Community research
Community research brings your target audience straight into your decisions.
Related Solutions
Community research gives you fast access to the people you’re making decisions for. Explore what’s going on, dig deeper into behaviour and needs, or test an idea before you invest further. That way, you bring in your target audience’s perspective at exactly the moment you need it.
Who is
this for?
You have a pressing question that can’t wait.
During strategy, development or execution, a question comes up that your existing research or data can’t answer. You want to bring your target audience’s perspective into your next decision, fast.
You want to understand what’s behind behaviour and reactions.You want to understand what lies behind behaviour and reactions.
You know what consumers do or think, but you want to dig into the needs, experiences and arguments behind it.
You want to test ideas while you can still adjust course.
You’re working on a product, proposition or campaign and want to find out along the way what appeals, what doesn’t work and why, before you invest further.
Community research for the questions that matter now.
With community research, you put your current questions straight to your target audience. Through targeted questions, tasks and discussions, you quickly find out what people think and what lies behind it.
The approach moves with your question. We explore, dig deeper or test, and turn the insights into concrete direction for your next decision.
We measure what you
need.
Explore what’s going on.
Find out which needs, experiences and developments in your target audience matter for the decisions you make.
Dig into what’s behind it.
Probe notable reactions and behaviour, and get a clear view of the arguments and needs behind them.
Test while you can still adjust course.
Put products, propositions or campaign ideas to your audience and find out what appeals, what doesn’t work and why.
Turn insights into decisions.
Distil individual reactions into relevant patterns and make clear what they mean for your next marketing decision.
Our research specialist
is happy to help.
Which community fits your question?
Always-on
community.
For organisations that want to stay close to their target audience all the time. You get fast answers to current marketing questions, within 24 hours if needed. At the same time, you build up knowledge over time about what’s on your audience’s mind and how their needs and behaviour change.
Pop-up
community.
For a bigger question that needs both depth and follow-up. Run the community intensively for a few weeks, for customer journey research, for example. The group then stays available, so you can later test how the insights have been turned into new products, services or communication.
Benchmarks and
action standards.
For a one-off research question, without building your own community. Tap into participants from Blauw’s existing community, for example to explore opportunities or get feedback on a product or campaign idea. We take care of the research, from the initial question to concrete insights.
Related methods.
Co-creation.
Involve consumers in developing and refining products, services and concepts, based on their experiences and needs.
Qualitative research.
Understand why people do what they do and which needs, experiences and motivations drive their behaviour and choices.
Quantitative research.
Measure how widely behaviour, preferences and needs are shared across your target audience, and reveal patterns and differences.
Panel research.
Reach the audience that matters for your research, and gather reliable insights from the right respondents.
In practice.
Odido
Put your question straight to your target audience.
Find out which type of community research fits your question.
