Rightsholder Image Tracking
Understand how fans see your organisation.
In sport, the way people see a club, governing body or event can change quickly. Rights Holder Image Tracking shows you, day by day, how fans perceive your organisation, how relevant image KPIs are developing and which moments call for a closer look.
Related Solutions
Continuous measurement puts changes in image into context.
Sport never stands still. Results, decisions and events off the pitch can all coincide with a shift in how the organisation is perceived.
Continuous measurement stops a single one-off moment from defining the overall picture. You follow developments throughout the year and can map notable shifts against relevant events.
Who is
this for?
You want to understand what drives your image.
We show when relevant image KPIs change and what was happening at the time. That gives you direction for further analysis and action.
You want to demonstrate your value to sponsors.
Understanding how fans perceive your organisation helps you show more clearly what you stand for as a brand and as a partner.
You want to build your reputation with purpose.
By tracking each image dimension over time, you can see which associations are getting stronger and which need more attention in your strategy and communications.
working together
with blauw.
A new data point every day.
We collect data all year round. That gives you a reliable picture of how things are developing, and makes the outcome less dependent on a single measurement.
Linking shifts to context.
We set changes against events on and off the pitch. That gives you a better understanding of what might lie behind a notable shift.
Access to the latest insights, at any time.
In the online dashboard, you can track your key image KPIs yourself and zoom in on relevant periods.
Making sense of the numbers, together.
In monthly check-ins and quarterly presentations, our consultants go through notable patterns with you, along with possible explanations and the questions they raise.
From daily measurement to meaningful interpretation.
Continuous measurement.
Track how fans perceive your organisation throughout the year, so a single measurement doesn’t define the picture.
Relevant image KPIs.
See which parts of your image are changing, in which direction and how fast.
Events
and context.
Set developments against matches, activations, decisions and unexpected moments that may have played a part.
Online dashboard.
View the latest results and zoom in on periods with notable shifts.
See what's behind a shift.
A score tells you where you stand at a given moment. The trend around it gives you the context you need to understand it.
Measuring daily lets us set changes in image against events in and around the sport. That shows when a shift begins and what was happening at the time.
The tracker doesn’t automatically prove what the cause is, but it does help you investigate more precisely, interpret the findings and decide which developments need attention.
related solutions.
Sponsorship Effect Tracking.
Once the sponsorship and activation go live, track their effect on relevant brand KPIs, attitudes and behaviour.
sponsorship
Sponsorship Portfolio Analysis.
Find out which sponsorship properties are the best fit for your brand, target audience and objectives.
sponsorship
Sponsorship Campaign research.
Measure the impact of a sponsorship campaign and see how much the activation contributes to brand awareness, brand image and engagement.
sponsorship
In practice.
KNVB
ABN AMRO
What is Rightsholder Image Tracking?
Rightsholder Image Tracking follows daily how fans perceive the image of a club, federation, event or other rightsholder. This makes it visible how relevant image KPIs develop throughout the year.
Why is image measured daily?
Daily data collection reduces the influence of a coincidental measurement moment and makes it possible to compare changes more accurately with events on and off the pitch.
Can you see which event causes a change in image?
You see which events coincide with a change in image. This provides starting points for interpretation, but the tracker does not prove causality in itself.
How do I get access to the results?
The results are available all year round in an online dashboard. We discuss notable developments during monthly check-ins and quarterly presentations with a consultant.
Know what drives your image.
Follow how fans perceive your organisation, understand the development and see earlier which movement requires attention.
