Selecting Ideas
SELECTING IDEAS THAT DESERVE FURTHER INVESTMENT.
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After ideation, you often have more ideas than time or budget to develop them. You need to know early which directions have potential and which are best left behind. The Idea Screener allows you to compare up to 100 product ideas at once. The Concept Description Test then reveals how your target audience understands and values the most promising ideas.
Who is
this for?
You have too many good ideas.
There are dozens of directions on the table. You need an evidence-based way to determine which ideas deserve further attention first.
The shortlist is being driven by internal preferences.
Different teams have their own favourites. You want to bring in the voice of the market before internal preferences determine where the development budget is spent.
You want to reduce risk early.
Developing an idea fully takes time and money. That is why you first need to know which ideas have sufficient market potential to justify that investment.
At this stage, an idea does not need to be fully developed. The priority is to distinguish quickly between the options. Which ideas stand out? Which have potential? And which deserve a further round of research?
That is why you combine quantitative selection with qualitative exploration. First, you compare a large number of ideas using the same criteria. You then explore the strongest directions in greater depth to understand what people see in them, how they interpret them and what they value. This prevents a promising idea from being rejected too early because of how it is worded, or an appealing idea from moving forward without sufficient potential.
Test up to 100 product ideas at once and compare them across six KPIs. The Launch Score combines these KPIs into a single measure of expected market success. This quickly reveals which ideas rise to the top and where further investment offers the greatest potential.
An initial concept description may seem perfectly clear internally, but your target audience may see it differently. AI-led conversations reveal how people interpret the idea, what appeals to them and where questions arise. This also shows what needs refining before you develop the concept further.
A ranking tells you which idea scores higher. For the next step, you also need to understand why. Combining scores with qualitative exploration provides direction for further development. This means the selection process directly informs a stronger concept.
FROM A LONGLIST TO A DEVELOPMENT DECISION.
Longlist.
Turn the ideas into clear, comparable propositions that can be assessed on the same basis.
Screening.
Test up to 100 ideas at once and use the Launch Score to quickly identify differences in market potential.
In-depth analysis.
For promising ideas, explore how the target audience understands, experiences and values each one.
Selection.
Decide which ideas should move forward and take the initial improvements directly into the concept testing phase.
WHAT THIS APPROACH DELIVERS.
You end up with more than a top three. You know which ideas deserve further investment and what they need to become stronger. This directs your development budget towards ideas supported by market evidence from an early stage.
Our research specialist
is happy to help.
The next step in your innovation process.
GENERATE IDEAS.
Not enough strong directions to choose from? Identify new needs and ideas in the market and broaden your innovation funnel first.
Development
CONCEPT TESTING.
Develop a promising idea into a clear proposition that consumers can genuinely understand and assess.
Development
PRODUCT DEVELOPMENT.
Identify which product features enhance the experience and where adjustments are needed before scaling up.
Development
GO TO MARKET.
Test whether the proposition, packaging and communications are strong enough for the market launch.
Development
In practice.
Odido
Uitgekookt
WHICH IDEA DESERVES YOUR NEXT INVESTMENT?
A research specialist helps you determine how to compare ideas fairly and how much further exploration is needed before making the next development decision.
COMPARE A LARGE NUMBER OF IDEAS QUICKLY?
The Idea Screener allows you to test up to 100 product ideas at once. The Launch Score quickly reveals which directions have enough potential to develop further.
