What should sponsors do?
Now that the sports world is on hold, what do consumers expect from sponsors? It is important to keep working on the long-term relationship with sports fans. Stay visible and be relevant, even in this sports-free period.
The world of esports
These are uncertain times for everyone, not least for the sporting world. Everything is on hold. And we have no idea when we will next be able to enjoy sporting events. Lots and lots of people are in isolation at home, we're not allowed to go to the sport stadium, the pub or the canteen at the local sports centre.
UEFA Champions League Trends
You can now download our UEFA Champion League insights report to read all about the latest developments in perceptions about Champions League, watching behaviour and social media following.
Sports Media Profiler
Recently we have developed the Sports Media Profiler to provide detailed insight into sponsorship impact for different fan media profiles. With this model we can help brands to build meaningful relationships with relevant target groups through the sponsorship.
As a service provider, the aim of Blauw is to excel in achieving customer-driven success. And we do everything in our power to realise this ambition. We provide our clients with targeted advice on how to continuously improve their business relationships, innovations and brands.