The Effectiveness of F1 Sponsoring

Blauw has many years of experience in the field of international sponsoring, covering sports teams, competitions and tournaments. We work on projects in the field of sponsoring and sports with a dedicated and experienced team. Currently Blauw Research performs multiple major (inter)national sponsorship studies for:

For the partners of the UEFA Champions League we measure sponsoring effects since 2000. Currently this study covers 23 countries for Nissan, PepsiCo and Heineken. In motorsports, we currently conduct the sponsoring effectiveness trackers for Heineken and Aston Martin, measuring the impact of their F1 sponsoring. In addition, we work with Nissan on the evaluation of their sponsoring of Formula E.