Blauw is taking a major step into the future of brand and campaign research with the establishment of a new practice, fully focused on AI, Analytics, and technical innovative solutions within Branding & Marketing ROI. Tim Koekkoek started as Managing Partner of Blauw Brand & Campaign on 1 February and will lead this strategic expansion. <\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
Blog\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tBlauw has set itself the goal of growing through transformation, innovation, and improvement. The development of this new practice plays a key role in this. By leveraging AI and advanced analytics, Blauw Brand & Campaign helps advertisers with in-depth insight into the effect of their campaigns and supports them in making the right strategic choices. <\/p>
Data-driven innovation as a driving force<\/h2>
\u200d<\/strong>Under the leadership of Tim Koekkoek, the practice will focus on developing methods and solutions that help advertisers, agencies, and operators to optimise the impact of their media choices. \u201cOur goal is not only to provide marketers with insight into how their campaigns are performing, but also to offer concrete support in improving their returns,\u201d says Koekkoek. <\/p>With 20 years of experience in the marketing and research industry, including at MeMo\u00b2 and Kantar, Koekkoek has a proven track record in translating complex data into impactful strategies for brands. \u201cWith Tim’s arrival, we have found a leader who can take brand and campaign research to the next level,\u201d says Jos Vink, CEO of Blauw. \u201cHis entrepreneurial mindset and creativity make him ideally suited to help our clients optimise their media choices.\u201d <\/p>
With this strategic expansion, Blauw is taking a major step towards the future of brand and campaign research, where technological innovation and data-driven insights are central.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.blauw.com\/wp-content\/uploads\/2026\/09\/Tim.jpeg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"The excerpt goes here…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-5863","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\n
Tim Koekkoek starts as Managing Partner Blauw Brand & Campaign | Blauw Research<\/title>\n<meta name=\"description\" content=\"Tim Koekkoek started as Managing Partner of Blauw Brand & Campaign on February 1, 2025 and will lead this strategic expansion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blauw.com\/en\/tim-koekkoek-start-als-managing-partner-blauw-brand-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Koekkoek starts as Managing Partner Blauw Brand & Campaign | Blauw Research\" \/>\n<meta property=\"og:description\" content=\"Tim Koekkoek started as Managing Partner of Blauw Brand & Campaign on February 1, 2025 and will lead this strategic expansion.\" \/>\n<meta property=\"og:url\" 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Blauw has set itself the goal of growing through transformation, innovation, and improvement. The development of this new practice plays a key role in this. By leveraging AI and advanced analytics, Blauw Brand & Campaign helps advertisers with in-depth insight into the effect of their campaigns and supports them in making the right strategic choices. <\/p>
Data-driven innovation as a driving force<\/h2>
\u200d<\/strong>Under the leadership of Tim Koekkoek, the practice will focus on developing methods and solutions that help advertisers, agencies, and operators to optimise the impact of their media choices. \u201cOur goal is not only to provide marketers with insight into how their campaigns are performing, but also to offer concrete support in improving their returns,\u201d says Koekkoek. <\/p> With 20 years of experience in the marketing and research industry, including at MeMo\u00b2 and Kantar, Koekkoek has a proven track record in translating complex data into impactful strategies for brands. \u201cWith Tim’s arrival, we have found a leader who can take brand and campaign research to the next level,\u201d says Jos Vink, CEO of Blauw. \u201cHis entrepreneurial mindset and creativity make him ideally suited to help our clients optimise their media choices.\u201d <\/p> With this strategic expansion, Blauw is taking a major step towards the future of brand and campaign research, where technological innovation and data-driven insights are central.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t The excerpt goes here…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-5863","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"