Sponsorship Campaign Research
Strengthen your creative with fan insights.
A sponsorship campaign has to stand out, feel relevant to fans and make sense for the partnership. With Sponsorship Campaign Research, we involve your target audience throughout development, optimisation and evaluation. That way, you know what works, why, and where the creative can be stronger.
Related Solutions
Get fans' input before decisions are final.
A concept that convinces internally can land differently with your target audience. That’s why we test stories, ideas and creative elements with the people the campaign is meant for. Their reactions give clear direction for further development, before decisions and budgets are locked in.
Who is
this for?
You are developing a sponsorship campaign.
We test early ideas and creative directions with your target audience. That shows you which route has the most potential, and why.
You want to refine existing creative.
We research which elements draw attention, what message comes across and whether the link with the sponsorship is credible.
You want to know what the campaign has delivered.
With pre- and post-campaign measurement, we show what shifted during the campaign. The insights also help make future activations stronger.
working together
with blauw.
Your target audience as a partner in the process.
We bring the fan perspective into the creative process. That makes decisions less dependent on internal preferences and better grounded in the views of the people you want to reach.
An approach that matches the stage you're at.
An early idea calls for different questions to a campaign that’s nearly finished. That’s why we tailor the method to the material, the sponsorship asset and the stage of development.
Insight into less conscious reactions, too.
Where relevant, we use implicit research techniques. These reveal reactions that people can’t always put into words.
Results in perspective.
Historical campaign data and relevant benchmarks help you assess outcomes more accurately and spot specific areas for improvement.
We choose the method
that fits your question.
Campaign
Co-Creator.
Develop and refine campaign ideas with your target audience and find out which direction has the most potential.
LED Board Test.
Test which LED board designs attract attention, build recognition and get the brand message across effectively.
Campaign
Pre- and Post-test.
Compare the situation before and after the campaign, and see what the activation has contributed.
Implicit
methods.
Add a layer of insight into reactions that respondents can’t always articulate.
From a good idea to an effective sponsorship activation.
A strong sponsorship campaign grabs attention, feels relevant to fans and makes the link between the brand and the sponsorship clear.
That’s why we look at questions such as: does the creative stand out, does it resonate with the target audience and does the brand link feel credible? By testing these factors throughout the process, you know where the campaign stands and what can be improved before it goes live.
related solutions.
Sponsorship Effect Tracking.
Follow what the sponsorship and activation do to relevant brand KPIs, attitudes, and behaviour after going live.
sponsorship
Sponsorship Portfolio Analysis.
Determine which sponsorship properties best align with your brand, target audience and objectives.
sponsorship
Rightsholder image tracker.
Monitor a rights holder’s image on an ongoing basis and understand which developments and events shape public perception.
sponsorship
In practice.
KNVB
ABN AMRO
When do you test a sponsorship campaign?
This can be done at any stage of the creative process: when developing early ideas, refining creative before going live, and evaluating the campaign afterwards.
What do you research in a sponsorship campaign?
That depends on the phase and the material. We look, for example, at attention, relevance, credibility, brand recognition, and the appeal of different creative directions.
Why involve fans in campaign development?
Fans assess a campaign from their own experience of the sport and the sponsorship. Their reactions make visible which ideas resonate and where a concept is less convincing.
Can you compare different campaign concepts?
Yes. With tools including the Campaign Co-Creator, we can test and compare creative directions with the relevant target audience. This provides concrete input for selection and further development.
Know what makes your campaign stronger.
Involve fans before creative choices are fixed. Understand what works, why it works, and where your activation can gain further strength.
