Brand Growth Tracker
BRAND GROWTH TRACKER REVEALS WHAT DRIVES BRAND GROWTH.
Most brand trackers show what has changed. The Brand Growth Tracker shows why those changes are happening and what they mean for future growth.
Our Brand Growth Tracker maps how your brand develops using our proven Brand Power model. We track performance across Salience, Connection and Performance, linking these insights to behavioural and performance data such as search behaviour, share of search, website traffic, store visits and purchasing behaviour.
This provides a comprehensive view of the factors driving brand growth. It allows you not only to monitor developments, but more importantly to understand and predict growth and take targeted action.
Who is
this for?
You want to understand what drives brand growth.
You see changes in awareness, brand preference or consideration, but want to understand the factors driving them. The Brand Growth Tracker shows which changes in Brand Power contribute to growth.
You want to identify where growth is emerging at an earlier stage.
Growth often only becomes visible in revenue or market share figures after the underlying change has already taken place. Linking brand development to behavioural data provides insight into indicators that can predict future growth.
You want to make better marketing decisions.
By understanding the factors that drive growth, you can prioritise marketing investments more effectively and focus on the activities that have a genuine impact.
A traditional brand tracker reports on KPIs.
The Brand Growth Tracker identifies the factors that drive growth and the developments that may put your brand’s future position at risk.
We combine brand data with behavioural and performance data. This reveals the relationship between how people perceive your brand, how they behave and how your brand is developing in the market.
This turns tracking into a strategic brand management tool, rather than a dashboard for reviewing past performance.
Brand growth starts with Brand Power.
That is why we measure your brand’s development across three proven growth dimensions:
- Salience: The extent to which your brand comes to mind and is spontaneously considered by consumers.
- Connection: The emotional and functional connection consumers have with your brand.
- Performance: How well your brand delivers on the attributes that matter within your category.
Together, these dimensions form the foundation for sustainable brand growth.
Which factors genuinely contribute to your brand’s growth?
The Brand Growth Tracker shows which brand associations, experiences, propositions and touchpoints are linked to growth. This reveals the greatest opportunities to strengthen your brand’s position further.
The impact of strong brands is reflected not only in research findings, but also in behaviour.
That is why we enrich brand data with additional sources such as:
- Share of Search
- Search Behaviour
- Website Traffic
- Store Visits
- Conversion and Sales Data
- Echo Data
- Other available first- and third-party data sources.
This provides insight into how brand development translates into actual behaviour in the market.
Managing brands for growth requires more than looking back. By revealing the relationship between Brand Power and behavioural indicators, we identify signals that predict future growth. This allows you to spot opportunities and risks earlier and respond more quickly.
This makes the Brand Growth Tracker not only a monitoring tool, but also an essential aid to strategic brand decision-making.
INSIGHTS TAILORED TO YOUR ORGANISATION.
Insights only have value when they lead to better decisions. That is why we share the Brand Growth Tracker results in the way that best suits your organisation.
Interactive Brand Power Dashboard.
An online dashboard gives teams continuous access to the latest insights. Alongside results and trends, you receive AI-generated analyses, recommendations and indicators that help you identify patterns more quickly and act on opportunities sooner.
Brand Growth Workshops.
For organisations looking to go beyond reporting, our Brand & Campaign Consultants run regular Brand Growth Workshops. In these sessions, we turn insights into strategic decisions, marketing priorities and concrete actions to accelerate growth.
WHAT THIS APPROACH DELIVERS.
Connecting brand development, behavioural data and market performance reveals the mechanisms behind growth.
You will see:
- which factors stimulate brand growth;
- which developments predict future growth;
- how brand strength translates into behaviour;
- where marketing interventions have the greatest impact;
- how your brand is developing compared with its competitors.
This allows you to manage your brand based not on isolated KPIs, but on the factors that contribute to sustainable brand growth.
discover how the brand growth tracker works.
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In de praktijk.
TakeAway
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WHAT IS DRIVING THE CHANGES IN YOUR BRAND METRICS?
A research specialist helps you determine which indicators to track, so you can understand how your brand is developing and where to focus your efforts.
