BlauwTalk
BLAUWTALK REVEALS WHAT'S BEHIND AN ANSWER.
Research often shows what people think, feel or do. The real value comes when you understand why.
BlauwTalk runs AI-driven conversations that go further than a standard open question. Respondents can record their answers by voice, explain them and give examples, while BlauwTalk automatically probes relevant responses.
That way, you combine the depth of qualitative research with the scalability of modern technology, and uncover why things happen as well as what happens.
When do you use
BlauwTalk?
Adding depth to your survey.
Combine quantitative results with qualitative depth. Find out what respondents answer, and why they answer that way.
A standalone qualitative study.
You want qualitative insights, but don’t always have the time or budget for traditional interviews or focus groups. BlauwTalk makes qualitative depth faster, more accessible and more scalable.
Qualitative research at scale.
Where traditional interviews are often limited to a few dozen conversations, BlauwTalk lets you speak to hundreds or even thousands of respondents individually.
From answer
to understanding.
A survey shows what is happening. A conversation shows why. BlauwTalk brings the power of a qualitative interview to every respondent. During the conversation, the system probes, clarifies and explores further based on what someone actually says.
This creates more context, more nuance and more insight than traditional open-ended questions or standardised questionnaires.
Whether you want to test a concept, understand customer feedback, evaluate a brand, sharpen a campaign or research an employee issue, BlauwTalk helps you reach deeper insights faster.
WHAT THIS APPROACH DELIVERS.
The why
behind choices.
Respondents actively tell their story. This allows you to see why people make certain choices and which emotions, needs and motivations play a role.
The arguments
behind your figures.
You discover the arguments hidden behind research results. This gives your results the context that figures alone cannot provide.
Differences between target groups.
You see how attitudes, experiences, behaviour and perspectives differ between target groups.
Direction for decisions.
You see which insights actually give direction to decisions. In this way, qualitative research changes from a collection of quotes into a scalable source of understanding.
AI handles the conversation.
The research question
remains leading.
BlauwTalk uses conversational AI to make qualitative conversations scalable.
The technology probes, seeks clarification and brings nuance to light. That produces richer answers than traditional open questions.
Throughout, the research question remains the starting point. Technology supports the conversation, but doesn’t set the direction of the research.
That way, you combine the power of qualitative research with the speed and scalability of modern technology.
Our research specialist
is happy to help.
What you get back.
Insights per
research question.
Find out which arguments, experiences and motivations lie behind the answers.
Differences between
target groups.
Compare how different target groups think, feel and talk about the same topic.
Management
summary.
Get an overview of the key insights, themes and recommendations.
Dashboard.
Explore conversations, quotes, themes and insights in one central environment.
Qualitative depth
at scale.
Traditional qualitative research takes time, planning and analysis. BlauwTalk lets you reach the same depth with much larger groups of respondents. That creates a unique combination of scale, speed and depth: answers that come with understanding, data that comes with context, and insights that come with the stories behind them.
What is BlauwTalk?
With BlauwTalk, Blauw conducts AI-driven conversations with respondents. They speak their answers, explain them and give examples, while BlauwTalk automatically probes for relevant answers. This allows you to combine the depth of qualitative research with the scale of quantitative research and see why people think, feel or do what they do.
What is the difference between an AI interview and an open-ended question in a survey?
An open-ended question yields a single answer. BlauwTalk probes, seeks clarification and adapts follow-up questions to what the respondent says. This gives you more context, nuance and insight than traditional open-ended questions or standardised questionnaires. You see the arguments, emotions and motivations behind an answer.
Does AI determine the direction of the research?
No. Your research questions determine what the conversation is about and always remain the starting point. BlauwTalk uses conversational AI to conduct the conversation and probe further, without fixing every interview word-for-word. The technology supports the conversation. You determine the research direction yourself.
With how many respondents can you conduct qualitative research using BlauwTalk?
Traditional interviews are often limited to a few dozen conversations. With BlauwTalk, you speak to hundreds or even thousands of respondents individually. All conversations are automatically structured, summarised and analysed. Patterns, differences between target groups and recurring themes become visible straight away.
READY TO UNDERSTAND WHY?
Combine the richness of conversations with the scale of modern research, and uncover the story behind your data.
