Quantitative research
Make behaviour, attitudes and perceptions measurable.
Related Solutions
Quantitative research puts numbers to what your target audience thinks, feels and does. You see how strong certain patterns are, where groups differ and which developments need attention. That gives you the evidence to make more focused decisions.
Who is
this for?
You want to know how widely a view is shared.
You have hunches or ideas about your target audience, but want to quantify how widely certain needs, attitudes, perceptions or behaviours are actually shared.
You want a sharp view of the differences within your target audience.
You want to know how groups differ and find out which patterns and preferences matter for your brand, product or communication.
You want to back up a decision with data.
You’re facing a decision about your proposition, price, product or communication, for example, and want to measure which direction has the most potential before you invest further.
Quantitative research for reliable decision-making data.
You can run research among your own customers, or among consumers who don’t yet know your brand or product. We work with professional recruitment agencies and panels to reach the right target audience. That way, the sample and research design fit the question you want to answer.
Methods for
quantitative research.
A claim test shows which USPs, claims and product features appeal most to your target audience. You can’t say everything at once, so you want to know which message should come first. That helps you decide what to put front and centre in your communication, and which claims are better left out.
With a market simulator, you see which product features, prices and propositions drive your target audience’s choices. Based on conjoint research, you simulate different market scenarios and test what happens if you change price, delivery time, service or features, for example. That way, you can compare different product concepts and scenarios before you take them to market. You also see how preferences differ between segments, so you find out which proposition has the most potential, for which target audience and at what price.
With Wisdom of Crowds, you find out what price range consumers expect for a new product. Respondents estimate the average market price, and gamification gives them an incentive to answer as accurately as possible. Combining these estimates gives you an evidence-based view of the perceived value and the right price range for your product.
A Customer Decision Tree (CDT) shows which choice criteria drive what shoppers buy within a category. By implicitly measuring what someone chooses when a product isn’t available, you see whether brand, price, pack size or another product feature tips the balance. The CDT then maps the hierarchy between these choice criteria. That shows you which product features drive the choice for your brand, and what happens when your product drops out of the picture.
Implicit measurement reveals what consumers automatically associate with your brand, campaign or product, even when they find it hard to put into words. Techniques such as reaction-time measurement and eye-tracking add these automatic responses to what people consciously tell you. That way, you see what grabs attention, which associations your brand triggers and where your communication needs to adjust course.
Conjoint analysis shows which product features drive consumer choice, and how much value people place on each one. By asking respondents to choose between different combinations of price, features, size or speed, for example, you see the trade-offs they make. That tells you which product combination has the most potential, which features are worth investing in and what price fits.
The GeoType Profiler shows which lifestyle groups have the most potential for your product or service, and how to reach them in a targeted way. You link your research data to 14 GeoTypes, with information on household make-up, income, media use, brand preference and buying behaviour, among other things. That shows you which target audiences are promising, which proposition fits them and which media and communication reach them best.
Related methods.
Community research.
Put current questions straight to your target audience and dig into what’s behind their behaviour, needs and reactions.
Co-creation.
Involve consumers in developing and refining products, services and concepts, based on their experiences and needs.
Qualitative research.
Understand why people do what they do and which needs, experiences and motivations drive their behaviour and choices.
Panel research.
Reach the audience that matters for your research, and gather reliable insights from the right respondents.
In practice.
Odido
From numbers to a clear decision.
Want to measure behaviour, attitudes or perceptions, and know what the results mean for your next step? Talk it through with Blauw, and together we’ll work out which research design gives you the right answers.
