News & Blogs

Asking the right questions is a skill. And you usually don't do it alone. With the right questions, we initiate growth together. For you as a professional, for your brand and for your company. We cordially invite you to our exclusive inspiring Blauw Research for Growth event on Thursday afternoon, November 28. Inspiring because we show the breadth of the issues we have successfully applied with our clients through distinctive cases. Unique because of our keynote speaker on the well-known book 'Socrates on sneakers' who takes us on a stimulating journey into the human side of asking the right questions and why all too often we fail to ask them.

ING has won the Gouden Spreekbuis Mortgage Lenders. The mortgage lender showed the strongest development during this 27th edition. ING has a clear vision for the future of the mortgage market and the ability to constantly listen to customers and intermediaries. The concept of "financial resilience" and their focus on both functional and emotional customer preferences is seen as progressive. ING continues to perform strongly through their commitment to service excellence, competitive pricing and sustainability, which has allowed them to excel in the market.

Blauw Research is conducting the Mortgage Lenders Image Blueprint for the 27th time this year. This research measures the development of the performance of all relevant mortgage lenders on the Dutch market. It involves both brand performance and actual service as seen and experienced by independent mortgage advisors.

In late 2023, training provider de Baak won an EFFIE for the success of its campaign, with Blauw Research being recognized for its distinctive contribution. That news led to a demand from the market for a practical step-by-step plan for developing successful campaigns using market research.

The maturity of organizations in the field of customer experience is slowly increasing in the Netherlands. This is evident from years of research by Blauw Research into the customer-drivenness of organizations in the CX Benchmark. In 2024, around 70% of organizations in the Netherlands will be in one of the three highest stages of customer-drivenness. In 2018, this was still around 60%. What is causing this increase?

At Blauw, we have been conducting research into the customer-driven nature of organizations in the Netherlands since 2018. With these insights, we can tell you exactly what maturity stage your organization is in and what you can do to move up a stage. ‍Fill out the questionnaire below.