e0e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.blauw.com\/en\/product\/idea-generation\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a13e87c flex-auto w-auto elementor-widget elementor-widget-heading\" data-id=\"a13e87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Idea Generation<\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d11c70 e-con-full rounded flex-none e-flex e-con e-child\" data-id=\"0d11c70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90633fc elementor-widget elementor-widget-heading\" data-id=\"90633fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&gt;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e38bdd5 section section--intro e-flex e-con-boxed e-con e-parent\" data-id=\"e38bdd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd262f elementor-widget elementor-widget-heading\" data-id=\"ccd262f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">From a pile of ideas to a few strong directions.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c5c93 elementor-widget elementor-widget-text-editor\" data-id=\"66c5c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After ideation, you often have more ideas than time or budget to develop them. You need to know early which directions have potential and which are best left behind. The Idea Screener allows you to compare up to 100 product ideas at once. The Concept Description Test then reveals how your target audience understands and values the most promising ideas.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c157235 section section--ctacards e-flex e-con-boxed e-con e-parent\" data-id=\"c157235\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed89945 e-con-full flex-none e-flex e-con e-child\" data-id=\"ed89945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fcea13 elementor-widget elementor-widget-heading\" data-id=\"3fcea13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who is<br \/>this for?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa522c elementor-button-info outline elementor-widget elementor-widget-button\" data-id=\"aaa522c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e20347 e-con-full flex-auto e-flex e-con e-child\" data-id=\"1e20347\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c78bd96 e-con-full card card--blue e-flex e-con e-child\" data-id=\"6c78bd96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e8072 elementor-widget elementor-widget-heading\" data-id=\"b1e8072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You have too many good ideas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fefe94e elementor-widget elementor-widget-text-editor\" data-id=\"5fefe94e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are dozens of directions on the table. You need an evidence-based way to determine which ideas deserve further attention first. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bae744e e-con-full card card--blue e-flex e-con e-child\" data-id=\"bae744e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-941ca5c elementor-widget elementor-widget-heading\" data-id=\"941ca5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The shortlist is being driven by internal preferences.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5382b57 elementor-widget elementor-widget-text-editor\" data-id=\"5382b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Different teams have their own favourites. You want to bring in the voice of the market before internal preferences determine where the development budget is spent. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7186cf e-con-full card card--blue e-flex e-con e-child\" data-id=\"e7186cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a55e92e elementor-widget elementor-widget-heading\" data-id=\"a55e92e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You want to reduce risk early.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a292ca elementor-widget elementor-widget-text-editor\" data-id=\"3a292ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Developing an idea fully takes time and money. That is why you first need to know which ideas have sufficient market potential to justify that investment. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c49a5b e-flex e-con-boxed e-con e-parent\" data-id=\"4c49a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d395a93 section e-con-full e-flex e-con e-child\" data-id=\"d395a93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fcec928 e-con-full flipcards e-flex e-con e-child\" data-id=\"fcec928\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-832953a e-con-full flipcard open e-flex e-con e-child\" data-id=\"832953a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" style=\"--index:0\">\n\t\t\t\t<div class=\"elementor-element elementor-element-479fcfc mobile-hide-br elementor-widget elementor-widget-heading\" data-id=\"479fcfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FROM ONE HUNDRED IDEAS TO THE RIGHT SHORTLIST.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7120148 e-con-full flipcard__content e-flex e-con e-child\" data-id=\"7120148\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4620e94 flex-1 elementor-widget elementor-widget-text-editor\" data-id=\"4620e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At this stage, an idea does not need to be fully developed. The priority is to distinguish quickly between the options. Which ideas stand out? Which have potential? And which deserve a further round of research?    <\/span><\/p><p><span style=\"font-weight: 400;\">That is why you combine quantitative selection with qualitative exploration. First, you compare a large number of ideas using the same criteria. You then explore the strongest directions in greater depth to understand what people see in them, how they interpret them and what they value. This prevents a promising idea from being rejected too early because of how it is worded, or an appealing idea from moving forward without sufficient potential.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95b507a e-con-full flex-1 flipcard__nav e-flex e-con e-child\" data-id=\"95b507a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efb939d elementor-button-info button-icon disabled elementor-widget elementor-widget-button\" data-id=\"efb939d\" data-element_type=\"widget\" data-e-type=\"widget\" disabled=\"disabled\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2372529 elementor-button-info button-icon js-next elementor-widget elementor-widget-button\" data-id=\"2372529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b0cf1f e-con-full flipcard e-flex e-con e-child\" data-id=\"0b0cf1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" style=\"--index:1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30fc018 mobile-hide-br elementor-widget elementor-widget-heading\" data-id=\"30fc018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IDEA SCREENER<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10f71fc e-con-full flipcard__content e-flex e-con e-child\" data-id=\"10f71fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-228cabe flex-1 elementor-widget elementor-widget-text-editor\" data-id=\"228cabe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Test up to 100 product ideas at once and compare them across six KPIs. The Launch Score combines these KPIs into a single measure of expected market success. This quickly reveals which ideas rise to the top and where further investment offers the greatest potential.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72990dd e-con-full flex-1 flipcard__nav e-flex e-con e-child\" data-id=\"72990dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40857a8 elementor-button-info button-icon js-prev elementor-widget elementor-widget-button\" data-id=\"40857a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ab6cd elementor-button-info button-icon js-next elementor-widget elementor-widget-button\" data-id=\"e0ab6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5802d85 e-con-full flipcard e-flex e-con e-child\" data-id=\"5802d85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" style=\"--index:2\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df46f82 mobile-hide-br elementor-widget elementor-widget-heading\" data-id=\"df46f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCEPT DESCRIPTION<br \/> TEST\n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1da621b e-con-full flipcard__content e-flex e-con e-child\" data-id=\"1da621b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcce72 flex-1 elementor-widget elementor-widget-text-editor\" data-id=\"2fcce72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An initial concept description may seem perfectly clear internally, but your target audience may see it differently. AI-led conversations reveal how people interpret the idea, what appeals to them and where questions arise. This also shows what needs refining before you develop the concept further.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4d6918 e-con-full flex-1 flipcard__nav e-flex e-con e-child\" data-id=\"b4d6918\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d63e566 elementor-button-info button-icon js-prev elementor-widget elementor-widget-button\" data-id=\"d63e566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79838c5 elementor-button-info button-icon js-next elementor-widget elementor-widget-button\" data-id=\"79838c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ce9748 e-con-full flipcard e-flex e-con e-child\" data-id=\"5ce9748\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" style=\"--index:3\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3b8a6f mobile-hide-br elementor-widget elementor-widget-heading\" data-id=\"f3b8a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SELECTING AND<br \/>LEARNING\n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-545fedb e-con-full flipcard__content e-flex e-con e-child\" data-id=\"545fedb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da9e219 flex-1 elementor-widget elementor-widget-text-editor\" data-id=\"da9e219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A ranking tells you which idea scores higher. For the next step, you also need to understand why. Combining scores with qualitative exploration provides direction for further development. This means the selection process directly informs a stronger concept.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64c49ba e-con-full flex-1 flipcard__nav e-flex e-con e-child\" data-id=\"64c49ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c30e834 elementor-button-info button-icon js-prev elementor-widget elementor-widget-button\" data-id=\"c30e834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12be8e5 elementor-button-info button-icon disabled elementor-widget elementor-widget-button\" data-id=\"12be8e5\" data-element_type=\"widget\" data-e-type=\"widget\" disabled=\"disabled\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fc765a section section--iconlist e-flex e-con-boxed e-con e-parent\" data-id=\"3fc765a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7343d5f e-con-full e-flex e-con e-child\" data-id=\"7343d5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-054f151 elementor-widget elementor-widget-heading\" data-id=\"054f151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FROM A LONGLIST TO A DEVELOPMENT DECISION.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b367d4 e-con-full e-flex e-con e-child\" data-id=\"6b367d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c156af2 e-con-full e-flex e-con e-child\" data-id=\"c156af2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-840f92c e-con-full flex-1 e-flex e-con e-child\" data-id=\"840f92c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-227f0e3 elementor-widget elementor-widget-image\" data-id=\"227f0e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/elementor\/thumbs\/document-ru40n9hvxjfckzk4yloojh0swtzgx0uibmiiq0imag.png\" title=\"document\" alt=\"document\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7cfcdf e-con-full e-flex e-con e-child\" data-id=\"f7cfcdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9cf4ab elementor-widget elementor-widget-heading\" data-id=\"b9cf4ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Longlist.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be194f8 opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"be194f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Turn the ideas into clear, comparable propositions that can be assessed on the same basis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ba54a3 e-con-full flex-1 e-flex e-con e-child\" data-id=\"9ba54a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-791b97a elementor-widget elementor-widget-image\" data-id=\"791b97a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/elementor\/thumbs\/insights-ru40ne72vpls71db75ptdxu3vrcazid609ry4ebnfc.png\" title=\"insights\" alt=\"insights\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00ea2e1 e-con-full e-flex e-con e-child\" data-id=\"00ea2e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afca3c5 elementor-widget elementor-widget-heading\" data-id=\"afca3c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Screening.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0cd1db opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"c0cd1db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Test up to 100 ideas at once and use the Launch Score to quickly identify differences in market potential.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f7b5c1 e-con-full e-flex e-con e-child\" data-id=\"5f7b5c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f36a1a1 e-con-full flex-1 e-flex e-con e-child\" data-id=\"f36a1a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-835e376 elementor-widget elementor-widget-image\" data-id=\"835e376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/elementor\/thumbs\/interview-ru40ng2r9docu9akw6j2ixd12j31ewkmoj2x2y8v2w.png\" title=\"interview\" alt=\"interview\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0674aa e-con-full e-flex e-con e-child\" data-id=\"a0674aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1ed5dd elementor-widget elementor-widget-heading\" data-id=\"a1ed5dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\nIn-depth analysis.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29976ab opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"29976ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For promising ideas, explore how the target audience understands, experiences and values each one.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35f0a4b e-con-full flex-1 e-flex e-con e-child\" data-id=\"35f0a4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30218af elementor-widget elementor-widget-image\" data-id=\"30218af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/elementor\/thumbs\/vinkje-ru40nqezck2idyvk7szyscr3lro2rkpody99cztj6g.png\" title=\"check\" alt=\"check\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40ee598 e-con-full e-flex e-con e-child\" data-id=\"40ee598\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e56f70 elementor-widget elementor-widget-heading\" data-id=\"8e56f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Selection.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-906d668 opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"906d668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Decide which ideas should move forward and take the initial improvements directly into the concept testing phase.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b53060e e-con-full e-flex e-con e-child\" data-id=\"b53060e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-62b7115 e-con-full flex-1 e-flex e-con e-child\" data-id=\"62b7115\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4caa7ca e-con-full e-flex e-con e-child\" data-id=\"4caa7ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55a4626 elementor-widget elementor-widget-heading\" data-id=\"55a4626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT THIS APPROACH DELIVERS.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1059fa opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"e1059fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You end up with more than a top three. You know which ideas deserve further investment and what they need to become stronger. This directs your development budget towards ideas supported by market evidence from an early stage.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03d2ada e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"03d2ada\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a045bda masked masked--flipv elementor-widget elementor-widget-image\" data-id=\"a045bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6555f66d9d63513940381b7a_Portfolio-onderzoek-Blauw-Research.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-5520\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6555f66d9d63513940381b7a_Portfolio-onderzoek-Blauw-Research.jpg 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6555f66d9d63513940381b7a_Portfolio-onderzoek-Blauw-Research-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6555f66d9d63513940381b7a_Portfolio-onderzoek-Blauw-Research-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d373e2b section e-flex e-con-boxed e-con e-parent\" data-id=\"d373e2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68d08b1 e-con-full ctablock e-flex e-con e-child\" data-id=\"68d08b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a22a5c elementor-widget elementor-widget-heading\" data-id=\"9a22a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our research specialist<br \/>is happy to help.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d30f8f elementor-button-success elementor-align-right elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"0d30f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f2d0620 section e-flex e-con-boxed e-con e-parent\" data-id=\"7f2d0620\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1289ef92 elementor-widget elementor-widget-heading\" data-id=\"1289ef92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The next step in your innovation process.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d43e69b swiper-full elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"7d43e69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Groei vinden&quot;,&quot;_id&quot;:&quot;3035b42&quot;},{&quot;slide_title&quot;:&quot;Groei vinden&quot;,&quot;_id&quot;:&quot;be5dc47&quot;},{&quot;slide_title&quot;:&quot;Groei vinden&quot;,&quot;_id&quot;:&quot;99eea06&quot;},{&quot;slide_title&quot;:&quot;Groei vinden&quot;,&quot;_id&quot;:&quot;e2eb192&quot;}],&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70306220 e-flex e-con-boxed e-con e-child\" data-id=\"70306220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7039fa8 e-con-full card--vertical card--image card--white e-flex e-con e-child\" data-id=\"7039fa8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ac5e80 e-con-full card__content e-flex e-con e-child\" data-id=\"0ac5e80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb7286 elementor-widget elementor-widget-heading\" data-id=\"5cb7286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">GENERATE IDEAS.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84fd191 elementor-widget elementor-widget-text-editor\" data-id=\"84fd191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not enough strong directions to choose from? Identify new needs and ideas in the market and broaden your innovation funnel first. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f659185 tag elementor-widget elementor-widget-heading\" data-id=\"f659185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">New Product<br \/>Development<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81d46ca image image--43 masked elementor-widget elementor-widget-image\" data-id=\"81d46ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Cocreatie-onderzoek-Blauw-Research-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5931\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Cocreatie-onderzoek-Blauw-Research-768x512.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Cocreatie-onderzoek-Blauw-Research-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Cocreatie-onderzoek-Blauw-Research.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98d3e8 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"a98d3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/product\/idea-generation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59ef02c e-flex e-con-boxed e-con e-child\" data-id=\"59ef02c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2cc733d e-con-full card--vertical card--image card--white e-flex e-con e-child\" data-id=\"2cc733d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f953471 e-con-full card__content e-flex e-con e-child\" data-id=\"f953471\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a754e elementor-widget elementor-widget-heading\" data-id=\"e2a754e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CONCEPT TESTING.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59bcdb1 elementor-widget elementor-widget-text-editor\" data-id=\"59bcdb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Develop a promising idea into a clear proposition that consumers can genuinely understand and assess.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5740df tag elementor-widget elementor-widget-heading\" data-id=\"e5740df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">New Product<br \/>Development<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff31e0a image image--43 masked elementor-widget elementor-widget-image\" data-id=\"ff31e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Concept-testing-Blauw-Research-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5195\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Concept-testing-Blauw-Research-768x512.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Concept-testing-Blauw-Research-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Concept-testing-Blauw-Research.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9d1f6 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"2b9d1f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/product\/concept-testing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c29805d e-flex e-con-boxed e-con e-child\" data-id=\"c29805d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b8733ae e-con-full card--vertical card--image card--white e-flex e-con e-child\" data-id=\"b8733ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-98f45b3 e-con-full card__content e-flex e-con e-child\" data-id=\"98f45b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2939981 elementor-widget elementor-widget-heading\" data-id=\"2939981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PRODUCT DEVELOPMENT.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e904bb5 elementor-widget elementor-widget-text-editor\" data-id=\"e904bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Identify which product features enhance the experience and where adjustments are needed before scaling up.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d2a6ad tag elementor-widget elementor-widget-heading\" data-id=\"8d2a6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">New Product<br \/>Development<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7972056 image image--43 masked elementor-widget elementor-widget-image\" data-id=\"7972056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/behoeftesegmentatie-Blauw-Research-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5932\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/behoeftesegmentatie-Blauw-Research-768x512.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/behoeftesegmentatie-Blauw-Research-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/behoeftesegmentatie-Blauw-Research.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc30286 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"cc30286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/product\/product-development\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e030e41 e-flex e-con-boxed e-con e-child\" data-id=\"e030e41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-176a750 e-con-full card--vertical card--image card--white e-flex e-con e-child\" data-id=\"176a750\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-482d9f1 e-con-full card__content e-flex e-con e-child\" data-id=\"482d9f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b73b4a4 elementor-widget elementor-widget-heading\" data-id=\"b73b4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">GO TO MARKET.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8c71f elementor-widget elementor-widget-text-editor\" data-id=\"7e8c71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Test whether the proposition, packaging and communications are strong enough for the market launch.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a510e82 tag elementor-widget elementor-widget-heading\" data-id=\"a510e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">New Product<br \/>Development<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91cf41 image image--43 masked elementor-widget elementor-widget-image\" data-id=\"e91cf41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-214-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5933\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-214-768x512.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-214-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-214.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0479e8 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"a0479e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/product\/go-to-market\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c960526 section e-con-full e-flex e-con e-parent\" data-id=\"c960526\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-284786f e-con-full e-flex e-con e-child\" data-id=\"284786f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-29d0c5d e-con-full e-flex e-con e-child\" data-id=\"29d0c5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd5ac2 elementor-widget elementor-widget-heading\" data-id=\"1dd5ac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In practice.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc1fa30 outline elementor-widget elementor-widget-button\" data-id=\"bc1fa30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/cases\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all case studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a395d2 e-con-full e-flex e-con e-child\" data-id=\"5a395d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9033c84 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"9033c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:5474,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-5474\">.elementor-5474 .elementor-element.elementor-element-53babda{--display:flex;}.elementor-5474 .elementor-element.elementor-element-106167e{--display:flex;}.elementor-5474 .elementor-element.elementor-element-89dde1d .elementor-heading-title{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-849727b{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-2681c6f .elementor-heading-title{font-weight:800;text-transform:uppercase;line-height:11px;word-spacing:0px;color:var( --e-global-color-1cb513e );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-8589 post-8589 case type-case status-publish has-post-thumbnail hentry case_category-new_product_development\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Philips<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCurious how community research can boost your omnichannel strategy?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/new_product_development\/\" rel=\"tag\">New Product Development<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"380\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Philips-compressor.jpg\" class=\"attachment-full size-full wp-image-8590\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Philips-compressor.jpg 940w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Philips-compressor-300x121.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Philips-compressor-768x310.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/philips\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-8599 post-8599 case type-case status-publish has-post-thumbnail hentry case_category-new_product_development\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">HAK<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow did HAK select a Mexican product range that reaches 80% of consumers, strengthening their mission?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/new_product_development\/\" rel=\"tag\">New Product Development<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"340\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Hak-npd-onderzoek.png\" class=\"attachment-full size-full wp-image-8600\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Hak-npd-onderzoek.png 500w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/10\/Hak-npd-onderzoek-300x204.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/hak\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0092f1 section section--xl e-flex e-con-boxed e-con e-parent\" data-id=\"c0092f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af99b1c e-con-full ctablock ctablock--lightblue ctablock--double e-flex e-con e-child\" data-id=\"af99b1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8749d2a e-con-full left e-flex e-con e-child\" data-id=\"8749d2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a13ff5b elementor-widget elementor-widget-heading\" data-id=\"a13ff5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nWHICH IDEA DESERVES YOUR NEXT INVESTMENT?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-559cffa elementor-widget elementor-widget-text-editor\" data-id=\"559cffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A research specialist helps you determine how to compare ideas fairly and how much further exploration is needed before making the next development decision.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7525e elementor-widget elementor-widget-button\" data-id=\"7e7525e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18eb03d e-con-full right e-flex e-con e-child\" data-id=\"18eb03d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-602e764 elementor-widget elementor-widget-heading\" data-id=\"602e764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMPARE A LARGE NUMBER OF IDEAS QUICKLY?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-123da84 elementor-widget elementor-widget-text-editor\" data-id=\"123da84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Idea Screener allows you to test up to 100 product ideas at once. The Launch Score quickly reveals which directions have enough potential to develop further. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fadee7a straight elementor-widget elementor-widget-button\" data-id=\"fadee7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/sprint-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover SPRINT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Selecting Ideas SELECTING IDEAS THAT DESERVE FURTHER INVESTMENT. Related Solutions From a pile of ideas to a few strong directions. After ideation, you often have more ideas than time or budget to develop them. You need to know early which directions have potential and which are best left behind. The Idea Screener allows you to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5079,"parent":5071,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5267","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selecting Ideas: A Guide to Evaluating Ideas | Blauw<\/title>\n<meta name=\"description\" content=\"Learn how to streamline the idea selection process. 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