Binne Heida

As a Business Lead on "Product" research, I help organizations develop and market new products. I bring the voice of the end customer to the table and have found that qualitative input and feedback combined with numerical substantiation provides the most rich results, moving product development forward quickly.

My approach is characterized by determination, creativity, stamina and continuous coordination.

In my spare time I like to get into my Gieterse sailing punt to explore the nature reserve "Weerribben-Wieden".

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