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Boost your Brand with Distinctive Brand Assets

In this whitepaper, based on our DBA Benchmark, our branding experts take you through some striking and proven discoveries about Distinctive Brand Assets (DBAs) in a dynamic world. Download now to boost your brand recognition.

Heineken and digital

Drawing on our mutual interest in the digital domain, and inspired by the philosophy of Byron Sharp, we carried out a study in conjunction with Heineken. How can smart digital integration increase the reach, market penetration and awareness of the Heineken brand?

Key Rules qualitative research

Owing to the current situation, a shift is taking place from face-to-face qualitative research to online alternatives. Blauw is an expert in online qualitative research and our key rules for online interviews and focus groups explain our approach in more detail.

Measure how your brand is performing

The classic brand tracker assumes conscious, rational behaviour. We now know better: most of our decisions are made automatically, subconsciously and intuitively. And that calls for a new way of measuring! Download the infographic and see how you can get your brand performance in sharp focus.

Blauw Research

As a service provider, the aim of Blauw is to excel in achieving customer-driven success. And we do everything in our power to realise this ambition. We provide our clients with targeted advice on how to continuously improve their business relationships, innovations and brands.

Branding

Customer Experience

How do you make your customer enthusiastic, and at the same time making sure that employers are full of enthusiasm about working for your customers?

Marketing & Category management

Communication & Sponsoring

Our insights help strengthen the position of brands and achieve brand growth.

News & events:

News / 12 July 2022

Eva Gerritse is Insights Professional of the year

View full article

Blog / 28 April 2021

The power of brand assets: Rudi ist zurück!

View full article

Blog / 23 April 2021

Brand research: 4 tips for measuring your brand

View full article

Blog / 12 November 2020

FMCG expert en onderzoeker Nienke Vreugdenhil: “Als merk moet je tegenwoordig veel transparanter en eerlijker zijn”

View full article

News / 15 October 2020

Blauw once again selected as communications-research partner for Dutch government

View full article

Blog / 28 April 2020

Innovating in a radically changing world?

View full article

Expertises:

Research Community's

A Research Community provides a unique picture of the perceptions of your target group and the position your brand, product or service occupies.

Sponsoring & Sport

With our sponsorship research we analyse the impact of sponsorship for a great many sponsors on an ongoing basis.

Research Community's

A Research Community provides a unique picture of the perceptions of your target group and the position your brand, product or service occupies.

Sponsoring & Sport

With our sponsorship research we analyse the impact of sponsorship for a great many sponsors on an ongoing basis.

Selected projects:

The challenge of Landal GreenParks

Enhancing brand distinctiveness in a highly competitive Dutch market

Research Community Rabobank

With a community you will receive feedback from relevant target audience in a short space of time.

Building enduring customer relationship

The Voice of the Customer Programma continuous insight into customer relationships and drivers.

News & events:

News / 12 July 2022

Eva Gerritse is Insights Professional of the year

View full article

Blog / 28 April 2021

The power of brand assets: Rudi ist zurück!

View full article

Blog / 23 April 2021

Brand research: 4 tips for measuring your brand

View full article

Blog / 12 November 2020

FMCG expert en onderzoeker Nienke Vreugdenhil: “Als merk moet je tegenwoordig veel transparanter en eerlijker zijn”

View full article

News / 15 October 2020

Blauw once again selected as communications-research partner for Dutch government

View full article

Blog / 28 April 2020

Innovating in a radically changing world?

View full article