Category Entry Points CEPs
Category Entry Points CEPs
Use Category Entry Points that boost your brand.
As a first mover and expert in Category Entry Points (CEPs) research, we go beyond explicitly measuring who, what, where, when, how and why (Byron Sharp). Many brands have already reinforced themselves with our innovative approach where we uncover unconscious decision processes (obv Daniel Kahneman) and factor the frequency of CEPs and their competitive position into our advice.
About
Category Entry Points CEPs
CEPs research: for powerful brands and wonderful business results
- Explore the breadth and depth of relevant CEPs with the CEP Power Recce ("rekkie," from reconnaissance)
- Quantify where your opportunities lie in the category with the CEP Power Booster.
- Optimize the success of your marcom efforts over time with our CEP Power Program.
Want to know more about our Category Entry Points (CEPs) surveys?
CEP Power Recce
In order for your brand to claim the moments in which the category is thought of. For effective deployment of category entry points.
CEP Power Recce
In order for your brand to claim the moments in which the category is thought of. For effective deployment of category entry points.
CEP Power Booster
Claim with your brand the most relevant moments that make buyers think of your category. This will give you a strong mental market share but most importantly, additional buying behavior now and in the future.
CEP Power Booster
Claim with your brand the most relevant moments that make buyers think of your category. This will give you a strong mental market share but most importantly, additional buying behavior now and in the future.
CEP Power Program
Reinforce your brand's buying behavior of buyers in your category, precisely over time. So that you direct your most relevant CEPs, for example, in marketing communications.
CEP Power Program
Reinforce your brand's buying behavior of buyers in your category, precisely over time. So that you direct your most relevant CEPs, for example, in marketing communications.
"The CEPs interviews were very enlightening. You get a representative from different target groups at the table in a short time. In a short time we got an enormous wealth of useful information. It was also a real treat to be present for that."
Are you curious about how we can help you with CEPs research?
