{"id":5297,"date":"2026-09-10T15:09:57","date_gmt":"2026-09-10T15:09:57","guid":{"rendered":"https:\/\/blauwstg.wpenginepowered.com\/products\/usage-attitude-research\/"},"modified":"2026-10-21T08:29:49","modified_gmt":"2026-10-21T08:29:49","slug":"usage-attitude-research","status":"publish","type":"page","link":"https:\/\/www.blauw.com\/en\/product\/usage-attitude-research\/","title":{"rendered":"Usage &#038; Attitude Research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5297\" class=\"elementor elementor-5297 elementor-2730\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-910532f section hero hero--lightblue hero--compact e-con-full e-flex e-con e-parent\" data-id=\"910532f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f26bc3a elementor-widget elementor-widget-template\" data-id=\"f26bc3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"5403\" class=\"elementor elementor-5403 elementor-2550 elementor-2550\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6a509d e-con-full toast elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6e6a509d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb8be79 button-icon button--close js-close elementor-widget elementor-widget-button\" data-id=\"5fb8be79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M11.6572 11.6571L0.857178 0.85714\" stroke=\"#C6F6FF\" stroke-width=\"1.71429\" stroke-linecap=\"round\"><\/path><path d=\"M0.858446 11.6571L11.6584 0.85714\" stroke=\"#C6F6FF\" stroke-width=\"1.71429\" stroke-linecap=\"round\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17363bfb elementor-widget elementor-widget-heading\" data-id=\"17363bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hoe Nederlandse merken worden herinnerd - Blauw Benchmark 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-231f6634 btn--chevron elementor-widget elementor-widget-button\" data-id=\"231f6634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/whitepaper-download\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download nu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c3c89 e-con-full breadcrumbs e-flex e-con e-child\" data-id=\"89c3c89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2694ef1 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"2694ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.blauw.com\/en\/\">Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9c9ea2 e-con-full hero__content e-flex e-con e-child\" data-id=\"c9c9ea2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5fc9e4a e-con-full hero__title e-flex e-con e-child\" data-id=\"5fc9e4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c6a97 elementor-widget elementor-widget-heading\" data-id=\"e3c6a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usage &amp; Attitude Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612bc61 elementor-widget elementor-widget-heading\" data-id=\"612bc61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Those who understand behaviour spot opportunities sooner.\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cb0e32 e-con-full hero__text e-flex e-con e-child\" data-id=\"9cb0e32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b17e0c elementor-widget elementor-widget-text-editor\" data-id=\"0b17e0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gain a complete view of your competitive landscape and identify sooner where change creates opportunities. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e38bdd5 section section--intro e-flex e-con-boxed e-con e-parent\" data-id=\"e38bdd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd262f elementor-widget elementor-widget-heading\" data-id=\"ccd262f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Usage &amp; Attitude Research<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c5c93 elementor-widget elementor-widget-text-editor\" data-id=\"66c5c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Usage &#038; Attitude research provides a clear picture of your market and the consumers making choices within it. We connect who uses which products with where, when and why they use them. This reveals the needs, perceptions and preferences that drive behaviour, where opportunities exist within your category and how to build a solid foundation for your marketing plan. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c157235 section section--ctacards e-flex e-con-boxed e-con e-parent\" data-id=\"c157235\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed89945 e-con-full flex-none e-flex e-con e-child\" data-id=\"ed89945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fcea13 elementor-widget elementor-widget-heading\" data-id=\"3fcea13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who is<br \/>this for?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa522c elementor-button-info outline elementor-widget elementor-widget-button\" data-id=\"aaa522c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e20347 e-con-full flex-auto e-flex e-con e-child\" data-id=\"1e20347\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c78bd96 e-con-full card card--blue e-flex e-con e-child\" data-id=\"6c78bd96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e8072 elementor-widget elementor-widget-heading\" data-id=\"b1e8072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You lack a complete view of your market.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fefe94e elementor-widget elementor-widget-text-editor\" data-id=\"5fefe94e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You know who uses your product, but want to better understand how consumers use, experience and evaluate your category.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bae744e e-con-full card card--blue e-flex e-con e-child\" data-id=\"bae744e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-941ca5c elementor-widget elementor-widget-heading\" data-id=\"941ca5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You want to understand what drives consumer choice.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5382b57 elementor-widget elementor-widget-text-editor\" data-id=\"5382b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You want to uncover the needs, motivations and perceptions behind consumer behaviour and understand why people choose particular products or brands.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7186cf e-con-full card card--blue e-flex e-con e-child\" data-id=\"e7186cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a55e92e elementor-widget elementor-widget-heading\" data-id=\"a55e92e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You are looking for new opportunities for growth.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a292ca elementor-widget elementor-widget-text-editor\" data-id=\"3a292ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You want to identify which usage occasions, target audiences or market developments offer opportunities to grow your brand, communications or product portfolio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b0e335 e-flex e-con-boxed e-con e-parent\" data-id=\"9b0e335\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff849db section e-con-full e-flex e-con e-child\" data-id=\"ff849db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0020212 e-con-full flipcards e-flex e-con e-child\" data-id=\"0020212\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2284790 e-con-full flipcard open e-flex e-con e-child\" data-id=\"2284790\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" style=\"--index:0\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca67beb mobile-hide-br elementor-widget elementor-widget-heading\" data-id=\"ca67beb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See where shifts in your market create opportunities.\n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-256e629 e-con-full flipcard__content e-flex e-con e-child\" data-id=\"256e629\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d536712 flex-1 elementor-widget elementor-widget-text-editor\" data-id=\"d536712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Knowing who uses your product is valuable. But only when you understand what, where, when and why consumers choose can you see how your market really works. Usage &#038; Attitude research brings these different perspectives together and reveals what drives behaviour within your category.  <\/span><\/p><p><span style=\"font-weight: 400;\">We turn these insights into a category model tailored to your market. This shows not only how consumers behave today, but also where change is emerging and where new opportunities exist for your brand, communications or product portfolio. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f987f8d e-con-full flex-1 flipcard__nav e-flex e-con e-child\" data-id=\"f987f8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af884dc elementor-button-info button-icon disabled elementor-widget elementor-widget-button\" data-id=\"af884dc\" data-element_type=\"widget\" data-e-type=\"widget\" disabled=\"disabled\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30e9003 elementor-button-info button-icon js-next elementor-widget elementor-widget-button\" data-id=\"30e9003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d6ef60 e-con-full flipcard e-flex e-con e-child\" data-id=\"7d6ef60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" style=\"--index:1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea41886 mobile-hide-br elementor-widget elementor-widget-heading\" data-id=\"ea41886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Map your<br \/>category.\n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b95dc5 e-con-full flipcard__content e-flex e-con e-child\" data-id=\"7b95dc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d6864a flex-1 elementor-widget elementor-widget-text-editor\" data-id=\"8d6864a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gain insight into who uses your category, which products and brands they choose, and how different groups behave. This provides a clear starting point for understanding how consumers engage with and experience your market. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1254e9 e-con-full flex-1 flipcard__nav e-flex e-con e-child\" data-id=\"e1254e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-057989b elementor-button-info button-icon js-prev elementor-widget elementor-widget-button\" data-id=\"057989b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb85e0 elementor-button-info button-icon js-next elementor-widget elementor-widget-button\" data-id=\"6bb85e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70eab70 e-con-full flipcard e-flex e-con e-child\" data-id=\"70eab70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" style=\"--index:2\">\n\t\t\t\t<div class=\"elementor-element elementor-element-032e01a mobile-hide-br elementor-widget elementor-widget-heading\" data-id=\"032e01a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understand what <br \/>drives behaviour.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10fc4ac e-con-full flipcard__content e-flex e-con e-child\" data-id=\"10fc4ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf9543 flex-1 elementor-widget elementor-widget-text-editor\" data-id=\"1cf9543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Look beyond the choices consumers make. We connect behaviour with needs, perceptions and the context in which products are used. This reveals why choices differ and what matters at different moments.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a269d59 e-con-full flex-1 flipcard__nav e-flex e-con e-child\" data-id=\"a269d59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b31d69 elementor-button-info button-icon js-prev elementor-widget elementor-widget-button\" data-id=\"9b31d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe4795 elementor-button-info button-icon js-next elementor-widget elementor-widget-button\" data-id=\"afe4795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65c85a9 e-con-full flipcard e-flex e-con e-child\" data-id=\"65c85a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" style=\"--index:3\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a5a5d mobile-hide-br elementor-widget elementor-widget-heading\" data-id=\"41a5a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover where<br \/>opportunities are emerging.\n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1012ca3 e-con-full flipcard__content e-flex e-con e-child\" data-id=\"1012ca3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bee4fe7 flex-1 elementor-widget elementor-widget-text-editor\" data-id=\"bee4fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bring all insights together to reveal patterns, shifts and white-space opportunities. This shows where untapped potential lies and which opportunities are worth exploring or developing further.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f67544 e-con-full flex-1 flipcard__nav e-flex e-con e-child\" data-id=\"8f67544\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e06326 elementor-button-info button-icon js-prev elementor-widget elementor-widget-button\" data-id=\"8e06326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f0f05 elementor-button-info button-icon disabled elementor-widget elementor-widget-button\" data-id=\"f5f0f05\" data-element_type=\"widget\" data-e-type=\"widget\" disabled=\"disabled\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54bf22b e-flex e-con-boxed e-con e-parent\" data-id=\"54bf22b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0c98e8 section section--xl e-con-full e-flex e-con e-child\" data-id=\"e0c98e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa6a08 elementor-widget elementor-widget-heading\" data-id=\"1fa6a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make market insight actionable.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0390b3e e-con-full e-flex e-con e-child\" data-id=\"0390b3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a6ecb4f e-con-full p-lg br-md e-flex e-con e-child\" data-id=\"a6ecb4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b5ce039 e-con-full e-flex e-con e-child\" data-id=\"b5ce039\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c7033 flex-none elementor-widget elementor-widget-image\" data-id=\"78c7033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/positief_smiley-1.png\" class=\"attachment-thumbnail size-thumbnail wp-image-6698\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f647c2c e-con-full e-flex e-con e-child\" data-id=\"f647c2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e437256 flex-auto elementor-widget elementor-widget-heading\" data-id=\"e437256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Behaviour.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d6f31 opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"c7d6f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">See how consumers navigate your category: what they use, buy and choose, and how different groups differ from one another.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9f39ac e-con-full p-lg br-md e-flex e-con e-child\" data-id=\"a9f39ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f6d241c e-con-full e-flex e-con e-child\" data-id=\"f6d241c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d70a2 flex-none elementor-widget elementor-widget-image\" data-id=\"d6d70a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/doelgroep-1.png\" class=\"attachment-thumbnail size-thumbnail wp-image-8063\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b74179 e-con-full e-flex e-con e-child\" data-id=\"3b74179\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-586d2c1 flex-auto elementor-widget elementor-widget-heading\" data-id=\"586d2c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Needs.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb3d5ff opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"eb3d5ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Understand which functional and emotional needs come into play and what consumers are ultimately trying to achieve.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cd552a e-con-full p-lg br-md e-flex e-con e-child\" data-id=\"7cd552a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9a09782 e-con-full e-flex e-con e-child\" data-id=\"9a09782\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d69cbb flex-none elementor-widget elementor-widget-image\" data-id=\"8d69cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/zandloper-1.png\" class=\"attachment-thumbnail size-thumbnail wp-image-7548\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf31e67 e-con-full e-flex e-con e-child\" data-id=\"bf31e67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d258e87 flex-auto elementor-widget elementor-widget-heading\" data-id=\"d258e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Usage Occasions.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a9b27 opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"d3a9b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Discover the contexts in which your product or category plays a role, and how expectations and choices change from one occasion to another.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0ca252 e-con-full p-lg br-md e-flex e-con e-child\" data-id=\"c0ca252\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ba8e9af e-con-full e-flex e-con e-child\" data-id=\"ba8e9af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aaac97 flex-none elementor-widget elementor-widget-image\" data-id=\"6aaac97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/interview-1.png\" class=\"attachment-thumbnail size-thumbnail wp-image-7547\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2539956 e-con-full e-flex e-con e-child\" data-id=\"2539956\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7485b0b flex-auto elementor-widget elementor-widget-heading\" data-id=\"7485b0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personas.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9daefb4 opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"9daefb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bring relevant differences between consumers to life through recognisable profiles. This makes research insights easier to apply across marketing, innovation and communications. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fc765a section section--iconlist e-flex e-con-boxed e-con e-parent\" data-id=\"3fc765a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7343d5f e-con-full e-flex e-con e-child\" data-id=\"7343d5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-054f151 elementor-widget elementor-widget-heading\" data-id=\"054f151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">what our approach <br \/>delivers.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b367d4 e-con-full e-flex e-con e-child\" data-id=\"6b367d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c156af2 e-con-full e-flex e-con e-child\" data-id=\"c156af2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-840f92c e-con-full flex-1 e-flex e-con e-child\" data-id=\"840f92c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-227f0e3 elementor-widget elementor-widget-image\" data-id=\"227f0e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/elementor\/thumbs\/insights-ru40ne72vpls71db75ptdxu3vrcazid609ry4ebnfc.png\" title=\"insights\" alt=\"insights\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7cfcdf e-con-full e-flex e-con e-child\" data-id=\"f7cfcdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9cf4ab elementor-widget elementor-widget-heading\" data-id=\"b9cf4ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A sharp view of your market.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be194f8 opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"be194f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Understand how your category works and which developments and relationships shape it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ba54a3 e-con-full flex-1 e-flex e-con e-child\" data-id=\"9ba54a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-791b97a elementor-widget elementor-widget-image\" data-id=\"791b97a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/elementor\/thumbs\/kompas-ru40nhyfn1qxhh7ul7cbnwvy9atruas3csdw1i62qg.png\" title=\"kompas\" alt=\"kompas\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00ea2e1 e-con-full e-flex e-con e-child\" data-id=\"00ea2e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afca3c5 elementor-widget elementor-widget-heading\" data-id=\"afca3c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A clear view of untapped opportunities.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0cd1db opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"c0cd1db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Discover opportunities to create new relevance and further grow your brand or offering.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f7b5c1 e-con-full e-flex e-con e-child\" data-id=\"5f7b5c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f36a1a1 e-con-full flex-1 e-flex e-con e-child\" data-id=\"f36a1a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-835e376 elementor-widget elementor-widget-image\" data-id=\"835e376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/elementor\/thumbs\/document-ru40n9hvxjfckzk4yloojh0swtzgx0uibmiiq0imag.png\" title=\"document\" alt=\"document\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0674aa e-con-full e-flex e-con e-child\" data-id=\"a0674aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1ed5dd elementor-widget elementor-widget-heading\" data-id=\"a1ed5dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evidence to inform innovation and communications.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29976ab opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"29976ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Identify where new propositions have potential and which contexts your communications can respond to.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35f0a4b e-con-full flex-1 e-flex e-con e-child\" data-id=\"35f0a4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30218af elementor-widget elementor-widget-image\" data-id=\"30218af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/elementor\/thumbs\/doel-ru40nbdkb7hx87henmhxogjq3lq7cf1yzvthokfty0.png\" title=\"doel\" alt=\"doel\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40ee598 e-con-full e-flex e-con e-child\" data-id=\"40ee598\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e56f70 elementor-widget elementor-widget-heading\" data-id=\"8e56f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Guidance for your marketing strategy.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-906d668 opacity-75 elementor-widget elementor-widget-text-editor\" data-id=\"906d668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Turn a wealth of market and consumer insight into clear decisions and priorities for what comes next.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03d2ada e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"03d2ada\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a045bda masked masked--flipv elementor-widget elementor-widget-image\" data-id=\"a045bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Concept-testing-Blauw-Research.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-5195\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Concept-testing-Blauw-Research.jpg 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Concept-testing-Blauw-Research-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Concept-testing-Blauw-Research-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f2d0620 section e-flex e-con-boxed e-con e-parent\" data-id=\"7f2d0620\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1289ef92 elementor-widget elementor-widget-heading\" data-id=\"1289ef92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related solutions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d43e69b swiper-full elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"7d43e69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Groei vinden&quot;,&quot;_id&quot;:&quot;3035b42&quot;},{&quot;slide_title&quot;:&quot;Groei vinden&quot;,&quot;_id&quot;:&quot;be5dc47&quot;},{&quot;slide_title&quot;:&quot;Groei vinden&quot;,&quot;_id&quot;:&quot;99eea06&quot;},{&quot;slide_title&quot;:&quot;Groei vinden&quot;,&quot;_id&quot;:&quot;e2eb192&quot;}],&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70306220 e-flex e-con-boxed e-con e-child\" data-id=\"70306220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7039fa8 e-con-full card--vertical card--image card--white e-flex e-con e-child\" data-id=\"7039fa8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ac5e80 e-con-full card__content e-flex e-con e-child\" data-id=\"0ac5e80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb7286 elementor-widget elementor-widget-heading\" data-id=\"5cb7286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Category Entry Points.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84fd191 elementor-widget elementor-widget-text-editor\" data-id=\"84fd191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Discover when consumers think about your category and how strongly your brand is associated with those moments. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f659185 tag elementor-widget elementor-widget-heading\" data-id=\"f659185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Brand<br \/>strategy<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f0d17 image image--43 masked elementor-widget elementor-widget-image\" data-id=\"e2f0d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-286-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5192\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-286-768x512.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-286-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-286.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98d3e8 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"a98d3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/product\/category-entry-points-ceps\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59ef02c e-flex e-con-boxed e-con e-child\" data-id=\"59ef02c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2cc733d e-con-full card--vertical card--image card--white e-flex e-con e-child\" data-id=\"2cc733d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f953471 e-con-full card__content e-flex e-con e-child\" data-id=\"f953471\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a754e elementor-widget elementor-widget-heading\" data-id=\"e2a754e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Image &amp; positioning.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59bcdb1 elementor-widget elementor-widget-text-editor\" data-id=\"59bcdb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">See how your brand is perceived and where there is scope to differentiate it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5740df tag elementor-widget elementor-widget-heading\" data-id=\"e5740df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Brand<br \/>strategy<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8628900 image image--43 masked elementor-widget elementor-widget-image\" data-id=\"8628900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-113-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5193\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-113-768x512.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-113-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-113.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9d1f6 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"2b9d1f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/product\/brand-image-and-positioning\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c29805d e-flex e-con-boxed e-con e-child\" data-id=\"c29805d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b8733ae e-con-full card--vertical card--image card--white e-flex e-con e-child\" data-id=\"b8733ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-98f45b3 e-con-full card__content e-flex e-con e-child\" data-id=\"98f45b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2939981 elementor-widget elementor-widget-heading\" data-id=\"2939981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Distinctive Brand Assets (DBAs).<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e904bb5 elementor-widget elementor-widget-text-editor\" data-id=\"e904bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Measure which brand elements are immediately associated with your brand and which need strengthening.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d2a6ad tag elementor-widget elementor-widget-heading\" data-id=\"8d2a6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Brand<br \/>strategy<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e164a image image--43 masked elementor-widget elementor-widget-image\" data-id=\"98e164a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-347-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5194\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-347-768x512.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-347-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-347.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc30286 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"cc30286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/product\/distinctive-brand-assets-dbas\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e030e41 e-flex e-con-boxed e-con e-child\" data-id=\"e030e41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-176a750 e-con-full card--vertical card--image card--white e-flex e-con e-child\" data-id=\"176a750\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-482d9f1 e-con-full card__content e-flex e-con e-child\" data-id=\"482d9f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b73b4a4 elementor-widget elementor-widget-heading\" data-id=\"b73b4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Segmentation.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8c71f elementor-widget elementor-widget-text-editor\" data-id=\"7e8c71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Identify which target audiences are genuinely different and how to reach them more effectively.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a510e82 tag elementor-widget elementor-widget-heading\" data-id=\"a510e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Brand<br \/>strategy<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b854c image image--43 masked elementor-widget elementor-widget-image\" data-id=\"53b854c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-310-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5196\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-310-768x512.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-310-300x200.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-310.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0479e8 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"a0479e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/product\/segmentation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d52e340 e-flex e-con-boxed e-con e-parent\" data-id=\"d52e340\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5eed391 section e-con-full e-flex e-con e-child\" data-id=\"5eed391\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a3301f5 e-con-full e-flex e-con e-child\" data-id=\"a3301f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8109866 e-con-full e-flex e-con e-child\" data-id=\"8109866\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbe707 elementor-widget elementor-widget-heading\" data-id=\"ebbe707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In practice.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de2f163 outline elementor-widget elementor-widget-button\" data-id=\"de2f163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all case studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dcd899 e-con-full e-flex e-con e-child\" data-id=\"2dcd899\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a2912a elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"6a2912a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:5474,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-5474\">.elementor-5474 .elementor-element.elementor-element-53babda{--display:flex;}.elementor-5474 .elementor-element.elementor-element-106167e{--display:flex;}.elementor-5474 .elementor-element.elementor-element-89dde1d .elementor-heading-title{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-849727b{color:var( --e-global-color-1cb513e );}.elementor-5474 .elementor-element.elementor-element-2681c6f .elementor-heading-title{font-weight:800;text-transform:uppercase;line-height:11px;word-spacing:0px;color:var( --e-global-color-1cb513e );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-5530 post-5530 case type-case status-publish has-post-thumbnail hentry case_category-brand_strategy\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Etos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHow does Etos use an online research community to win young mothers?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/brand_strategy\/\" rel=\"tag\">Brand strategy<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"310\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2-768x310.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5826\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2-768x310.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2-300x121.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/6475da1399c5ebe5f371c184_community-research-etos-mums-940-x-380-compressor-2.jpg 940w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/etos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5474\" class=\"elementor elementor-5474 elementor-1859 elementor-1859 e-loop-item e-loop-item-5533 post-5533 case type-case status-publish has-post-thumbnail hentry case_category-brand_strategy\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-53babda e-con-full card--image e-flex e-con e-child\" data-id=\"53babda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-106167e e-con-full card__content e-flex e-con e-child\" data-id=\"106167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dde1d elementor-widget elementor-widget-heading\" data-id=\"89dde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Bol<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849727b elementor-widget elementor-widget-text-editor\" data-id=\"849727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCurious how bol optimised the customer journey for top customers to enhance their shopping experience?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2681c6f tag elementor-widget elementor-widget-heading\" data-id=\"2681c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.blauw.com\/en\/case_category\/brand_strategy\/\" rel=\"tag\">Brand strategy<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c82ba image masked elementor-widget elementor-widget-image\" data-id=\"96c82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"310\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Bol.com-path-to-purchase-940-x-380-768x310.jpg\" class=\"attachment-medium_large size-medium_large wp-image-7419\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Bol.com-path-to-purchase-940-x-380-768x310.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Bol.com-path-to-purchase-940-x-380-300x121.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Bol.com-path-to-purchase-940-x-380.jpg 940w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b777 elementor-button-info button-icon elementor-widget elementor-widget-button\" data-id=\"e25b777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/case\/bol-customer-journey\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dd8cbc e-flex e-con-boxed e-con e-parent\" data-id=\"4dd8cbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2033c93 section section--xl e-con-full e-flex e-con e-child\" data-id=\"2033c93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5b9a430 e-con-full br-md e-flex e-con e-child\" data-id=\"5b9a430\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e2dddfa e-con-full flex-2 e-flex e-con e-child\" data-id=\"e2dddfa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b21667 elementor-widget elementor-widget-heading\" data-id=\"0b21667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See what your market is trying to tell you.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-694f8f1 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"694f8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Behaviour, needs and usage occasions reveal where opportunities are emerging. Turn these insights into your next strategic move. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf9b1b elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"1cf9b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.blauw.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62bcb32 e-con-full flex-3 e-flex e-con e-child\" data-id=\"62bcb32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9abbd flex-1 masked masked--tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1f9abbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"429\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-768x429.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5079\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-768x429.jpg 768w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-300x168.jpg 300w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-1024x572.jpg 1024w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-1536x858.jpg 1536w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/07\/bios-duiken-2048x1144.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68614e2 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"68614e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"350\" src=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png\" class=\"attachment-large size-large wp-image-5101\" alt=\"\" srcset=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob.png 336w, https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/duiken-card-mob-288x300.png 288w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Usage &amp; Attitude Research Those who understand behaviour spot opportunities sooner. Gain a complete view of your competitive landscape and identify sooner where change creates opportunities. Usage &amp; Attitude Research Usage &#038; Attitude research provides a clear picture of your market and the consumers making choices within it. We connect who uses which products with [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":5071,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5297","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Usage &amp; Attitude Research | Basis for Positioning &amp; Growth | Blue Research<\/title>\n<meta name=\"description\" content=\"Gain valuable insights into consumer attitudes with our Usage &amp; Attitude research. Understand your target audience&#039;s needs, perceptions and preferences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blauw.com\/en\/product\/usage-attitude-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usage &amp; Attitude Research | Basis for Positioning &amp; Growth | Blue Research\" \/>\n<meta property=\"og:description\" content=\"Gain valuable insights into consumer attitudes with our Usage &amp; Attitude research. Understand your target audience&#039;s needs, perceptions and preferences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blauw.com\/en\/product\/usage-attitude-research\/\" \/>\n<meta property=\"og:site_name\" content=\"blauw\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T08:29:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/positief_smiley-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"60\" \/>\n\t<meta property=\"og:image:height\" content=\"60\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/product\\\/usage-attitude-research\\\/\",\"url\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/product\\\/usage-attitude-research\\\/\",\"name\":\"Usage & Attitude Research | Basis for Positioning & Growth | Blue Research\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/product\\\/usage-attitude-research\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/product\\\/usage-attitude-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blauw.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/positief_smiley-1.png\",\"datePublished\":\"2026-09-10T15:09:57+00:00\",\"dateModified\":\"2026-10-21T08:29:49+00:00\",\"description\":\"Gain valuable insights into consumer attitudes with our Usage & Attitude research. Understand your target audience's needs, perceptions and preferences.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/product\\\/usage-attitude-research\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.blauw.com\\\/en\\\/product\\\/usage-attitude-research\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/product\\\/usage-attitude-research\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.blauw.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/positief_smiley-1.png\",\"contentUrl\":\"https:\\\/\\\/www.blauw.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/positief_smiley-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/product\\\/usage-attitude-research\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Homepage\",\"item\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Products\",\"item\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/product\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Usage &#038; Attitude Research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/\",\"name\":\"blauw\",\"description\":\"Market research firm Blauw Research\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/#organization\"},\"alternateName\":\"www.blauw.com\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/#organization\",\"name\":\"blauw\",\"url\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.blauw.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Blauw-Favicon-600-x-600.png\",\"contentUrl\":\"https:\\\/\\\/www.blauw.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Blauw-Favicon-600-x-600.png\",\"width\":600,\"height\":600,\"caption\":\"blauw\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blauw.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/blauwresearch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@BlauwResearch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/blauw-research\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Usage & Attitude Research | Basis for Positioning & Growth | Blue Research","description":"Gain valuable insights into consumer attitudes with our Usage & Attitude research. Understand your target audience's needs, perceptions and preferences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blauw.com\/en\/product\/usage-attitude-research\/","og_locale":"en_GB","og_type":"article","og_title":"Usage & Attitude Research | Basis for Positioning & Growth | Blue Research","og_description":"Gain valuable insights into consumer attitudes with our Usage & Attitude research. Understand your target audience's needs, perceptions and preferences.","og_url":"https:\/\/www.blauw.com\/en\/product\/usage-attitude-research\/","og_site_name":"blauw","article_modified_time":"2026-10-21T08:29:49+00:00","og_image":[{"width":60,"height":60,"url":"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/positief_smiley-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.blauw.com\/en\/product\/usage-attitude-research\/","url":"https:\/\/www.blauw.com\/en\/product\/usage-attitude-research\/","name":"Usage & Attitude Research | Basis for Positioning & Growth | Blue Research","isPartOf":{"@id":"https:\/\/www.blauw.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.blauw.com\/en\/product\/usage-attitude-research\/#primaryimage"},"image":{"@id":"https:\/\/www.blauw.com\/en\/product\/usage-attitude-research\/#primaryimage"},"thumbnailUrl":"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/positief_smiley-1.png","datePublished":"2026-09-10T15:09:57+00:00","dateModified":"2026-10-21T08:29:49+00:00","description":"Gain valuable insights into consumer attitudes with our Usage & Attitude research. Understand your target audience's needs, perceptions and preferences.","breadcrumb":{"@id":"https:\/\/www.blauw.com\/en\/product\/usage-attitude-research\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blauw.com\/en\/product\/usage-attitude-research\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.blauw.com\/en\/product\/usage-attitude-research\/#primaryimage","url":"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/positief_smiley-1.png","contentUrl":"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/positief_smiley-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.blauw.com\/en\/product\/usage-attitude-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Homepage","item":"https:\/\/www.blauw.com\/en\/"},{"@type":"ListItem","position":2,"name":"Products","item":"https:\/\/www.blauw.com\/en\/product\/"},{"@type":"ListItem","position":3,"name":"Usage &#038; Attitude Research"}]},{"@type":"WebSite","@id":"https:\/\/www.blauw.com\/en\/#website","url":"https:\/\/www.blauw.com\/en\/","name":"blauw","description":"Market research firm Blauw Research","publisher":{"@id":"https:\/\/www.blauw.com\/en\/#organization"},"alternateName":"www.blauw.com","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blauw.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.blauw.com\/en\/#organization","name":"blauw","url":"https:\/\/www.blauw.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.blauw.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/Blauw-Favicon-600-x-600.png","contentUrl":"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/08\/Blauw-Favicon-600-x-600.png","width":600,"height":600,"caption":"blauw"},"image":{"@id":"https:\/\/www.blauw.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/blauwresearch\/","https:\/\/www.youtube.com\/@BlauwResearch","https:\/\/www.linkedin.com\/company\/blauw-research\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/pages\/5297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/comments?post=5297"}],"version-history":[{"count":18,"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/pages\/5297\/revisions"}],"predecessor-version":[{"id":9385,"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/pages\/5297\/revisions\/9385"}],"up":[{"embeddable":true,"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/pages\/5071"}],"wp:attachment":[{"href":"https:\/\/www.blauw.com\/en\/wp-json\/wp\/v2\/media?parent=5297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}