Echo
ECHO REVEALS HOW CONSUMERS BEHAVE.
Consumers leave thousands of signals every day. They see campaigns, visit stores, use media, search online and make purchases.
Echo brings these signals together in a single integrated platform. By connecting actual exposure, behaviour and purchase data, it reveals how consumers navigate the market and which factors contribute to brand and business growth.
This means you look not only at what consumers say, but more importantly at what they actually do.
Who is
this for?
You want to understand how consumers behave
Many data sources show only a small part of the consumer journey. Echo brings together media, brand, behavioural and purchase data to provide insight into the entire customer journey.
You want to know which touchpoints have an impact.
Consumers encounter dozens of brands, messages and touchpoints every day. Echo shows which interactions actually take place and how they relate to brand development and behaviour.
You want to make better decisions more quickly.
Real-time insight into consumer behaviour provides an up-to-date view of what is happening in the market. This allows brands to learn, optimise and grow more quickly.
Traditionally, organisations look at data sources in isolation. Media is measured in one system. Brand development in a tracker. Campaigns through research. And purchasing behaviour in sales reports. Echo brings these different worlds together.
Combining actual exposure, brand data, behavioural data and purchase data reveals the mechanisms behind growth. It shows which touchpoints contribute to brand development, which behaviours follow and how they ultimately lead to business outcomes.
Echo records actual brand, media and campaign exposure using innovative measurement methods such as location and audio matching.
This reveals which touchpoints actually occurred and which consumers were reached.
Understand what consumers do after encountering brands.
Echo shows how consumers move between media, stores, brands and categories. This provides a complete picture of behaviour across different touchpoints.
Linking exposure to Brand Power reveals which touchpoints contribute to the development of:
- Salience
- Connection
- Performance
This reveals not only who was reached, but also the impact that exposure has on the strength of a brand.
Ultimately, it is behaviour that matters.
Linking exposure and brand development to store visits, search behaviour, transactions and purchase data reveals which factors drive growth.
This reveals which investments, campaigns and touchpoints genuinely contribute to business outcomes.
Our research specialist
is happy to help.
Discover how
Echo works.
The engine behind Brand Growth Intelligence.
Echo is more than a campaign measurement tool. It provides the data foundation for Brand Growth Intelligence and supports multiple solutions across the Blauw portfolio.
Campaign Growth Tracker.
Link actual exposure to campaign impact and reveal which touchpoints contribute to brand growth.
Brand Growth Tracker.
Connect brand development with actual consumer behaviour and identify which signals predict future growth.
Brand Growth Modeller.
Use actual exposure and behavioural data to explain more accurately how marketing investments contribute to growth.
Consumer & Shopper Insights.
Understand how consumers move across categories, channels and purchase journeys.
What is Echo?
Echo by Blauw brings the signals consumers leave every day together in a single integrated platform. By connecting actual exposure, behaviour and purchase data, it reveals how consumers navigate the market and which factors contribute to brand and business growth. This allows you to base decisions on what consumers actually do.
What data does Echo bring together?
Echo combines actual exposure, brand data, behavioural data and purchase data. Media, brand development, campaigns and purchasing behaviour are often measured in separate systems today, and Echo brings those worlds together. This provides insight into the complete customer journey, from touchpoint to store visit, search behaviour and transaction.
How does Echo measure whether a consumer has actually seen a campaign?
Echo records actual brand, media and campaign touchpoints using innovative measurement methods such as location and audio matching. This reveals which touchpoints actually occurred and which consumers were reached. That forms the basis for everything Echo subsequently links to brand and behaviour.
How does Echo show what a campaign does for your brand?
Echo links exposure to Brand Power. This makes visible which touchpoints contribute to the development of Salience, Connection and Performance. It shows who you have reached and what impact that contact has on the strength of your brand.
Can Echo show which marketing investments contribute to growth?
Yes. Echo connects exposure and brand development to store visits, search behaviour, transactions and purchase data. As a result, you see which investments, campaigns and touchpoints genuinely contribute to business results. With the Brand Growth Modeller, you use this exposure and behavioural data to explain more accurately how marketing investments contribute to growth.
Our research specialist would be happy to discuss this with you.
A research specialist helps you determine how to compare ideas fairly and how much further exploration is needed before making the next development decision.
