Boost your Brand with Distinctive Brand Assets
In this whitepaper, based on our DBA Benchmark, our branding experts take you through some striking and proven discoveries about Distinctive Brand Assets (DBAs) in a dynamic world. Download now to boost your brand recognition.
Heineken and digital
Drawing on our mutual interest in the digital domain, and inspired by the philosophy of Byron Sharp, we carried out a study in conjunction with Heineken. How can smart digital integration increase the reach, market penetration and awareness of the Heineken brand?
Key Rules qualitative research
Owing to the current situation, a shift is taking place from face-to-face qualitative research to online alternatives. Blauw is an expert in online qualitative research and our key rules for online interviews and focus groups explain our approach in more detail.
Measure how your brand is performing
The classic brand tracker assumes conscious, rational behaviour. We now know better: most of our decisions are made automatically, subconsciously and intuitively. And that calls for a new way of measuring! Download the infographic and see how you can get your brand performance in sharp focus.
As a service provider, the aim of Blauw is to excel in achieving customer-driven success. And we do everything in our power to realise this ambition. We provide our clients with targeted advice on how to continuously improve their business relationships, innovations and brands.