Idea Generation
GENERATING IDEAS BASED ON WHAT PEOPLE REALLY NEED.
Related Solutions
An innovative idea starts with a problem worth solving. That is why you gather needs, frustrations and inspiration directly from the market. Through research, AI-led conversations and ideation workshops, you turn this input into concrete development directions for your innovation funnel.
Who is
this for?
You are looking for new growth opportunities.
You want to identify which needs and problems are relevant enough to develop new products or services around.
Your ideas remain too internally focused.
Your team has plenty of ideas, but lacks evidence that they address what customers actually need.
Your innovation funnel is running dry.
You are looking for new development directions that go beyond variations on what you already do.
Effective ideation requires both focus and room to explore. First, you clarify the challenges customers face and which needs remain unmet. You then broaden the field of possibilities with developments from the market, other categories and international markets.
In ideation workshops, you work together to turn this input into new solutions. Different exercises help break familiar patterns of thinking, combine ideas and move beyond the first idea that comes to mind.
AI-led conversations allow you to gather inspiration directly from the market at scale. AI brings patterns, trends and development directions together in a dashboard. This helps you identify more quickly which areas have enough potential to explore further.
Your team uses customer insights to develop concrete ideas. External inspiration and focused exercises bring new perspectives. This turns creativity from an individual spark into a process shaped by different disciplines.
Competitors are only one source of inspiration. Solutions from other categories, countries and use cases can help unlock a challenge that has reached an impasse. You then translate that inspiration into what is relevant and feasible for your organisation.
from customer need
to innovation direction
Needs.
Discover what customers are missing, the challenges they face and the problems they are trying to solve themselves.
Opportunities.
Combine customer needs with market developments and external inspiration. This reveals where there is scope for innovation.
Ideas.
Turn areas of opportunity into concrete solutions, drawing on different perspectives from your team and the market.
Direction.
Refine the strongest ideas sufficiently to determine which ones to explore in the next phase.
WHAT THIS APPROACH DELIVERS.
You do not end up with a collection of disconnected sticky notes. You have an evidence-based opportunity area, concrete development directions and ideas that are ready for the next decision. This tells you where to focus your innovation time and research budget next.
Our research specialist
is happy to help.
The next step in your innovation process.
SELECT IDEAS.
Which ideas deserve further investment? Test their potential early and prevent internal preferences from driving the selection.
Development
CONCEPT TESTING.
Develop a promising idea into a clear proposition that consumers can genuinely understand and assess.
Development
PRODUCT DEVELOPMENT.
Identify which product features enhance the experience and where adjustments are needed before scaling up.
Development
GO TO MARKET.
Test whether the proposition, packaging and communications are strong enough for the market launch.
Development
In practice.
Kruidvat
WHICH OPPORTUNITY ARE YOU NOT SEEING YET?
A research specialist helps you clarify the underlying question behind your innovation challenge and works with you to determine the right approach.
GENERATE IDEAS FROM THE MARKET FASTER?
Use the Sprint Platform Idea Generator to quickly uncover new needs, ideas and development directions through AI-led conversations.
