Sports Media Profiler
Recently we have developed the Sports Media Profiler to provide detailed insight into sponsorship impact for different fan media profiles. With this model we can help brands to build meaningful relationships with relevant target groups through the sponsorship.
Europa League Insights
We have been researching global sponsorships since 1999. Based on a recent study in 20 markets worldwide we have gathered interesting facts about the UEFA Europa League, including interest levels and media consumption. You can download our infographic with key insights.
'Building Distinctive Brand Assets' is a new book in the series How Brands Grow. It is written by Jenni Romaniuk, co-author of the second book by Byron Sharp. We have written a summary of this book, which you can download for free.
Formula E Insights
Formula E is becoming more and more popular. The results from our global research show that interest levels outside Europe are considerably higher than in Europe. In the coming weeks Formula E will visit two big cities in China, which is one of the top 5 countries with regard to Formula E popularity.
As a service provider, the aim of Blauw is to excel in achieving customer-driven success. And we do everything in our power to realise this ambition. We provide our clients with targeted advice on how to continuously improve their business relationships, innovations and brands.