PersonaPanel
PERSONAPANEL GIVES RESEARCH DATA A SECOND LIFE.
Research always raises new questions. With PersonaPanel, you don’t have to go straight back into the field. You use AI to put new questions to a panel built from real survey data. That way, existing data keeps working for you on the everyday questions where you need a customer perspective fast.
A study answers the questions you asked upfront. But follow-up questions often come up as soon as you start working with the results.
What does a specific target group think of this proposition? What frustrations lie behind an outcome? Do segments respond differently to a new campaign?
Setting up new research for every new question costs time and budget. PersonaPanel makes existing research data interactive, so you can keep consulting it long after the project has ended.
HOW PERSONAPANEL WORKS.
Build on real survey data.
The panel is built from existing research data. That gives every respondent their own perspective, based on what they shared in earlier research.
Ask your target group.
Filter by relevant characteristics and segments. That shows you how different groups look at the same question, and where their perspectives diverge.
Ask a new question
Ask open or closed questions about whatever is relevant at that moment. That way, you don’t have to anticipate every future question in the original research.
Get instant insight.
PersonaPanel gives real-time answers from the panel you’ve built. That turns existing research data into a source of knowledge you can go back to whenever a new question comes up.
No fabricated
average consumer.
PersonaPanel doesn’t ask AI to invent what ‘the consumer’ probably thinks. The answers come from individual personas built from real survey data.
That keeps the differences between respondents and target groups in the results. You then filter by relevant characteristics to see where groups agree and where their perspectives diverge.
AI makes the data searchable. The original research data is the starting point.
Our research specialist
is happy to help.
WHEN DO YOU USE PERSONAPANEL?
A new proposition
is on the table.
You want a quick first customer perspective before deciding whether you need more extensive research.
A number raises
a new question.
You already have the outcome. Now you want to understand the needs, experiences or frustrations behind it.
You want to
compare segments.
See how different customer groups respond to the same campaign, proposition or question, and find out where the meaningful differences lie.
A research question is too
small for a new project.
Some questions deserve an answer, even when a whole new study would be out of proportion. That’s where PersonaPanel gives your existing data new value.
WHAT THIS APPROACH DELIVERS.
PersonaPanel doesn’t replace regular research. New market conditions, new target groups or decisions that call for fresh evidence can still require new research.
Its value lies in the space between those studies. You get more out of data you already have, and faster answers to everyday marketing questions, without starting from scratch every time.
A COMPLEMENT TO RESEARCH.
PersonaPanel doesn’t replace regular research. New market conditions, new target groups or decisions that call for fresh evidence can still require new research.
Its value lies in the space between those studies. You get more out of data you already have, and faster answers to everyday marketing questions, without starting from scratch every time.
What is PersonaPanel?
With Blauw’s PersonaPanel, you use AI to put new questions to a panel built from real survey data. New questions always come up after a study, and you don’t have to go straight back into the field to answer them. Your existing research data becomes interactive, so you can keep consulting it long after the project has ended.
Are PersonaPanel's answers made up by AI?
No. The answers come from individual personas built from real survey data. Every respondent has their own perspective, based on what they shared in earlier research. As a result, differences between respondents and target groups remain part of the result. AI makes the data queryable; the original research data is the starting point.
What questions can you ask PersonaPanel?
You ask open or closed questions about topics that are relevant at that moment. For example, what a specific target group thinks of a proposition, what frustrations lie behind an outcome, or how segments respond to a new campaign. You filter by relevant characteristics and segments, and PersonaPanel provides real-time answers from the panel you’ve built.
Does PersonaPanel replace new market research?
No. PersonaPanel complements regular research. New market conditions, new target audiences or decisions that demand fresh evidence may still require new research. The value lies in between those studies. You get answers to day-to-day marketing questions faster, and if in-depth exploration is needed, you know more clearly what subsequent research should investigate.
WHAT QUESTION WAS LEFT UNANSWERED AFTER YOUR LAST STUDY?
Put new questions to your existing survey data, and find out how many answers it still holds.
